Google has given advertisers using its popular AdWords program the ability to display the same ads they run for desktop audiences on the Apple iPhone, T-Mobile G1 or any other mobile device with full Web browsers, the search engine giant announced Monday.
Google said the new AdWords mobile advertising options will help advertisers find the type of ads that are most successful at targeting people using iPhones, and similar mobile devices such as those running Google's Android mobile operating system.
I'm switching this option off. We are affiliate marketers, and I cannot see many people buying things on their iPhones, (unless it is something to put in their phone). Which means our CTR would just drop, and our click costs go up.