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Second page for sponsored links?
SEMblahblah




msg:3771699
 6:11 am on Oct 23, 2008 (gmt 0)

Very basic..but I'm sort of confused!
How do you access the 2nd, 3rd, etc pages of sponsored links?
Is it by clicking on "more sponsored links" and then clicking on the 2nd, 3rd pages?
Or by clicking on the 2nd, 3rd pages at the bottom of the search results page just like you'd do for organic listings? If this is the case (I've been told it is), then why do you see some of the ads from the 1st page repeating on the 2nd, 3rd and other corresponding pages?

 

natim




msg:3771885
 11:17 am on Oct 23, 2008 (gmt 0)

From what i have noticed, higher paying top3 to 5 come to top of subsequent pages, the balance are filled with ads that would normally fall on later pages. Shouldn't be a surprise but if you keep clicking on the pages to drill down, 10,20 etc pages you will see the original top couple of ads there as well. My guess is G does this in theory because 1.they get paid more 2.in theory these ads are the most "qualified" based on QS and 3. they get paid more.

AdWordsAdvisor




msg:3772343
 9:30 pm on Oct 23, 2008 (gmt 0)

Hi SEMblahblah,

How do you access the 2nd, 3rd, etc pages of sponsored links?
Is it by clicking on "more sponsored links" and then clicking on the 2nd, 3rd pages? [...]

Yep, it is.

[...] Is it by clicking on "more sponsored links" and then clicking on the 2nd, 3rd pages?

This is actually something special. Please see the information below for more details, quoted from this page in the Help Center:

What happens when I click 'More Sponsored Links' on a Google search results page?
[adwords.google.com...]

I think you'll like the part I bolded, mid quote. ;)

Clicking More Sponsored Links on a Google search results page brings you to our Ad Search feature. Ad Search allows users to search through our entire ad inventory for relevant ads and provides advertisers with more opportunities to reach their target audience.*

As an extension of Google's search results, these ads are ranked differently from competing AdWords ads. Clicks and impressions accrued by these ads aren't reported in your account, and their performance has no influence on your account or how our system calculates your keywords' Quality Scores. Advertisers are also not charged for any clicks that result from these ads.

Please note that ads appearing on the 'More Sponsored Links' page may no longer be active at the time they are shown. In addition, because ads are shown based on a user's search terms (keywords), they are not filtered for language preferences. That means users may see ads in languages other than their own.

*Ads shown include those that have already met the daily budget for that day, ensuring that all ads have the same opportunity for exposure. This also ensures that users have comprehensive results for their query.

...why do you see some of the ads from the 1st page repeating on the 2nd, 3rd and other corresponding pages?

Very briefly, when all ads eligible to show have been shown, and a user keeps digging deeper, the ads (on the right) repeat.

AWA

SEMblahblah




msg:3772559
 7:06 am on Oct 24, 2008 (gmt 0)

"How do you access the 2nd, 3rd, etc pages of sponsored links?
Is it by clicking on "more sponsored links" and then clicking on the 2nd, 3rd pages? [...]"

"Yep, it is. "

So you mean to say..that if for one of my keywords, the ad position is say 14th or something, I'll find the ad by clicking on the "more sponsored links" option and not by clicking on the 2nd, 3rd, etc pages options given at the bottom of the page?

If this is true,

"Clicks and impressions accrued by these ads aren't reported in your account, and their performance has no influence on your account or how our system calculates your keywords' Quality Scores. Advertisers are also not charged for any clicks that result from these ads."

How do I then see the data been reported for such keywords in my console? Also, I do get charged for it!

And, moreover, what are those paid ads that you see on clicking the 2nd, 3rd, etc page option at the bottom of the page?

"Very briefly, when all ads eligible to show have been shown, and a user keeps digging deeper, the ads (on the right) repeat"

Not sure about this either!
These ads can be seen repeating even on second, third pages ahead of new ads that are been put up there.
How come?

I may be missing out on something here, but please clear this out for me.
Thanks!

Rehan




msg:3772920
 4:37 pm on Oct 24, 2008 (gmt 0)

"How do you access the 2nd, 3rd, etc pages of sponsored links?
Is it by clicking on "more sponsored links" and then clicking on the 2nd, 3rd pages? [...]"

"Yep, it is. "


Actually, that's no longer true as of May 2008. Read my post at [webmasterworld.com...]

Right now, it seems the only way to see your ads on the 2nd or 3rd pages is to browse to those pages using the 2nd, 3rd, etc page option at the bottom of the page.

I think your main question is to ask how ads are ranked and displayed on 2nd, 3rd, 4th etc pages. For that answer, see [adwords.google.com...]

AdWordsAdvisor




msg:3772945
 5:17 pm on Oct 24, 2008 (gmt 0)

Man, I think I need a proofreader for my posts.

My apology for the confusion, SEMblahblah.

Basically, I confused the order of your questions, then fouled up by quoting the same part of the question twice.

Thanks for jumping in Rehan, to clarify.

-----------------------------------------

What I meant to convey should have looked something like this:

How do you access the 2nd, 3rd, etc pages of sponsored links? [...]

[...] by clicking on the 2nd, 3rd pages at the bottom of the search results page just like you'd do for organic listings?

This is correct

[...] Is it by clicking on "more sponsored links" and then clicking on the 2nd, 3rd pages?

This is actually something special [...]

(Then the rest of my previous would make sense.)

-----------------------------------------

I may be missing out on something here, but please clear this out for me.

Again, I apologize for those "I think my head is going to explode!" moments.

It wasn't you. It was just me, not making any sense. ;)

AWA

SEMblahblah




msg:3775535
 5:28 am on Oct 29, 2008 (gmt 0)

Thanks Rehan
Thanks AWA...this makes a lot more sense!

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