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Ebay back on Google big time
avalon37




msg:3752894
 6:11 pm on Sep 26, 2008 (gmt 0)

So I guess Ebay has realized how much they need Google's Ads because starting this week they are all over Google Adwords again after quite a long vacation. This is NOT good new for us advertisers.

 

poster_boy




msg:3752900
 6:22 pm on Sep 26, 2008 (gmt 0)

And, it doesn't look like they worked on their ad copy relevance during the down-time either....


Headline: [DKI]
Description #1: Bid on [DKI] now!
Description #2: Find [DKI].
www.eBay.com

avalon37




msg:3752916
 6:37 pm on Sep 26, 2008 (gmt 0)

Exactly...they are just branding and running up cpc prices for everyone else.

Fischerle




msg:3753211
 4:25 am on Sep 27, 2008 (gmt 0)

yea i noticed some unusual CPC spikes because of ebay's abrupt reentry. their ads don't show up on a lot of fairly obvious products though so it seems like only a test phase in advance of an even bigger rollout.

bw3ttt




msg:3753540
 10:09 pm on Sep 27, 2008 (gmt 0)

I made my living off of marketing for them for 7 years, but now I just hope to see their upper-management carted through the streets of San Francisco in shackles just like the Enron scum. Sorry, but I absolutely hate that they decided to prop up their failing stock price by skimming off of the affiliate program and calling the ePN an improvement. Looks like they're trying to make up for the loss of traffic when a lot of affiliates fled by buying Google traffic themselves.

incrediBILL




msg:3755181
 1:12 am on Sep 30, 2008 (gmt 0)

It's not a problem, as an AdSense publisher, as I've had "ebay.com" blocked for years.

Enjoy your ads ;)

maximillianos




msg:3755475
 12:15 pm on Sep 30, 2008 (gmt 0)

Not sure if it is related... But our Adsense revenues went up yesterday, but our traffic remained constant.

Wonder if they really did bump up the bidding in various niches? That would be a pretty interesting domino effect.

chrisuk




msg:3755809
 5:42 pm on Sep 30, 2008 (gmt 0)

How nice Ebay never to have to worry about their quality score, now if only everyone else could get into bed with google and not worry either.

bw3ttt




msg:3755838
 6:43 pm on Sep 30, 2008 (gmt 0)

How nice Ebay never to have to worry about their quality score, now if only everyone else could get into bed with google and not worry either.

I've always found that the sites I make using the API get a much better QS than my direct to merchant campaigns. I think eBay just bids really, really high thereby negating QS issues.

Automan Empire




msg:3756144
 11:13 pm on Sep 30, 2008 (gmt 0)

Bid on Hiroshima Bomb now on EBAY!

Find coxsackie virus on ebay now!

Bid on large hadron collider now on Ebay!

Comic relief, coming to searches near you.

Automan Empire




msg:3756145
 11:14 pm on Sep 30, 2008 (gmt 0)

Bid on Hiroshima Bomb now on EBAY!

Find coxsackie virus on ebay now!

Bid on large hadron collider now on Ebay!

Comic relief, coming to searches near you.

trinorthlighting




msg:3756191
 12:36 am on Oct 1, 2008 (gmt 0)

I like:

Bid on used toilet paper now!

Play_Bach




msg:3756199
 12:57 am on Oct 1, 2008 (gmt 0)

When did eBay leave and what date did they return again? Somehow I missed out on this news.

amznVibe




msg:3756381
 7:00 am on Oct 1, 2008 (gmt 0)

Are they still working with Microsoft on the live cashback too?
eBay must be hemorrhaging sellers and buyers.

Bewenched




msg:3756382
 7:01 am on Oct 1, 2008 (gmt 0)

Well with them now advertising on google, maybe we will see less of their pages in the serps.

Play_Bach




msg:3756712
 4:13 pm on Oct 1, 2008 (gmt 0)

Sorry, but I don't get this post. Aside from the one day spat January 2007 re: Google Checkout, when did eBay arrest their AdWords campaigns?

bw3ttt




msg:3757037
 9:45 pm on Oct 1, 2008 (gmt 0)

There really is an ebay ad for used toilet paper.. Actually there is quite a lot of competition on adwords for used toilet paper.

poster_boy




msg:3757165
 3:57 am on Oct 2, 2008 (gmt 0)

used toilet paper

Well, based on the incredible depreciation right off the shelf for new toilet paper - used is a far more prudent way to go. Some may try to sell you on the benefits of leasing... y'know, to try a different brand each year... but that just sounds silly to me.

bw3ttt




msg:3757166
 4:01 am on Oct 2, 2008 (gmt 0)

Laziness spiraling out of control..

