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Report says Yahoo-Google deal could cause double digit cost increase

WebmasterWorld Senior Member marcia us a WebmasterWorld Top Contributor of All Time 10+ Year Member

Msg#: 3699142 posted 7:48 pm on Jul 15, 2008 (gmt 0)

Cnet story:

Yahoo-Google deal could raise ad costs by double digits [news.cnet.com]
A Yahoo-Google deal could drive up Yahoo keyword prices by an average of 22 percent if the Internet search pioneer seeks to gain as much profits as possible from that deal, according to the report.



5+ Year Member

Msg#: 3699142 posted 2:02 am on Jul 16, 2008 (gmt 0)

i wonder from whose pocket those extra 22% will come from... I hope deal breaks apart. i hate monopolies.

PPC Consultant

5+ Year Member

Msg#: 3699142 posted 5:03 pm on Jul 17, 2008 (gmt 0)

I have less than a 30% overlap in KWs that work in Adwords versus Yahoo Panama. Meaning, Yahoo user base and google user base (including their networks) are different. Showing G ands to Y users or vice versa will lower my ROI. I would be OK with this change ONLY IF GOOGLE STARTS SUPPORTING A DOMAIN EXCLUSION IN ADWORDS just like they offer for content...

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