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IP exclusion
prevent click fraud

 3:23 pm on Jul 16, 2008 (gmt 0)

Hi Everyone,

I am really new to Adwords, sorry if my question is too basic:
How can I check the IP of someone(might be my competitor) who repeadedly clicking my AD?

My AD didn't show on the content network, but I am afraid some competitor will click my AD again and again. In the past few minutes, I get a click every minute. It will be great if they are potential customers.

Thanks in advance.



PPC Consultant

 5:43 pm on Jul 17, 2008 (gmt 0)

a-in adwords, you can not exclude IPs.
b-You need a very good site analytics tool to determine if the same IP is clicking on your ads
c-competitors will ALWAYS click on each others ads to see what kind of a landing page they are dropping their traffic to. It is part of the game


 12:09 am on Jul 18, 2008 (gmt 0)

a-in adwords, you can not exclude IPs.

I'm thinking that may have been a typo, but one can actually exclude IPs.

More info may be found here:

* How do I exclude IP addresses from viewing my ad?

* What is IP address exclusion?



 1:03 am on Jul 18, 2008 (gmt 0)

Hi, PPC Consultant, thanks for your advice, I use Google Analytics, could you recommend any good analytics tool that I could use to detect IP addresses?


 1:04 am on Jul 18, 2008 (gmt 0)

ADWORDSADVISOR, Thanks for answering, My question is how to detect the IP that repeatedly clicking my ad, any idea?


 2:55 pm on Jul 18, 2008 (gmt 0)

You can't get that information from any Google resource (by design - it would be a privacy nightmare)

PPC Consultant

 4:24 pm on Jul 24, 2008 (gmt 0)

sorry -it is a typo - you can not exclude domains from displaying your ads, but you can exclude up to 20 IPs from seeing your ads..

I use web trends for tracking. I also have a full time analyst.. I do not know if there are any economical options for the small shops.


 4:36 pm on Jul 24, 2008 (gmt 0)

Depending on how much resource you have and how much traffic you get you could:

1) Look at server log files - these usually contain IP information and any available referrer information. That will often tell you a lot about whos clicking on your ads.

2) Put in a simple tracking script to pick up the IP address and dump it into a database table for all adwords clicks. That would help you look for patterns.

However click fraud is a dubious topic in itself - Google knocks out a lot of clicks by itself and won't charge you for them. There are suppliers out there that will tell you Google doesn't knock out enough, and have developed complex solutions to detect it.

Personally if you're seeing a good return on your ads, I wouldn't worry about it too much until you have got the rest of your campaign 100% brilliant.


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