homepage Welcome to WebmasterWorld Guest from
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Home / Forums Index / Google / Google AdWords
Forum Library, Charter, Moderators: buckworks & eWhisper & skibum

Google AdWords Forum

KWs that produce NO AdWords ads

10+ Year Member

Msg#: 3819823 posted 10:39 pm on Jan 5, 2009 (gmt 0)

When I search on a certain common word, I get organic search results as usual, but no AdWords ads. The word is a noun describing a common mechanical device. My own AdWords campaign uses it as a KW.

Under what search conditions would NO AdWords ads show?



10+ Year Member

Msg#: 3819823 posted 6:25 pm on Jan 6, 2009 (gmt 0)

if your ad has a low quality score (or a predicted low ctr / usefulness for the user) it will not be shown


5+ Year Member

Msg#: 3819823 posted 7:19 pm on Jan 6, 2009 (gmt 0)

This is an interesting phenomenon that I had thought would go away when Google replaced minimum bids with first page bids.

My understanding was that any active search words was eligible for display regardless of quality, but Google would estimate the bid that would be required to land on the first page. Obviously, this isn't always the case.

I'll try to identify some terms in my account that are experiencing something similar and see if I can get them to show by bumping the bid.

I'll be back...


WebmasterWorld Senior Member adwordsadvisor us a WebmasterWorld Top Contributor of All Time 10+ Year Member

Msg#: 3819823 posted 7:34 pm on Jan 7, 2009 (gmt 0)

I posted some thoughts on this basic topic in another more recently active thread, without seeing this one first.

Here's that thread:

why is the first page bid high when noone is bidding?



10+ Year Member

Msg#: 3819823 posted 5:04 pm on Jan 9, 2009 (gmt 0)

Thanks AWA. My question was mostly about why there are NO AdWords ads showing for such a common word, rather than why it wasn't appearing for my own ad. It's such a common widely-used word I would think it HAS to be used as SOME advertiser's KW. Is it OK to post it here?

Global Options:
 top home search open messages active posts  

Home / Forums Index / Google / Google AdWords
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved