homepage Welcome to WebmasterWorld Guest from
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Home / Forums Index / Google / Google AdWords
Forum Library, Charter, Moderators: buckworks & eWhisper & skibum

Google AdWords Forum

Google.de CTR's. Anyone else get poor results?
Lower CTR's than all other countries.

5+ Year Member

Msg#: 3822239 posted 8:49 pm on Jan 8, 2009 (gmt 0)

We recently started a campaign and directed it to the German audience. It uses the similar text and the same major terms and display url as our ads in other countries.

For some reason, the CTR is 1/3-1/2 as much as the other ads. All are written in English and target a foreign language audience, but it works out fine because most are familiar with the site. In brief, even in English, the ad does very well in nearly every non-English market.

Being that the English has even more penetration in Germany than say, France or Italy, it surprises me how much worse the CTR is. The traffic is definitely there, but the clicks aren't coming through. I checked, and the ad is in the same positition too.

Has anyone had similar results? Do Germans simply not click ads? Not only is the CTR on Google.de way lower, but also on the partner search sites as well.



10+ Year Member

Msg#: 3822239 posted 12:21 pm on Jan 9, 2009 (gmt 0)

German users and English ads don't play well together. language penetration may be high because of the schol system, but it is not as highliy accepted as a everyday language you use in the internet.

Better try a German ad and page.


WebmasterWorld Senior Member 10+ Year Member

Msg#: 3822239 posted 2:28 pm on Jan 9, 2009 (gmt 0)

Better try a German ad and page.

Totally agreed. I was trying to pull up some German vs. English stats for when I was involved in the testing of this... but I could not find it. I will say that the German market showed more upside than any other (amongst non-Asian countries) from customizing marketing efforts - translated site/ads, merchandising, and payment types.


WebmasterWorld Senior Member 10+ Year Member

Msg#: 3822239 posted 7:20 pm on Jan 9, 2009 (gmt 0)

Being based in Germany and German I'm even surprised that the CTR is 1/2 of your normal CTR if there is competition in that field. I've tested quite a bit of stuff over the years and usually suggest the following scenario for targeting the German audience:
- If you have a German website, make German ads
- If you have an English site, make English ads

The reason is usually quite simple, even though you might increase the CTR with German ads your conversion rate will be very, very low as you don't show what people expect - German content. On the other hand if you already pre-selected English speakers you have a higher chance of converting them on your English site as this is what they expect to see after the click. So never forget that a click hardly ever is a conversion. :-)

Global Options:
 top home search open messages active posts  

Home / Forums Index / Google / Google AdWords
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved