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Exclude exact phrase within broad match
How to exclude poorly performing phrase within broad match
mcdarwin




msg:3754330
 10:45 am on Sep 29, 2008 (gmt 0)

Hi,

If I run a broad match on say "Philips TV" I would get a lot of traffic un the search phrase "Philips".

So I want to exclude traffic on the exact term "Philips" because it converts badlys - I only have TV's in my shop.

I tried to edit my keywords and put this in my ad group:

Philips TV
-"Philips"

But it does not work, now I don't get traffic with any search phrases containing the word Philips. I wanted to keep broad match on "Philips TV" and only exclude search phrases that are exactly "Philips".

Is that possible?

Thanks!

 

eWhisper




msg:3754367
 11:37 am on Sep 29, 2008 (gmt 0)

Yes, use exact match (sometimes called negative embedded match) to control this display.

Your adgroup should be:
Philips TV
-[philips]

mcdarwin




msg:3754388
 12:25 pm on Sep 29, 2008 (gmt 0)

Great!

I will try that immediately.

Thanks.

suzukik




msg:3754968
 8:26 pm on Sep 29, 2008 (gmt 0)

See here:
https://adwords.google.com/support/bin/answer.py?answer=67991&topic=11567

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