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brancook




msg:3727437
 5:54 pm on Aug 20, 2008 (gmt 0)

When I do a search on our companies name is google another company seems to be bidding on our company name as a keyword in their campaign. It's the only ad that appears and they are a competitor of ours. Is this right? Should they be allowed to do this?

 

smallcompany




msg:3727494
 7:10 pm on Aug 20, 2008 (gmt 0)

From Google's perspective, if it's TM, they can use it as a keyword, but not in ad text, if you've submitted your TM to AdWords' TM team.

On another side, you can approach that company directly and seek for a settlement, explaining that it would be better if you both stay out from your TM space.

Itís a pain, especially for well established names that get lots of searches every day.

netmeg




msg:3727599
 8:33 pm on Aug 20, 2008 (gmt 0)

I typically fight these things by running an ad carefully worded to say that we're the real deal, don't be fooled by substitutes - that sort of thing.

brancook




msg:3727978
 11:44 am on Aug 21, 2008 (gmt 0)

smallcompany, what do you mean by "TM", not sure what your saying in your first comment.

I like that idea netmeg.

netmeg




msg:3728028
 1:48 pm on Aug 21, 2008 (gmt 0)

Is your company's name trademarked? (TM)

brancook




msg:3728550
 3:06 am on Aug 22, 2008 (gmt 0)

I'm not sure, it's on my list of things to find out.

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