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How to improve QS
syoung

5+ Year Member



 
Msg#: 3759327 posted 10:27 pm on Oct 5, 2008 (gmt 0)

My quality score used to be great for most keywords until a few days ago.

Now many keywords seem to be ok (6-7 out of 10)

When I check the details and recommendations, I get a message that says:


What should I do?
Keep it up! Your keyword, ad text, and landing page quality are high. Continue to track your keyword and ad, however, as performance data can change regularly.

Keyword Relevance
No problems found.
Landing Page
No problems found.
Landing Page Load Time
No problems found.
Load time is faster than the average in your server's geographic region.

So then what is the problem? How do I go back to great?
I am concerned because I don't want the QS to keep sliding.

TIA

Sara

 

bw3ttt

5+ Year Member



 
Msg#: 3759327 posted 8:47 pm on Oct 10, 2008 (gmt 0)

You haven't been around very long and don't seem to understand that Google doesn't care about quality. The QS updates have no purpose other than to create more money for Google. Many people initially defended Google, as is evident by threads from about a year ago, but those people have come around to see that it is true.

If you attempt to get rid of the "tire kickers" they will penalize you because you'll be making an unacceptable amount of ROI that rightfully belongs to Google stockholders.

limitup

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3759327 posted 4:29 am on Oct 11, 2008 (gmt 0)

That's pretty short-sighted, and I can't imagine the people at Google are that dumb. That type of strategy on their part is not sustainable by any means.

smallcompany

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3759327 posted 7:47 am on Oct 11, 2008 (gmt 0)

The QS updates have no purpose other than to create more money

Google doesn't care about quality

How long would any business last with that in its background?

In some of my AdWords related posts I’ve “blamed” Google for this and that. Yet that does not mean they don’t run good search engine based business in overall.

While I may not like the door handle of a Mercedes, it’s still a Mercedes (or Lexus, whatever).

As the matter of fact, just recently, Google has joined to the top ten brands group to companies like Toyota. Hasn’t Corolla always been good, regardless of the fact that an individual may not like it for thousand reasons?

I think that the main purpose of discussions like this is to communicate valid insights and opinions that can be used by Google’s team and all of those that can influence Google (including their competitors and those that take them to the court every month) - all for the purpose of our mutual success.

Using this forum as a vent only could "kill" its credibility. The fact we have two AdWords’ guys here should mean Google is listening to us.

If we articulate it well, we’ll remain, and prevail.

bw3ttt

5+ Year Member



 
Msg#: 3759327 posted 4:44 pm on Oct 11, 2008 (gmt 0)

Webmasters provide very little value for AdWords so I guess they measure success by the number of "I'm quitting" posts they read after a QS update.

The long-term strategy is to funnel as much traffic as possible to the deep-pocket corporations by making it prohibitively expensive for webmasters to buy clicks from AdWords.

When someone clicks on a 13 cent webmaster ad Google misses out on a 47 cent corporate ad.

Now if I'm a 68 year old man who has got a lot of his life savings invested in Google stock. I'm demanding that Google do whatever is possible to ensure that my money grows. It's thousands of people like this who run Google and AdWords is Google's bread and butter.

Google wants webmasters to build good web sites and they will send them traffic for free. Small to mid-scale web development and SEO is the area we are being pushed into.

So I wouldn't say that I hate Google by any means or that they are a bad company. We can still make ourselves rich via Google organic results. However, I believe that the day is soon coming when webmasters cannot rake it in via AdWords like in the past. The writing has been on the wall for a very long time and each QS update we come further to being squeezed out. Each QS update produces more and more of the same group of mega-sites. You know which ones they are.

When I say "webmaster" I'm talking about the small horde of self-employed work-at-home web developers such as myself. Webmaster actually applies to much more than that, but that's how it applies to me.

limitup

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3759327 posted 6:06 pm on Oct 11, 2008 (gmt 0)

I disagree. My small 2 man operation spends over a million bucks a year on AdWords. Our average CPC is well over 50 cents. Google makes plenty of money off of us and I would disagree 110% that they are trying to push advertisers like us out. Advertisers like "us" probably account for at least half of their revenue.

trollpod

5+ Year Member



 
Msg#: 3759327 posted 7:06 pm on Oct 11, 2008 (gmt 0)

This is my first post here so please excuse me if this has been discussed before and I missed. What are your experiences with QS and aliased domain names? Does it lower the QS if you use an alias for your usual domain name like keyword1keyword2.com? My (short term) experience is that at least my ads will rank higher.

xurxo

5+ Year Member



 
Msg#: 3759327 posted 1:26 am on Oct 12, 2008 (gmt 0)

You haven't been around very long and don't seem to understand that Google doesn't care about quality. The QS updates have no purpose other than to create more money for Google. Many people initially defended Google, as is evident by threads from about a year ago, but those people have come around to see that it is true.

