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chef in alabama
negative adwords question
chewy




msg:3743777
 6:45 pm on Sep 12, 2008 (gmt 0)

let's say I'm targeting chefs (as a business to business type offer) and I get a better conversion rate when we use a geographic identifier to narrow down the field.

I know full well there is a consumer searcher looking for chefs as well, and of course they like to use geo identifiers as well, so knowing this I try to block out the consumer search by using negative keywords.

I see here in my logs a search for "find me a chef in Alabama to cook in my home" and I know full well we use "home" as a negative (broad match) term.

We have "chef in Alabama" as a broad match term.

Perhaps I am misunderstanding something here...

How is it that a negative key word is supposed to work if it doesn't block this particular type of search?

Thanks,

-C

 

cyberandroid




msg:3744126
 12:21 pm on Sep 13, 2008 (gmt 0)

could be organic
are you sure it isnt organic?
organic being a non paid search

chewy




msg:3744362
 9:36 pm on Sep 13, 2008 (gmt 0)

we have no organic pages targeting this particular market at this time.

cyberandroid




msg:3744379
 10:16 pm on Sep 13, 2008 (gmt 0)

so your using a robot.txt
to insure the page isnt spidered at all

chewy




msg:3744383
 10:33 pm on Sep 13, 2008 (gmt 0)

yes that is correct.

cyberandroid




msg:3744386
 10:44 pm on Sep 13, 2008 (gmt 0)

well as long as your robots.txt is correctly setup
im at a loss

was this just one click?

chewy




msg:3744427
 12:50 am on Sep 14, 2008 (gmt 0)

yes one click.

It caused me to confirm that both the negative word is in the account, and the multiple word phrase used by the searcher which contains the negative word does indeed cause the advertisement to display.

So it seems that in this case, the negative does not block the advertisement.

Further analysis seems to indicate that a long phrase (like a sentence) that contains both the negative word and the targeted words is more likely to cause the advertisement to display than a short list of those same words.

It is almost as if the negative fails to work if it is the fourth or fifth word in a string.

Has anyone else observed anything like this?

cyberandroid




msg:3744544
 9:30 am on Sep 14, 2008 (gmt 0)

do you have expanded match on?

chewy




msg:3744580
 12:45 pm on Sep 14, 2008 (gmt 0)

expanded match = broad match right?

Is there something new that gives us more control over this?

cyberandroid




msg:3744842
 5:01 am on Sep 15, 2008 (gmt 0)

no expanded match = expanded broad match not broad match

its google's ill shove your ad wherever the #*$! i want because i can option, and you will like it because you asked for it option

netmeg




msg:3745043
 2:51 pm on Sep 15, 2008 (gmt 0)

Look in your Campaign Settings for the Expanded Broad Match setting.

It still shouldn't override a negative keyword, though. I'm thinking that maybe your tail was just a little too long, which shouldn't be the case, given how many people search with full sentences - but maybe you ran up against a limit we never figured on before.

chewy




msg:3745053
 3:10 pm on Sep 15, 2008 (gmt 0)

I have never found an option for Expanded Broad Matching to be turned off or on in any of my accounts.

Google says it is "automatic".

https://adwords.google.com/select/expanded_matching.html

is it possible that I have an account that just doesn't allow it to be turned off?

netmeg




msg:3745055
 3:17 pm on Sep 15, 2008 (gmt 0)

Chewy - take a look at this screen shot and then look at your Campaign Settings page and see if you have an option like this there:

Automatic Match [netmeg.com]

chewy




msg:3745070
 3:35 pm on Sep 15, 2008 (gmt 0)

thanks - automatic match is different than expanded match - didn't this come out in a thread a while ago?

one has to do with using up your budget, the other is about synonyms and broadening the broad match in an automatic (and non optional) way.

correct me if I am wrong here.

cyberandroid




msg:3745401
 1:50 am on Sep 16, 2008 (gmt 0)

before the feature went live to all advertisers it was known as expanded match

PPC Consultant




msg:3746054
 3:25 am on Sep 17, 2008 (gmt 0)

Does this keep happening or is it a one time case?

GroovyDave




msg:3750025
 12:52 am on Sep 23, 2008 (gmt 0)

Yes you are correct in your understanding of how negative keywords work. However I think adwords will sometimes ignore words at the end of very long queries, so that could explain what's going on in this particular case.

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