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Poor Quality Score on Keywords
Is there a report to find them?
stickyboy

10+ Year Member



 
Msg#: 3762986 posted 3:24 pm on Oct 10, 2008 (gmt 0)

Is there a simple way to list in a report keywords which are appearing as Poor? Cant see any options in the reports or using the Adwords Editor. I presume there must be a quicker way than going through every keyword in every ad?

 

boomtown123

5+ Year Member



 
Msg#: 3762986 posted 10:54 pm on Oct 10, 2008 (gmt 0)

I had the same question...I don't think a report like that exists yet. I guess the only way to see all of your quality scores for all of your keywords is to check them each individually. Unfortunately, this takes a long time.

Any tips or advice on how to get quality scores for all keywords?

xurxo

5+ Year Member



 
Msg#: 3762986 posted 3:51 pm on Oct 11, 2008 (gmt 0)

Is there a simple way to list in a report keywords which are appearing as Poor? Cant see any options in the reports or using the Adwords Editor. I presume there must be a quicker way than going through every keyword in every ad?

Unfortunately for the time being there is no quicker way to check the actual degree of quality (ex. 6/10, 7/10, etc.) other than to hover over the keyword analysis tool (magnifying glass) next to each keyword in Adwords. The editor is supposed to be updated "soon" with more QS data so we can see how keywords are doing at a glance, so keep your fingers crossed that they launch it shortly.

I actually made a suggestion to our Google reps to display the QS score underneath the grade (Great, Poor, Ok) right in Adwords so that we can optimize keywords even faster, but they indicated that such a change would most likely be rolled into an editor update. Here's what I suggested: [forums.searchenginewatch.com...]

I'm assuming that you already opted to display the quality score column so that you can at least see which keywords are "Great", "Ok" and "Poor" in Adwords. If not, at the adgroup level, under the keywords tab, click on the customize columns link and make sure that "Show Quality Score" is selected. Now at least you'll be able to see the quality score right in Adwords, but you'll still have to hover over the keyword analysis tool (magnifying glass) to see the actual degree of quality for each level (Great, Ok and Poor).

Make sure to put in a request to Google for more transparency with the quality score to be able to optimize campaigns faster. The more people requesting the same features, the faster they tend to roll them out.

boomtown123

5+ Year Member



 
Msg#: 3762986 posted 3:20 pm on Oct 21, 2008 (gmt 0)

I'm sure this has been mentioned elsewhere, but Adwords is finally showing "Est. First page Bid" and "Quality Score" as options under the "Keyword Performance" report. No more need to hover over each keyword!

I'm not sure when this change went through, but I just noticed it today. It's great!

xurxo

5+ Year Member



 
Msg#: 3762986 posted 4:13 pm on Oct 21, 2008 (gmt 0)

Yep, this new tweak to the keyword performance report is absolutely great.

I've pointed out a few more tweaks in adwords that I'd love to see soon:

[webmasterworld.com...]

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