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How to advertise 10K keywords
gomer




msg:3725278
 6:02 am on Aug 18, 2008 (gmt 0)

Hello, I'm not sure how to go about advertising 10,000 keywords in Google.

Here is what I'm looking to do. I have a list of 10,000 keywords (it's actually more but we'll say it is 10K). For each keyword, I have a different url (a different landing page). Each keyword will also have a unique ad in that the copy will be modified so that the keyword appears in the ad. I've tried keyword insertion with Google but have had problems with it.

For each keyword, I therefore think I need a separate AdGroup. HEre are my questions.

Since Google limits the number of AdGroups per campaign to 200 (I believe) how do I go about creating AdGroups for 10K ads?

How many Campaigns are allowed per account?

If Google keyword insertion does not work properly, I'm thinking of automating the process by writing a custom program that will login into my account and create these AdGroups for me or by using some existing software that does this type of thing. Does such software exist and any recommendations on this. Does Google allow the writing of custom code to do this. Is there anyway I could use a spreadsheet to do this?

Thanks for your help.
Gomer

 

HStiepel




msg:3725323
 7:39 am on Aug 18, 2008 (gmt 0)

Whether such software already exists I'm not sure.
But Google does allow automated creation of adgroups, keywords, creatives etc. They even released an API for it. [google.com...]

We're using it to daily create, adapt or pause adgroups and their related keywords and creatives from an XML feed with our products.

The software we're using is custom-made and not for sale, but maybe someone else knows about readymade solutions.

Sujan




msg:3725334
 8:10 am on Aug 18, 2008 (gmt 0)

Camapgin limit is 25, so you could easily create 5000 adgroups. But managing this account will be a real PITA.

Perhaps you start with the 500 (or x) most active keywords and then expand? I'm almost sure this is the better way to go.

andy




msg:3725415
 10:55 am on Aug 18, 2008 (gmt 0)

"If Google keyword insertion does not work properly...Is there anyway I could use a spreadsheet to do this?"

You can use the CONCATENATE function in Excel to create your adgroup names and your ads with the respective keyword. That's a very quick way to "simulate" the dynamic keyword insertion.

It would look like this (in case you wanna include your keyword in the middle of your ad's title.

=CONCATENATE(Title_beginning,Keyword,Title_End)

gomer




msg:3726124
 4:12 am on Aug 19, 2008 (gmt 0)

Thanks so much for your help, this is great.

HStiepel, the API will really help.

Sujan, starting with a small set is the way to go.

andy, the concat may work for me in Excel.

As I understand it, Google allows 25 campaigns per account and 200 AdGroups per campaign. How many keywords are allowed per AdGroup? Is it 2000 keywords per AdGroup? There might be a way for me to reduce the number of AdGroups needed if I can use keywords as parameters to my landing page.

andy




msg:3726174
 7:33 am on Aug 19, 2008 (gmt 0)

Hi,

as far as I know the default limits are :
25 Campaigns per account
100 Adgroups
2000 Keywords/adgroup.

These are not fixed values though. If you ask your Google contact it should be possible to have several hundreds of ad groups.

You initially mentioned that you want to have one keyword per adgroup in order to have one ad copy per keyword. If you don't wanna use Google's dynamic keyword insertion this is the only way you can achieve that. But for a few thousand keywords...
What problems did you have with Google's dynamic keyword insertion?

gomer




msg:3727217
 3:01 pm on Aug 20, 2008 (gmt 0)

andy, thanks for letting me know that Google Adwords reps can give you some leverage with what can be done in an account.

Regarding dynamic keyword insertion not working. Here is what I remember of it, it was a little while ago. I did get it to work on occasion but it also would not work at times. The issue related to keywords that were rarely searched upon and my ad was the only one running. For these types of keywords, the process would work sometimes and sometimes my ads would just not appear at all (when they should have).

It seemed like the processing power that Google took to figure out what to insert did not justify the rarely searched upon keywords and my low bid price. I did some searching and found that some others intermittently had this problem as well with dynamic keyword insertion with keywords with low search volumes.

Sujan




msg:3727424
 5:39 pm on Aug 20, 2008 (gmt 0)

Are you sure that adgroups will help with this problem?

As far as I know this also applies to normal ads without dynamic keyword insertion. What Google thinks isn't worth to be shown just doesn't show.

But if that works it would be great news for me.

gomer




msg:3728170
 5:16 pm on Aug 21, 2008 (gmt 0)

Are you sure that adgroups will help with this problem?

Sujan, not sure what you mean by that. I'm not really look to use AdGroups to solve the dynamic insertion problem if that is what I conveyed.

I'm looking to advertise my many keywords with separate landing urls and separate ad copy in anyway I can.

I agree with what you are saying (if I got it right) that Google will show ads if they want to or not and dynamic keyword insertion might not be the cause of those ads not being displayed.

Sujan




msg:3728279
 6:43 pm on Aug 21, 2008 (gmt 0)

Okay, then I misunderstood what you said.

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