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Ads still showing when daily budget is used up
Is yesterday's unused budget passed on to today?

 11:29 pm on Jul 30, 2008 (gmt 0)

My ads are still showing for expensive keywords(on the preview page anyway) even though the daily budget has been almost used up (all but a few cents).

I also see that the impressions are increasing even though the ads should be offline.

If the daily budget has not been used up the days before does it get passed on to the current day?

Thanks for the info,



 11:39 pm on Jul 30, 2008 (gmt 0)

AdWords says they may display up to 20% more ads than your daily budget is set for in order to compensate for other days where your daily budget wasn't reached.


 12:59 am on Jul 31, 2008 (gmt 0)

If they overserve they'll credit you, but generally, they go by the monthly budget rather than the daily.


 1:14 am on Jul 31, 2008 (gmt 0)

Ah - that makes sense.


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