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|Adwords - Search network = My ads showing on Walmart|
Need to selectively block search partners!
I've been struggling with the poor quality of most of Google search partners lately due to the huge base of my customers that are on AOL but now I'm getting adword hits from WalMart.
My quality made in US product cost 7X walmart's sell price. Walmart clients searching for "everyday low prices" are just not my demographic. I want to be able to block and soon!
Additionally, does the loosy CTR from the search network impact the overall Google search CTR? My cost have been escallating.
|Additionally, does the loosy CTR from the search network impact the overall Google search CTR? |
It's treated separately, but search network CTR affects your search network Quality Score.
From Adwords Help, re: Quality Score components:
|The historical clickthrough rate (CTR) of the keyword and the matched ad on Google; note that CTR on the Google Network only ever impacts Quality Score on the Google Network—not on Google. |
Unfortunately, you can't block individual search partner sites (this has been a feature request for years). It's all or nothing when it comes to the Search Network.
Only on the Content network can you block individual sites.
I suspect that will be coming eventually, since they've only just recently let us see the partners. That's the way it worked with Content - first we got to see them, then we got to block them.
It's always a trade off for the AOL users, but lately I for one have noticed a LOT less AOL business pretty much across the board, so I'm not quite as worried about losing that as I once was.
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