If you attempt to get rid of the "tire kickers" they will penalize you because you'll be making an unacceptable amount of ROI that rightfully belongs to Google stockholders.

I've heard this line before and while I'm not happy with the way Google makes changes and the negative effects they can have on reputable advertisers, this is a point of view that is mainly pushed out by shady affiliate marketers who are pissed that their cash cow is dying or dead.

If it were not for all the people trying to game the adwords system, Google would have had less incentive to keep making the radical tweaks to the QS that we've seen in the last couple of years. All it takes is a few bad apples to ruin it for everyone some might say...

That said, there shouldn't be anything holding back more honest advertisers from making sure their constructive feedback is heard. Especially when a change will cause everyone to lose in the end, be it advertisers, Google or Google shareholders.

bw3ttt

5+ Year Member



 
Msg#: 3759327 posted 10:00 pm on Oct 12, 2008 (gmt 0)

I've heard this line before and while I'm not happy with the way Google makes changes and the negative effects they can have on reputable advertisers, this is a point of view that is mainly pushed out by shady affiliate marketers who are pissed that their cash cow is dying or dead.

That's an obnoxious post for someone new to the boards xurxo. I don't know which black hat sites you normally go to, but the QS tweaks have affected far more than shady affiliates. It's unfortunate you couldn't make it here before 9/28/2008 or you'd know that.

If it were not for all the people trying to game the adwords system, Google would have had less incentive to keep making the radical tweaks to the QS that we've seen in the last couple of years. All it takes is a few bad apples to ruin it for everyone some might say...

The QS tweaks haven't been about filtering bad sites for quite a while. If you haven't noticed the general trend of corporations rising to the top and other sites being pushed down and people complaining about huge price increases for long-term keywords then you haven't been doing this very long. Once again I will point out that this is not the sort of board where shady affiliates hang out. The QS tweaks are about revenue, which always must continue to rise for a public company. This debate was solved long ago. Whatever niche you are in they will eventually find and squeeze excessive ROI out. This is not the action of an evil company but a smart company and people who work at Google are often brilliant. It's their web site and they deserve most of the revenue. They will find the absolute point where it no longer becomes worth your time to continue and stop just short of there.

xurxo

5+ Year Member



 
Msg#: 3759327 posted 5:14 pm on Oct 13, 2008 (gmt 0)

That's an obnoxious post for someone new to the boards xurxo.
I don't know which black hat sites you normally go to, but the QS tweaks have affected far more than shady affiliates. It's unfortunate you couldn't make it here before 9/28/2008 or you'd know that.

bw3ttt - I'm not really new to the boards, just decided to get more involved and contribute more to the search community. I completely respect that everyone is entitled to their opinion, but you seem to be overly agressive and negative in your views both on Google's position on QS and others opinions of where things stand.

I am in complete agreement with you that Google has not implemented QS updates in the best way possible given that there have been a lot of innocent bystanders, however I don't think that their efforts are completely profit-driven as you wholeheartedly are claiming. And insulting others, whether newbies to the forum or not is not going to make your arguments any stronger. Verbal insults and bullying doesn't help your case either. Let's remain civil huh? What do you say?

The QS tweaks haven't been about filtering bad sites for quite a while. If you haven't noticed the general trend of corporations rising to the top and other sites being pushed down and people complaining about huge price increases for long-term keywords then you haven't been doing this very long. Once again I will point out that this is not the sort of board where shady affiliates hang out. The QS tweaks are about revenue, which always must continue to rise for a public company. This debate was solved long ago. Whatever niche you are in they will eventually find and squeeze excessive ROI out. This is not the action of an evil company but a smart company and people who work at Google are often brilliant. It's their web site and they deserve most of the revenue. They will find the absolute point where it no longer becomes worth your time to continue and stop just short of there.

You raise some interesting points about how public corporations are profit hungry at any cost even alienating some of their customers. I'm with you on the fact that people need to be more aware of the havoc that corporations wreak on communities and non-shareholders. I mean just look at what's been happening in the economy; corporate underhanded (blackhat) tactics are nothing new. However in the case of Google, I can tell you that very few of our clients have been affected and when they have it's been because they needed to improve something, be it their selection of keywords, landing page relevancy, etc.

That said no I'm not new to the game and as a matter of fact have clients in a broad range of industries and fields so I resent the assumptions you're making of my experience and expertise. Again how about we remain civil and leave the insults out of our discussions? I don't mind being challenged on my opinions, but I have no respect for someone who choses to fall back on insults and belittling others.

This 39 message thread spans 2 pages: < < 39 ( 1 [2]
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