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One Spammy Ad - 40 and Counting URLS
How to stop this?
Jane_Doe




msg:3797843
 10:56 pm on Dec 1, 2008 (gmt 0)

I have one spammy weight loss ad on my site that has 40 URLS (and counting) associated with it. It is hurting my click through rate because these ads are bumping the regular, on topic ads that otherwise would appear on my site. PLus people are seeing the same ad over and over again.

Are there any Adwords rules to keep people from having one ad with 40+ URLS which all in turn point to some spammy product?

Is there somewhere we can complain about this? My filter will be full soon as they seem to have unlimited URLS to use. Many others on the Adsense forum are having the same issue. Is there somewhere to address this on the Adwords side of things to prevent these ads from getting into the system?

 

netmeg




msg:3797872
 12:21 am on Dec 2, 2008 (gmt 0)

I have been complaining to AdSense and AdWords for the past four weeks about this - it has completely ruined several of my sites. I've sent in multiple screen shots from my own sites, from other sites, WHOIS records, landing page urls - the last communication from AdWords (under my own account name, not my MCC name) was positively *insulting*. It didn't even make any sense. I don't want these ads on my sites. I don't want these ads on my client's sites. I don't want my client's ads running NEXT to these ads. The situation is absolutely out of control, and I cannot tell you how upset and angry I am at the responses I have thus far received from Google on this. I'm pulling AdSense off my sites, because my filter is full up, and my clients with AdSense are complaining - I even had one complain about seeing these ads on major sites like CNN etc.

AWA, I know we aren't supposed to ask you to intervene, and I'm not really, but I sure hope you add this topic to your report. There are several mentions of it in different items in the AdSense forum as well. I don't get this ticked off lightly, but this is a problem that needs serious attention and is just getting blown off.

Ref issues #365117227 and 362904049; plus some other emails sent that weren't even acknowledged.

incrediBILL




msg:3797873
 12:31 am on Dec 2, 2008 (gmt 0)

plus some other emails sent that weren't even acknowledged

Don't expect replies, those people are gone...

[webmasterworld.com...]

netmeg




msg:3797887
 12:44 am on Dec 2, 2008 (gmt 0)

The ones I deal with aren't gone, they're down the street, and I'm about halfway ready to go over there and start banging on doors.

See also this item in the AdSense forum:

[webmasterworld.com...]

icedowl




msg:3797895
 12:58 am on Dec 2, 2008 (gmt 0)

I've got well over 60 of these crap ads now in my filter, probably closer to 70 now. I suppose tomorrow will bring another half dozen if not more. When I check with my preview tool I see decent advertisers being pushed off my pages by this scum of the earth type of ad.

It's got to stop! STAT!

netmeg




msg:3797920
 2:11 am on Dec 2, 2008 (gmt 0)

It particularly irks me to see three and four of the exact same ads in a single ad block.

coachm




msg:3797939
 2:33 am on Dec 2, 2008 (gmt 0)

Just to be clear about this, this isn't just an issue for adsense publishers, but also for adwords advertisers. We're in the process of reducing all adsense impression (as a publisher) because of the junk, poor quality ads being presented. We're shifting to sales of our own products, so we're looking at upping our commitment to advertise via adwords, once we have a better infrastructure done.

...except we believe (as advertisers) that

the poor quality of ads is contributing to the total loss of credibility of adsense ads and thus, contributes to low click through rates. That's a problem.

we are not going to compete against junk advertisers (and since we have no way of knowing, we make our judgments by what we see on content and google search. If there's junk ads, we aren't running our campaigns.

I suspect it may be the case that lower credibility, ad blindness and display algo problems will cause us to have to bid higher, and we aren't doing that. We'll play honest, but we won't compete against weight loss programs when we might be advertising trips to Elbonia.

So, google looses on both sides. We are cutting our adsense out if possible, and we will restrict our adwords campaigns UNLESS google fixes things.

If we wanted to work with third rate ad providers we would have signed up for them. We didn't, but it's getting hard to distinguish google ads from those "other" companys' ads that show on the sites that are not allowed to show adsense.

Clean it up. Or lose the business. I hope AWA looks carefully at this.

Jane_Doe




msg:3797947
 2:41 am on Dec 2, 2008 (gmt 0)

I hope AWA looks carefully at this.

I hope so, too. The Adwords system is getting gamed big time, and everyone except the one pulling this scam are losing out. I can't show many of the ads from my regular advertisers because every time I block ten of these spammy ads, ten new URLs, all from the exact same advertiser, show up in their place.

Jane_Doe




msg:3797949
 2:43 am on Dec 2, 2008 (gmt 0)

It particularly irks me to see three and four of the exact same ads in a single ad block.

I have the same issue. Sometimes it is over half the ads on a page with eight to twelve Adsense ad spots.

smallcompany




msg:3798071
 7:11 am on Dec 2, 2008 (gmt 0)

I don't run any AdSense but still wonder what those "bad" ads are about. Can I see them in AdWords? What do they promote?

netmeg




msg:3798277
 3:31 pm on Dec 2, 2008 (gmt 0)

The ones I am particularly referring to are the diet ads - usually with a woman's name in the url. I'm getting ready to post my entire current filter list on one of my websites (since I can't do it here) You can find them on pretty much any large site, or also any site having to do with recipes or food.

Jane_Doe




msg:3798288
 3:52 pm on Dec 2, 2008 (gmt 0)

Today they are showing one of the mainstream diet sites in the URL with the same old spam text, and using the preview tool I can see just goes to a fake woman's diet blog like their other diet ads.