I would fire my marketing team within seconds of noticing that I was paying to advertise used toilet paper.

It isn't exactly good branding is it? People will sub-consciously associate your web site with used toilet paper :/

shorebreak




msg:3757272
 8:46 am on Oct 2, 2008 (gmt 0)

EBay *built* its brand using paid search more effectively than anyone who ever posted on WebmasterWorld, so I think we should give them some r-e-s-p-e-c-t and note that those seemingly irrelevant ads are being managed to more exacting ROI standards, again, than most on this board.

Ganceann




msg:3757294
 10:08 am on Oct 2, 2008 (gmt 0)

EBay *built* its brand using paid search more effectively than anyone who ever posted on WebmasterWorld, so I think we should give them some r-e-s-p-e-c-t and note that those seemingly irrelevant ads are being managed to more exacting ROI standards, again, than most on this board.

EBay built its brand on the back of webmasters as well through affiliate programs - which have now gone on to EPN (with many people earning much less).

Google also built its brand on good faith from webmasters and now look to be trying to push webmasters aside to cater to corporates.

bw3ttt




msg:3757493
 3:43 pm on Oct 2, 2008 (gmt 0)

EBay *built* its brand using paid search more effectively than anyone who ever posted on WebmasterWorld

I must be hallucinating. It almost seems as if you're defending an ad for used toilet paper. USED TOILET PAPER!

more effectively than anyone who ever posted on WebmasterWorld

Another incorrect statement as we were the ones who were doing the paid search. Then they banned us from doing so and look how effectively they're spending their money now.

I used to give eBay plenty of r-e-s-p-e-c-t. I gave them 7 years of my life and then they tried to pawn off an obvious attempt to spend less money on their affiliate program as an improvement. They made tons of bad decisions and bad investments and then passed along the losses to the people who helped them to get where they were, the affiliates. I'm very sensitive to corporate slipperiness lately.

There are few companies on the internet more hated than eBay is now. By affiliates, buyers and sellers. I'd suggest maybe doing some research on their stock price, their business practices and their loss of traffic over the last year before becoming a cheerleader for a dying corporation.

skibum




msg:3757665
 8:04 pm on Oct 2, 2008 (gmt 0)

My favorite after getting scammed on Ebay was:

Fraud on Ebay
Looking for Fraud on Ebay? Find
exactly what you want today.

Haven't seen those ads for a while now.

Swanson




msg:3760157
 1:36 am on Oct 7, 2008 (gmt 0)

shorebreak, with respect I don't think so - you are basing this on a historic knowledge of how they did things.

eBay did not build their brand with PPC - they built it by being the first, and that is why the mom and pop and car boot market made them.

They then followed that up with trying to grow the business beyond that - PPC, brand advertising - but most of their REAL traffic was as a result of a brand built in the past.

Now, they have sacrificed this for big brands, new knockoffs, general new crap - and all the people I know that have zero computer skills say they notice it and no longer use it.

eBay are using this latest round to generate traffic - and they are also using tier 2&3s to generate RON traffic or any other crap to keep up the numbers.

It is a different world from ROI - that is now the least of their worries - they just need eyeballs.

And that is why the new breed of business models won't use such extensive PPC companies as it is far too volatile to growing a business past it's natural size.

If you turn off the PPC and your URL is removed from Google - is that a business model? Every post is about that in the Google forum, look what happens to a big business that relies on Google!

Hopefully this is a new dawn - get rid of big agencies servicing big clients on Adwords, get rid of PPC management companies and let the little guys do it for themselves.

idolw




msg:3760301
 7:08 am on Oct 7, 2008 (gmt 0)

well, they announced they'd be getting rid of some of their local offices (the one in Poland for instance) so they might have reallocated some dough to adwords ;)

shorebreak




msg:3760924
 12:49 am on Oct 8, 2008 (gmt 0)

EBay built its brand on the back of webmasters as well through affiliate programs - which have now gone on to EPN (with many people earning much less)..

