Situation: My company wants to test placing the phone number in the ad text and how that converts better than other ads. So we assign a phone number to the campaign and a landing page with that phone number. Full tracking since people might click and then convert online and we want to know that.
Also know that we track all keywords with keyword specific URLs in AdWords. AdWords give precedence to keyword specific URLs (and I LOVE that) meaning they override the ad copy URL.
Problem: With these new ads, the new landing page is only specified in the ad URL, which is being overridden by the keyword URL. I can't start a new campaign with new keyword URLs because it's duplication. The ads won't be rotated correctly.
What I need: A way to attach trackers in the keyword to append to the ad URL. That was hard to say. Let me explain.
Ad 1 URL: www.example.com
Ad 2 URL: www.example.com/lp
I want to set a tracker on all keywords in that campaign so that when someone searches "blue widgets" and gets Ad 2, they get www.example.com/lp/?source=bluewidgets. If they got Ad 1, it'd be www.example.com/?source=bluewidgets.
Basically what I'm looking for is a choice of changing the keyword destination URL if need be, but also have the option of appending a tracker on the end of the ad URL.
Ideas? Or is this just a wish?