Hi all, We are located in the US, but run a variety of campaigns in the UK. Our default currency is set to US dollars. Over the past few weeks, the dollar has strengthened considerably against the British pound. At the beginning of November, the dollar is now 20% stronger against the British pound than back in the beginning of October. With the dollar strengthening, I'd expect my average CPC in my UK account to decrease by a similar amount.
I would expect this as most of my competition is based in the UK, and presumable is using British pounds as their default currency. Since the dollar is now stronger, wouldn’t my UK competition need to spend more UK pounds to match my US dollar? I’d expect my UK competition is not spending more money, and therefore my US dollar cost should decrease?
Well I’m not seeing any change in my CPC.
Thanks in advance....
So can anyone explain how the Google accounts work when dealing with multiple foreign currencies?
Actually I’m looking to understand how Google handles multi currencies.
Our account in managed in US Dollars, yet we have campaigns running in the UK. So as the dollar gets stronger against the British pound, I’d expect to see my CPC decline in our campaigns that run in the UK.