let's say I'm targeting chefs (as a business to business type offer) and I get a better conversion rate when we use a geographic identifier to narrow down the field.
I know full well there is a consumer searcher looking for chefs as well, and of course they like to use geo identifiers as well, so knowing this I try to block out the consumer search by using negative keywords.
I see here in my logs a search for "find me a chef in Alabama to cook in my home" and I know full well we use "home" as a negative (broad match) term.
We have "chef in Alabama" as a broad match term.
Perhaps I am misunderstanding something here...
How is it that a negative key word is supposed to work if it doesn't block this particular type of search?
Msg#: 3743775 posted 12:50 am on Sep 14, 2008 (gmt 0)
yes one click.
It caused me to confirm that both the negative word is in the account, and the multiple word phrase used by the searcher which contains the negative word does indeed cause the advertisement to display.
So it seems that in this case, the negative does not block the advertisement.
Further analysis seems to indicate that a long phrase (like a sentence) that contains both the negative word and the targeted words is more likely to cause the advertisement to display than a short list of those same words.
It is almost as if the negative fails to work if it is the fourth or fifth word in a string.
Look in your Campaign Settings for the Expanded Broad Match setting.
It still shouldn't override a negative keyword, though. I'm thinking that maybe your tail was just a little too long, which shouldn't be the case, given how many people search with full sentences - but maybe you ran up against a limit we never figured on before.
Msg#: 3743775 posted 12:52 am on Sep 23, 2008 (gmt 0)
Yes you are correct in your understanding of how negative keywords work. However I think adwords will sometimes ignore words at the end of very long queries, so that could explain what's going on in this particular case.