Msg#: 3785921 posted 10:10 pm on Nov 13, 2008 (gmt 0)
We are doing fine as a company (even or up over last year), but our PPC is doing significantly worse even though our site is better, products better etc and PPC has been fine through september. I'm not sure if people are comparison shopping more or what, but our CPA is flat and our conversions are 1/3 of last year month over month for Nov.
Msg#: 3785921 posted 10:46 pm on Nov 13, 2008 (gmt 0)
Traffic is the same, but conversion rate down for majority of my clients, across several verticals. Perhaps this will finally get them to start testing landing pages like I've been advising for ever and ever...Times are tough