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Google Insights For Search
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msg:3716658
 2:55 pm on Aug 6, 2008 (gmt 0)

Google Insights [adwords.blogspot.com]For Search
Today, we're launching Google Insights for Search, a new product designed with the advertiser in mind. It provides more flexibility and functionality for advertisers and marketers to understand search behavior, and adds some cool new features like a world heat map to graphically display search volume and regional interest.

Like Google Trends, you can just type in a search term to see search volume patterns over time, as well as the top related and rising searches. You’ll also have the ability to compare search volume trends across multiple search terms, categories (commonly referred to as verticals), geographic regions, or specific time ranges.

[google.com...]

 

le_gber




msg:3716670
 3:06 pm on Aug 6, 2008 (gmt 0)

This is neat, not sure if it's 100% accurate but very neat indeed. I found it particularly interesting to see the different trends in different countries for generic search terms such as holiday or housing issues.

Lts95




msg:3716701
 3:19 pm on Aug 6, 2008 (gmt 0)

What does "Regional Interest for keyphrase" mean? The world image next to it seems to imply total volume but that can't possibly be true. Look up computers. No way the top ten volume searchers are countries in Africa with the US and Europe no where to be found. Similarly with another generic term like cars, the US isn't even in the top 10.

Kufu




msg:3716725
 3:44 pm on Aug 6, 2008 (gmt 0)

Caveat: Information to be taken with a grain (maybe two) of salt. The popularity rankings don't match up with the Google Adwords keyword tool all that well.

Now it's time to figure out which one is closer to reality.

Robert Charlton




msg:3716818
 5:54 pm on Aug 6, 2008 (gmt 0)

Quick notes based on relatively brief playing with the tool.

The popularity rankings don't match up with the Google Adwords keyword tool all that well.

Yes, I've noticed that too. Not yet sure what it means... except that "popularity" on Insights may not be about absolute numbers, while the numbers in the Keyword tool are about absolute numbers.

I think it's very important to read the FAQ.

[google.com...]

eg...
21. Does a downward line indicate lower search volume?

No. A downward trending line doesn't necessarily mean that the absolute traffic for a search term is decreasing - only that its popularity is decreasing....

The Melbourne example that is then described may also apply to this question about regional interest...

Regional Interest...

No way the top ten volume searchers are countries in Africa with the US and Europe no where to be found. Similarly with another generic term like cars, the US isn't even in the top 10.

Note what the FAQ say about this...

Just because two regions show the same percentage for a particular search term doesn't mean that their absolute search volumes are the same. Data from these two regions - with significant differences in search volumes - can be compared equally because the data has been normalized by the total traffic from each respective region. So, we can assume that users in both Fiji and Canada are equally likely to search for the search term 'hotel.'

So, as I read it, it's not easy to make regional comparisons about volume with this tool (using the map), only about trends. Mousing over the map gives further comments about search volume.

[edited by: Robert_Charlton at 5:54 pm (utc) on Aug. 6, 2008]

Miamacs




msg:3717025
 8:53 pm on Aug 6, 2008 (gmt 0)

It's a keyword suggestion tool upgrade from where I see it.

It's been a pain in the neck switching between Trends and Adwords while doing keyword research anyway.

the best part is 'growth relative to category'
especially if you limit your search to a single region.

...

weeks




msg:3717082
 9:56 pm on Aug 6, 2008 (gmt 0)

For those of us in the geo-targeting biz, this is a delight. (It's more bad news for newspapers as it provided more local insight to google and other search.)

genem




msg:3717345
 8:01 am on Aug 7, 2008 (gmt 0)

The normalization and scaling that google uses render this tool not very useful, imo. The search term suggestion tool with search volume numbers is more effective. It can geo-target as well.

malcolmcroucher




msg:3717506
 12:18 pm on Aug 7, 2008 (gmt 0)

It doesnt use actual search figures for the result it must use some sort of percentage figure as for some of my searches Tanzania outranks USA which i dont think is possible . It must be some sort of normalization.

Robert Charlton




msg:3717814
 5:53 pm on Aug 7, 2008 (gmt 0)

I notice that yesterday morning, the tool was showing for a particular search phrase that India had a high search volume. By yesterday evening, India showed a low search volume for the same phrase. It's probably premature to make decisions based on what the tool currently returns.

I'd like to see normalization as an option, not as a default. Don't know whether Google could do this on the fly, but the normalization really isn't useful when assessing worldwide priorities.

Lorel




msg:3718985
 12:25 am on Aug 9, 2008 (gmt 0)

I find it interesting to check on seasonal products, like lightning protection which corresponds with summer thunderstorms across the USA and then it goes down during the winter.

Virtue




msg:3719087
 6:06 am on Aug 9, 2008 (gmt 0)

Its really coooooooool

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