Google greed is hitting new heights; I am an advertiser spending $12K a day so I've seen just about everything in the almost 9 years I have been advertising with Google, but these wildly changing "Bid is below first page prices" is a mess. All day I had a max bid for a particular keyword at $1.30, had an average ranking of 1.4 and a CTR of 4.96 I was being charged $0.92 Now I see a message that the Bid is below first page bid estimate of $1.75
So obviously CTR and History is thrown out the window because it's all about money to Google especially since their stock price is in the toilet and they will not get the opportunity to exploit Yahoo's advertisers. I know for a fact that there are tops 1 new advertiser on the first page of results so why would the Bid is below first page bid estimate go up so dramatically? Answer: Greed and monopoly. It stinks that they do this because the are casting aside QS and CTR and if they took a polygraph it would be revealed.
On this specific keyword today; similar experiences on other keywords. Even if it is temporary it's not justified - it goes against all the fundamentals Google preaches. Correction, Google at $600 a share preached.