Whether affiliates like it or not, their business model is primarily that of an opportunistic placeholder in the SERPs (both paid & organic) until the end-merchant arrives. Affiliates can and should earn less over time, not more and not even the same. Valueclick was a tracking stock for the growth of search engine marketing, but that's no longer the case, just as it's no longer the case that merchants *need* affiliates the way they did 3-4 years ago.

Google also built its brand on good faith from webmasters and now look to be trying to push webmasters aside to cater to corporates.

IMO that's hogwash. You could just as easily say that affiliates built their business on the opportunity that eBay's business model afforded them. What you had/have with eBay is a business relationship that apparently doesn't satisfy eBay anymore.

I must be hallucinating. It almost seems as if you're defending an ad for used toilet paper. USED TOILET PAPER!

That's exactly what I'm doing. There was a Business Week article 2-3 years ago talking about how eBay knows not only what the initial value of a new buyer or seller, but also the long-term value of each type of customer that comes in. Their tracking systems are incredibly sophisticated *compared to most advertisers* and for the same reason we're talking about these ads, eBay knows shockingly irrelevant ads work, including from an ROI perspective.

Another incorrect statement as we were the ones who were doing the paid search. Then they banned us from doing so and look how effectively they're spending their money now.

eBay struggling as a company now and their change in attitude towards affiliates are not necessarily linked causally. EBay built its network effect in the early 2000's, and simply had the misfortune to have seen their network effect [justly] eclipsed by the network effect of search.

eBay did not build their brand with PPC - they built it by being the first, and that is why the mom and pop and car boot market made them.

You obviously don't know just how much money eBay spent on paid search, starting with a *massive* buy on RealNames back in 2000, or the % of ACRUs paid search delivered in eBay's first 4 years. People at eBay have told me that their own paid search campaigns were >40% of new ACRUs for several years.

bw3ttt




msg:3761048
 5:28 am on Oct 8, 2008 (gmt 0)

I'm sure they're making huge amounts of money off of "Fraud on eBay" etc :)

Did anyone hear McCain say he wanted Meg Whitman as Sec. of the Treasury?

Oh dear..

Quadrille




msg:3761461
 6:20 pm on Oct 8, 2008 (gmt 0)

EBay built its brand using paid search more effectively than anyone who ever posted
on WebmasterWorld, so I think we should give them some r-e-s-p-e-c-t.

Oh no they didn't!*

Like Google, Amazon and ALL the survivors and thrivers of the 2001 bubble, eBay grew by what tends to get called viral, but was actually plain old fashioned word-of-mouth.

They moved into paid search AFTER they built the brand, and BEFORE they started destroying the business.

It's behind you!*

Ebay's boom years are indeed behind them, and getting back into bed with Google (after all they've said!), is just one more sign of their increasing desperation. Indeed, if eBay survive, it'll be because the economic situation drives people to them, not because they deserve to!

*Apologies to non-Brits who don't understand these comments; in England, it's almost pantomime season! (And for eBay, it IS pantomime season!)

[edited by: Quadrille at 6:22 pm (utc) on Oct. 8, 2008]

shorebreak




msg:3761591
 9:47 pm on Oct 8, 2008 (gmt 0)

Like Google, Amazon and ALL the survivors and thrivers of the 2001 bubble, eBay grew by what tends to get called viral, but was actually plain old fashioned word-of-mouth.

Again, people who worked at eBay 2000-2004 and were directly involved in their paid search marketing campaigns have told me that >40% of all ACRUs came from paid search during that period, so I don't think it's correct to say they grew virally.

Moreover, I worked at RealNames and know first-hand just how much of their traffic was coming from paid search.

Sounds like we both beg to differ, but I did want to make the point that most people first got to know eBay from constantly seeing their brand in paid search listings on all the major search engines at the time.

Quadrille




msg:3761615
 10:20 pm on Oct 8, 2008 (gmt 0)

You might get them to be a little more specific on dates - but it's no big deal.

What matters is their 'new best friend' relationship with Google is desperation this time, where - in the good old days - it was an investment; in those days, eBay was a rising star, now it's a fallen one.

This 36 message thread spans 2 pages: 36 ( [1] 2 > >
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