Inside AdWords blog has a post up with examples of how to use this new functionality.
This is huge news. Using the content network, you can now target specific keywords on specific sites.
I'm hoping this will help get our content campaigns working better. This is definitely a step in the right direction.
This "idea" - the ability to target ads by site - was discussed in the Adsense Forum probably 3 years ago. I guess it has taken all that time to work out the technology because clearly this "solution" made sense a long time ago (in WWW time).
Bravo. You're gettin' there Google. Bravo.
This should make content targeting much better , more work in the short term but should be able to bid closer to search cpc
And also much easier to get more accurate results for ROI on specific domains and a keyword, Great it is coming up now as just starting to plan for XMAS ordering and adwords campaigns and had decided against using content because of the noise ratio and found content targeting so much harder and longer to manage
PS I know it sounds early for thinking about XMAS but it does make or break e-com sites and maybe even more this year.
I'll happily pass along comments from this thread (whether positive or not-so-positive) to the right folks.
Very glad to see that it seems pretty much on the 'plus' side, so far. :)
<edit> Decided that I'd add that last line after all, heheh. ;) </edit>
[edited by: AdWordsAdvisor at 1:15 am (utc) on July 18, 2008]
>>Using the content network, you can now target specific keywords on specific sites.
Good timing for holiday shopping preparation. What does this mean for publishers? It sounds like a very positive thing.
(Guess I have to re-enable CPM)
The one downside is that if you want to run a combined keyword/placement campaign for a few sites AND exclude all other content sites, you need to set up a new campaign. By default, your ads will show on your keyword/placement targets, but also all other sites in the content network.
This is a setting that should be at the ad group level, not the campaign level. So now I'm going to need 3 campaigns for each vertical I promote: search network only campaign, content network only campaign, keyword/placement only-those-sites-and-no-others campaign.
For now, I'm bidding down the 'other' site portion at $.01 a click while keeping bids high on the placement portion, but I'm not sure how well that will work. Hopefully Google will change this setting to the ad group level or allow people to have more campaigns. What is the largest number of campaigns someone has?
|PS I know it sounds early for thinking about XMAS but it does make or break e-com sites and maybe even more this year. |
Are you kidding? I started working on my holiday campaigns last week.
|What is the largest number of campaigns someone has? |
25 is the default max; you can get more if you ask Google and can make a good case for it. I have some accounts running over 100 campaigns now.
This looks like a great move on both the advertising and publishing side. AWA - I think a webinar on this would be a good idea; it's been a while since I did much with site placement, and I could use a refresher, and I'm sure there are lots of people who never messed with it.
'What is the largest number of campaigns someone has? '
I have 8 campaigns with anywhere from 4-16 ad groups each, but I'm sure I could be more efficient.
netmeg, good to know you can go over 100. We aren't at 100 yet, but I can see that in the next six months now that the content network has gotten even more useful.
My average is 90 campaigns per account, but my accounts are not average accounts either...
PS: I also have about 100 Ad Groups per campaign...
Netmeg - Do you have over 100 ACTIVE campaigns?
I had inherited a new client who had over 250 campaigns of which only 100 were active, the rest were deleted.
The account did not permit me to create new ones and when I asked Google to increase the limit they confirmed that the max no. of active campaign is 100.
This was around 3 months ago - maybe the max limit has changed?
It would be great if you (or AWA) can confirm the limits.
|Netmeg - Do you have over 100 ACTIVE campaigns? |
I dunno; I'd have to do a count, which I will do next time I fire up the AdWords editor. I think so, but because my largest two accounts have a lot of seasonal ad campaigns, things are always being paused and resumed depending on where we are in the calendar.
The last time I asked for an extension I got a rather odd response - they told me they raised the limit, but wouldn't tell me how many. I asked again what the new limit was, and all they would tell me wsa that they were sure it would be enough, but couldn't tell me the exact number.
That was pretty odd. But I haven't bumped up against the limit yet, and I'm over 50 campaigns so far in that account.
It sounds like a lot, but when you *always* run separate campaigns for Content, it doesn't take long to run up.
|It sounds like a lot, but when you *always* run separate campaigns for Content, it doesn't take long to run up. |
That's why I asked. With this new setting, I'm now looking at 3 campaigns (2 content and 1 search) for each of our vertical markets.
|(Guess I have to re-enable CPM) |
I'm wondering about that too. I wish it were something those of us with content sites could turn on or off on our own without having to write to AdSense to change it.