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Quality Review /Quality Scoring
Meat Curtian




msg:3759249
 8:18 pm on Oct 5, 2008 (gmt 0)

So like all of us Google users, we had to deal in some sort or another with the latest round of Google quality scoring. My question is after a landing page has received a low quality score is the landing page URL flagged internally at Google? Does the landing page have a history of receiving a low quality score?

On one of our landing pages that received a low quality score, I've added all the similar content that other sites have that are indeed getting listed with a particular keyword. After uploading the new page with the new relevant content, when or will the quality score change on this page?

Factor

 

Meat Curtian




msg:3760620
 4:50 pm on Oct 7, 2008 (gmt 0)

Little help here...anyone....

smallcompany




msg:3760692
 6:11 pm on Oct 7, 2008 (gmt 0)

when or will the quality score change on this page?

This can happen at any time. Google said they would check on QS during or after each query. That gives the feeling of transparency which is hard to grasp.

What we all did experience is the fact that having QS jumping from low to high (or very high) is almost impossible. That confirms the belief that once the site gets its mark, that one will follow it for the rest of its life, unless something really big happens.

similar content

Adding any content to a landing page does not change the site and its value or importance.
Here we go into logics and simplified approach: Why would anyone like your site over any other? Does your site give anything that those other donít?
Here you actually want something different, not to copy what others do.

Arithmetical approach does not work with good SEs anymore. Google has been playing with logics (via their algorithm) since their day one. Thatís what made them to jump out from the crowd.

xurxo




msg:3764822
 7:36 pm on Oct 13, 2008 (gmt 0)

So like all of us Google users, we had to deal in some sort or another with the latest round of Google quality scoring. My question is after a landing page has received a low quality score is the landing page URL flagged internally at Google? Does the landing page have a history of receiving a low quality score?

Your landing page URL will be flagged internally at Google and assigned a QS grade so even if you decide to close your current account and open another one, this QS score will follow your URL. This was done to counter a tactic often used by affiliate marketers who were Google-slapped where they could reset their quality score by simply opening a new account.

Just the same by opening a new account, you can reset the account quality score so that might still help a bit. But Google may decide to change this as well if they see frequent abuses, especially in certain niches. Which is why certain keywords that have a poor CTR performance across most Google advertisers are harder to get a decent quality score for even if you're a new advertiser in that niche.

On one of our landing pages that received a low quality score, I've added all the similar content that other sites have that are indeed getting listed with a particular keyword. After uploading the new page with the new relevant content, when or will the quality score change on this page?

Based on experience and what I've heard from various Google reps, the QS gets recalculated depending on your account activity and the industry that you're in. So more account changes and modifications generally mean more frequent QS updates. It seems to also help if you're in an industry that has a lot of search and click volume.

If you haven't already checked out Google's landing page guidelines at: https://adwords.google.com/support/bin/answer.py?answer=46675&hl=en make sure to take a look because it's critical that your new content is not too close to your competitors' since Google could penalize you for duplicate content. So adding more "relevant" content can actually have a negative effect if it's not seen by Google as original. Try to avoid using the same headlines and avoid presenting the content in the same way that your competition does on their site. Even design and layout similarities can get your page into trouble.

Hope this helps shed some light on the subject.

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