Google AdWords Forum

You can use the {creative} parameter in your keyword URL to put the ID of the creative that was clicked. Is that what you are looking for?

Alternatively you could set a unique destination URL for each ad, and then use the {keyword} variable to insert information about the keyword clicked.

I hope that helps!

You should look at the Google Analytics URL Builder [google.com]

Even if you're not using GA, you could use this to collect the information, and then write something to extract it out of your logs.

As for the {creative} thing, I've looked into that, but that's not what I'm trying to accomplish. I want to track which ad, but that ad has a different landing page than the others (b/c of the phone number).

I will try the keyword parameter in the ad URL though. Might be just what I'm looking for, but messes with the system already in place.

As you discovered, it doesn't matter what the Ad's URLs if there is a keyword-level URL.

In a less scientific way, you could rotate between two campaigns every hour (using the campaign scheduler). Campaign A would have option #1 URL and campaign B would have option #2 as the URL (in the keyword-level) - Everything else would be identical. You schedule campaign A to be on 5-6pm, then B 6-7pm, A 8-9pm etc. You can break it up anyway you want. 15/30 minute rotation may be better to reduce time of day effects.