Is that against the Adwords terms, showing a brand name URL and then actually clicking through to a spam site? If so, where we we report this?

[edited by: Jane_Doe at 3:52 pm (utc) on Dec. 2, 2008]

jimbeetle




msg:3798686
 11:31 pm on Dec 2, 2008 (gmt 0)

Just a quick thought - anybody else have a suspicion that this might tie in to all the AdWords account hacking that's been going on lately? It just seems like this would take a large number of accounts in order to work and would be even better to do it with other people's money.

AdWordsAdvisor




msg:3798715
 12:20 am on Dec 3, 2008 (gmt 0)

[...] AWA, I know we aren't supposed to ask you to intervene, and I'm not really, but I sure hope you add this topic to your report. There are several mentions of it in different items in the AdSense forum as well. I don't get this ticked off lightly, but this is a problem that needs serious attention and is just getting blown off. [...]

Consider it done.

I'll link to this thread in the report later in the week (Thursday to be precise), as well as quote a number of the posts verbatim.

In the meantime, I've already sent a link to this thread along with a copy/paste of all the posts up until now to a more focused group. And, on the evidence of email threads on which I have been copied, so has ASA - over on the AdSense side of things.

In fact, I think that ASA (with whom I am quite familiar, having worked together on a number of things) has acted quickly and well on your feedback, if I might be allowed that aside.

To set reasonable expectations, I am pretty sure that there is not much that either ASA or I will be able to say beyond that the right people are seeing your concerns, and will continue to see them. And, of course, to thank you for your concern for the health of AdWords and AdSense - as well as your patience - which I sincerely do.

AWA

<edit> fixed typo </edit>

[edited by: AdWordsAdvisor at 12:27 am (utc) on Dec. 3, 2008]

Jane_Doe




msg:3798726
 12:36 am on Dec 3, 2008 (gmt 0)

Thanks, AdWordsAdvisor. I'm sure everyone posting here appreciates the help from you and ASA.

netmeg




msg:3798762
 1:54 am on Dec 3, 2008 (gmt 0)

Absolutely. Just an acknowledgment of the legitimacy of the concern makes a big difference to me.

azlinda




msg:3798799
 3:43 am on Dec 3, 2008 (gmt 0)

I've been plagued with these ads for two months now, and they're getting worse every day. I call them "FAT" ads. I put them into the filter as soon as I see them. Nobody wants to go to a recipe site and see "fat" ads!

icedowl




msg:3798823
 4:32 am on Dec 3, 2008 (gmt 0)

Thank you AWA!

netmeg




msg:3799134
 3:00 pm on Dec 3, 2008 (gmt 0)

Had an interesting comment from my 15 year old godson last night. I'm teaching him Wordpress, because he has an idea for a site he'd like to start. We were talking about various types of monetizations (he's well aware of my sites) and when I mentioned Google ads, he made a face and said "Oh no - I don't want Google ads on my site!" When I asked him why, he said "Well Google ads are all scams and schemes, aren't they? I never click on those ads. The image ads are the REAL ads."

Straight from the next generation. I'm just sayin...

johnnie




msg:3799351
 7:07 pm on Dec 3, 2008 (gmt 0)

netmeg, that kind of comment should raise some serious concern over at the 'plex. The problem with adwords/-sense is that the program is so big (especially compared to others) that it's hard for even google to keep a check on it... Only stricter acceptance policies might be able to purge the network at least for the future.

AdWordsAdvisor




msg:3800463
 2:20 am on Dec 5, 2008 (gmt 0)

Just checking in to let you know that I am following up on my commitment to link-to and quote this thread in the Advertiser Feedback Report that goes out tonight.

Writing a short intro, linking & Copy/pasting right now - and the report goes out in a few hours.

Best,

AWA

Jane_Doe




msg:3800483
 3:06 am on Dec 5, 2008 (gmt 0)

Thanks for keeping us posted, AWA.

bcc1234




msg:3800503
 3:40 am on Dec 5, 2008 (gmt 0)

AWA, just please note in your report that those guys copy other advertisers' ad text. The ad text sometimes doesn't even make sense for their product, but they still copy it. The most famous of them being "10 rules of..." "1 rule of..." - they took it from a completely different product. And now, anybody who had high ctr/well converting text ads in that niche might seem like they are together with those guys.

So please ask the review team to check on the landing page content instead of acting simply based on the ad text.

Otherwise, you'll end up hurting a lot of other advertisers, whose ad text they've copied.

Thanks.

AdWordsAdvisor




msg:3800518
 4:04 am on Dec 5, 2008 (gmt 0)

AWA, just please note in your report that those guys copy other advertisers' ad text. [...] whose ad text they've copied

Done. ;)

AWA

Jane_Doe




msg:3800522
 4:10 am on Dec 5, 2008 (gmt 0)

So please ask the review team to check on the landing page content instead of acting simply based on the ad text.

Yes, they are using at least one brand name weight loss program in the display URL but it just clicks to one of the fake diet blogs.

Jane_Doe




msg:3800594
 6:25 am on Dec 5, 2008 (gmt 0)

Tonight they are using a major health magazine and a leading health book author's name in the display URLs, a different URL to click through to, then that URL redirects to yet another URL to make it harder to figure out which URL to actually block.

bcc1234




msg:3810566
 5:24 pm on Dec 18, 2008 (gmt 0)


AWA, just please note in your report that those guys copy other advertisers' ad text. [...] whose ad text they've copied

Done. ;)

AWA

My site now has quality score 1/10 for every keyword. Not even a single 2/10 keyword. All of them are 1/10.

AWA, any ideas on how to recover from being collateral damage?

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