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Best way to start with Adwords
turbohost




msg:3731648
 4:29 pm on Aug 26, 2008 (gmt 0)

Hi,

I want to do some testing with Adwords (I'm a newbie) and I was wondering if you guys could give me some tips to get things started. I want to start with selling an info product (an ebook). There are so many options in Adwords that I don't know where to start. Can I just create a campaign and add a few placements ? Where can I best start to finetune the campaign ? Lots of questions but I hope someone can show me the way ...

Turbo

 

netmeg




msg:3731725
 5:58 pm on Aug 26, 2008 (gmt 0)

If you want to just plunge in, you can set up the Starter version of AdWords. I'm not crazy about the default options for it, but it will at least allow you to get your feet wet. Start with a fairly low daily budget though. Basically you tell Google your keywords, write your ad, and your daily budget, and it goes on autopilot, trying to get you the most clicks possible. But using that option, you don't have a lot of control over it. You can go into the Campaign settings and tell it that you don't want to pay more than X for any given click, but that's about it.

Or, you could start small "regular" campaign. The first thing you'd want to do is turn off the Content Network (other people's websites) and maybe the Search Network (AOL and Ask, but also parked domains, and other pages that don't tend to convert) And set all your match types to 'phrase' to start, until you learn the system.

You can also go to the AdWords Learning Center - there's a ton of information there. Take the sample quizzes after you go through everything - they're meant for the GAP exam, but there's no reason you can't take them yourself.

tuffyale




msg:3732150
 5:25 am on Aug 27, 2008 (gmt 0)

for content matching, try to start small when bidding. $0.01 to $0.08 max then watch the impressions. you'll get lowest cost and still be displayed. Then write a good ad to get clicks.

cyberandroid




msg:3732209
 8:42 am on Aug 27, 2008 (gmt 0)

forget about starter adition
i have yet to find anyone who has created any campaign with it that were worthwhile (not enough control)

but everything else netmeg said was right on the money

AdWordsAdvisor




msg:3734033
 1:30 am on Aug 29, 2008 (gmt 0)

To add to what has already been said, turbohost:

Having worked with thousands of advertisers in one way or another over the years, I think that, at the bottom line, the best approach is to make use of all available resources, included this forum - and then expect to spend quite a bit of time of energy in the process of learning what works and what does not.

It is entirely possible to go through the steps of setting up up an AdWords campaign in 15 minutes or less - but I think it is virtually impossible to set up a successful campaign in that sort of time frame. The truth is, there is a learning curve.

Here is just one resource where you will find quite a number of detailed lessons to help you learn how best to use AdWords - available as either text or multimedia:

* AdWords Learning Center"
[google.com...]

Also, some very important (and very basic) tips may be found on the page linked to below, from the AdWords Help Center. This is one of my favorite pages among the thousands to be found there:

* Tips for success:
[adwords.google.com...]

The topics covered on that page - which are essential to using AdWords effectively in my opinion:

1. Identify your advertising goals.
2. Organize your account for maximum effectiveness.
3. Choose relevant keywords and placements.
4. Create straightforward, targeted ads.
5. Optimize your website for conversions.
6. Track your account performance.
7. Test and modify your campaigns to get the results you want.

I wish you the best of success.

AWA

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