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Google AdWords Forum

DoubleClick ignoring Adwords TOS
DoubleClick ads not using correcr display URL

 3:53 pm on Sep 5, 2008 (gmt 0)

Now that DoubleClick are part of Google does it mean the AdWords TOS doesn't apply to them?

I added a site to my AdSense competitive filter this morning only to see the ads still displaying a few hours later.
On closer inspection, the URL the ad was going to wasn't the display URL, but was in fact going via clickserve.uk.dartsearch.net part of the DoubleClick network.

This means the only way to stop the ads showing would be to ad dartsearch.net to my competitive filter, which may result in legitimate ads being blocked.

Are clickserve/Doubleclick allowed to do this, if so, is there a way of blocking individual ads?

As it stands it makes a mockery of the AdSense competitive filter system



 4:01 pm on Sep 5, 2008 (gmt 0)

this belongs in the adsense forum sorry


 4:18 pm on Sep 5, 2008 (gmt 0)

It is about the AdWords TOS!


 4:26 pm on Sep 5, 2008 (gmt 0)

going via

Sounds like it's going through a tracking url. Does the user wind up at the appropriate landing page?


 4:36 pm on Sep 5, 2008 (gmt 0)

I don't know I didn't click the ad.

But even if it does, it makes the AdSense competitive ad filter pointless. I blocked the site it should have landed on, but it has
no effect on the ad, as it must be going via a redirect.

If everyone starts doing this, i.e redirecting through another URL to the destination page it will make the AdSense cometitive filter


 4:58 pm on Sep 5, 2008 (gmt 0)

Nothing you describe is against the Adwords TOS provided the final destination after the redirect matches the display URL.


 2:08 pm on Sep 8, 2008 (gmt 0)

When you use the AdSense competitive filter for domein.com then Adsense should block all ads that are using:
1. domein.com as a display URL
2. or domein.com as a tracking URL
3. or domein.com as a landing URL

If I understand you correctly, the competitive filter does not work like the above sample?


 3:00 pm on Sep 8, 2008 (gmt 0)

Right, it doesn't.

But regardless, there's no reason to believe that Doubleclick has to follow the same TOS as regular AdWords advertisers do. And no, I don't believe there is any way to block individual ads anymore than I can block some ads from ebay and target and not others.


 3:06 pm on Sep 8, 2008 (gmt 0)

stupidly, the competitive filter only blocks the tracking url. a real annoyance since year one. i say 95% of the publishers don't know and wonder why the tricksters still get to show in their ad blocks when they have blocked their display url.
you always have to block the "?adurl"-part in the link query. for text ads, that is. flash ads i don't know how to get the link url.


 5:20 pm on Sep 8, 2008 (gmt 0)

Like I say, it makes a mockery of the competitive ads feature.

All an Adwords publisher has to do is set the ads like this

example.tld >> redirect.tld >> example.tld

it complies to guidelines because example.tld is the display URL
and the landing URL, but overrides the competitive ads system
because of the redirect.

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