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AdWords Ad and Keyword Tracking Problem
Am I just wishing?
Kate82




msg:3706382
 3:42 pm on Jul 24, 2008 (gmt 0)

Situation: My company wants to test placing the phone number in the ad text and how that converts better than other ads. So we assign a phone number to the campaign and a landing page with that phone number. Full tracking since people might click and then convert online and we want to know that.

Also know that we track all keywords with keyword specific URLs in AdWords. AdWords give precedence to keyword specific URLs (and I LOVE that) meaning they override the ad copy URL.

Problem: With these new ads, the new landing page is only specified in the ad URL, which is being overridden by the keyword URL. I can't start a new campaign with new keyword URLs because it's duplication. The ads won't be rotated correctly.

What I need: A way to attach trackers in the keyword to append to the ad URL. That was hard to say. Let me explain.

Ad 1 URL: www.example.com

Ad 2 URL: www.example.com/lp

I want to set a tracker on all keywords in that campaign so that when someone searches "blue widgets" and gets Ad 2, they get www.example.com/lp/?source=bluewidgets. If they got Ad 1, it'd be www.example.com/?source=bluewidgets.

Basically what I'm looking for is a choice of changing the keyword destination URL if need be, but also have the option of appending a tracker on the end of the ad URL.

Ideas? Or is this just a wish?

 

JamieBrown




msg:3706459
 4:23 pm on Jul 24, 2008 (gmt 0)

Hi Kate82,

You can use the {creative} parameter in your keyword URL to put the ID of the creative that was clicked. Is that what you are looking for?

Alternatively you could set a unique destination URL for each ad, and then use the {keyword} variable to insert information about the keyword clicked.

I hope that helps!

Jamie.

netmeg




msg:3706465
 4:26 pm on Jul 24, 2008 (gmt 0)

Are you using Google Analytics?

You should look at the Google Analytics URL Builder [google.com]

Even if you're not using GA, you could use this to collect the information, and then write something to extract it out of your logs.

I actually do this sort of thing in an Excel spreadsheet, so I can build URLs in bulk.

Kate82




msg:3706515
 5:22 pm on Jul 24, 2008 (gmt 0)

I use outside tracking similar to GA. But only use GA on small projects. Not as robust as I need it to be sometimes.

As for the {creative} thing, I've looked into that, but that's not what I'm trying to accomplish. I want to track which ad, but that ad has a different landing page than the others (b/c of the phone number).

I will try the keyword parameter in the ad URL though. Might be just what I'm looking for, but messes with the system already in place.

*sigh* turning out to be more work than I figured on. Thanks for the suggestions so far tho!

SanDiego Art




msg:3706821
 12:02 am on Jul 25, 2008 (gmt 0)

It almost impossible using Google Adwords to do Landing Page testing when you use keyword-level URLs.

As you discovered, it doesn't matter what the Ad's URLs if there is a keyword-level URL.

In a less scientific way, you could rotate between two campaigns every hour (using the campaign scheduler). Campaign A would have option #1 URL and campaign B would have option #2 as the URL (in the keyword-level) - Everything else would be identical. You schedule campaign A to be on 5-6pm, then B 6-7pm, A 8-9pm etc. You can break it up anyway you want. 15/30 minute rotation may be better to reduce time of day effects.

Without a 3rd party tool, I'm not sure how you can do any better?

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