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Adding dynamic variables to destination URL
How to automate this for large number of existing campaigns and keywords?
jexx




msg:3811563
 9:23 pm on Dec 19, 2008 (gmt 0)

In order to get campaign and keyword-level PPC reporting in an external analytics application, I'm looking to add dynamic variables to the Adwords landing page destination URL, similar to:

Current:

http://www.domain.com/widget-category/widget-page/

Updated:

http://www.domain.com/widget-category/widget-page/?utm_source=AdWords&utm_medium=PPC&utm_term={keyword}&utm_content={creative}&utm_campaign=AdGroupName

[Note: Although this is the Google Analytics format, this is to be used by a different analytics application]

Or as discussed here:

[bgtheory.com ]

Fairly straight forward... for new keywords and small adgroups.

However, I'm looking for a way to automate this process for a large number of _existing_ campaigns/adgroups/keywords.

This seems possible through Adwords API...
I'm looking for a good tool or a way (other than 'write your own Adwords API app') that is capable of tying into an Adwords account and batch-process this, so that I don't have to do it manually.

Any ideas or suggestions?

 

inasisi




msg:3811690
 1:32 am on Dec 20, 2008 (gmt 0)

You should be able to hire an Adwords API Consultant. I doubt this would take more than 2-3 hours to get done by a good consultant even for a large campaign.

jexx




msg:3813376
 3:06 pm on Dec 23, 2008 (gmt 0)

Actually ended up accomplishing this using Adwords Explorer and good ol' Excel by exporting the campaigns and adding the dynamic variables to the URLs with search and replace in Excel. Then just import it back into Adwords Editor and post changes to the Adwords account..
Not the greatest solution, but it worked :p

poster_boy




msg:3814357
 5:50 pm on Dec 25, 2008 (gmt 0)

Adwords Explorer

Sounds like the result of a very scary merger :)

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