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Adwords Editor version 7,0

 3:16 am on Dec 17, 2008 (gmt 0)

New features:

First page bid estimates: AdWords Editor now uses first page bid estimates for your keywords. Minimum cost-per-click (CPC) bids are no longer used.

Keyword Quality Score: The Keywords tab now displays the Quality Score for your keywords.

Keyword Opportunities locale: Tailor your keyword suggestions to a particular language and location by changing your Keyword Opportunities locale.

Campaign targeting in the data view: You can view your targeting settings in the new 'Language' and 'Location' columns on the Campaigns tab. These columns are hidden by default, but you can select them with the column chooser.

Other updates:

The 'Volume' column on the Keyword expansion tab of the Keyword Opportunities tool now shows absolute numbers (traffic for the last month) instead of scaled values.
The Keyword Opportunities tool isn't available for draft accounts.


Oliver Henniges

 12:59 pm on Dec 17, 2008 (gmt 0)

Yepp, I upgraded today. Nice and useful features.

For me one small downer: I use the csv-export-file for reimport in a local database, which comprises different table-row-names. The import-script did not account for the row-headers but used the absolute row-index for identification of e.g. target-url. (this is now 16 instead of 14). My own idiocy, took me 20 mins to repair it, but it was a small shock at first;)


 2:11 pm on Dec 17, 2008 (gmt 0)

How accurate are the First Page Bid Estimates, btw? Is the real CPC close enough to ballpark figures?


 3:33 pm on Dec 17, 2008 (gmt 0)

This is awesome - now with the quality score being displayed in the editor it makes it easy to sort and find poorer performing keywords and take action quicker to keep the quality score in check.

Definitely nice to see min. 1st page bids updated from min. bids that were most likely inaccurate.

Kudos to Google for getting this out. Can't wait to see what additional features they add next. (Maybe search partner vs. google search network data?)


 5:07 pm on Dec 17, 2008 (gmt 0)

In the new keyword opportunity tool, under the "search-based keywords" the website selection seems to be hard-wired to woot.com. I Can't see any way to change this and woot isn't one of my customers. Has anyone else seen this?


 12:52 am on Dec 18, 2008 (gmt 0)

I'm very glad to see the positive feedback here - and as I have said before, I always pleased (some might even say thrilled) to see how much advertisers value AdWords Editor. It just makes me happy.

That said, here's the real reason I am posting right now. Just a few minutes ago, I received a message from a colleague on the AdWords Editor team, who asked that I post it here. I said "Of course!" - so here goes:

We've discovered an issue with the automatic backup feature in version 7.0 (the 'Backup then Update' option in the upgrade prompt). If you have unposted changes and comments, and you haven't yet installed the new version, please back up your changes by exporting an archive before upgrading. You can see detailed instructions for manual backup, as well as what to do if you've already installed version 7.0, in the Help Center: [google.com...]

Then, since I'm already here, I'll finish with a quick comment on motwguy's question:

In the new keyword opportunity tool, under the "search-based keywords" the website selection seems to be hard-wired to woot.com. I Can't see any way to change this and woot isn't one of my customers. Has anyone else seen this?

Not 100% sure that I follow this, motwguy - but you should only see woot.com if you have ads that link to that site. If that is not the case, I'd ask you to please contact support from within the account in question, and let them look into it.

Many thanks!



 1:22 pm on Dec 18, 2008 (gmt 0)

Does this update include location targeting?


 2:29 am on Dec 19, 2008 (gmt 0)

AWA, update much appreciated and greatly valued! But a little overdue, don't you think. ;)


 2:42 am on Dec 19, 2008 (gmt 0)

AWA - A bit late for me. My fault though.


 2:59 am on Dec 19, 2008 (gmt 0)

Cline and briggidere - my apology to you both.

You are quite correct: a bit late. Considering that, I appreciate the graciousness of your posts.

I was able to post within a few minutes of getting the message from my colleague - so I hope, at least, that others may have been been alerted in time.

Again, my apology to those who were not alerted in time. Honestly, this sort of thing makes me grind my teeth. I think my dentist loves it, though - so at least someone benefits.

Does this update include location targeting?

Nope - this update did not include any changes to the geo-targeting functionality.

The details of all the new features may be found here:




 3:04 pm on Dec 23, 2008 (gmt 0)


Just a quick note, since you've removed the all so important Min. CPC field there is no way our agency and any other agencies that focus on large tail keywords could update, as for an agency which is looking to optimize and get the best value out of the AdWords the Min. CPC is critical.

So my question to you is, can you please ad this back into an agency version, or a future update? Otherwise can you update the software so we can easily run multiple versions of AdWords Editor on one PC?

Currently we've now had to divide up team members, those that are using the new version and those that are still using the old system, while people like me have 2 virtual environments so I can run both on my PC, its just messy and all because of the removal of a very useful piece of data.

Do I need to go and sit on Santa's knee and ask for this for Christmas, I promise I've been good all year...


 12:10 pm on Dec 27, 2008 (gmt 0)

Is it me or does it download accounts quicker as well?

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