homepage Welcome to WebmasterWorld Guest from 54.237.95.6
register, free tools, login, search, subscribe, help, library, announcements, recent posts, open posts,
Pubcon Platinum Sponsor
Home / Forums Index / Google / Google AdWords
Forum Library, Charter, Moderators: buckworks & eWhisper & skibum

Google AdWords Forum

    
Report says Yahoo-Google deal could cause double digit cost increase
Marcia




msg:3699144
 7:48 pm on Jul 15, 2008 (gmt 0)

Cnet story:

Yahoo-Google deal could raise ad costs by double digits [news.cnet.com]
A Yahoo-Google deal could drive up Yahoo keyword prices by an average of 22 percent if the Internet search pioneer seeks to gain as much profits as possible from that deal, according to the report.

 

chinara




msg:3699435
 2:02 am on Jul 16, 2008 (gmt 0)

i wonder from whose pocket those extra 22% will come from... I hope deal breaks apart. i hate monopolies.

PPC Consultant




msg:3700962
 5:03 pm on Jul 17, 2008 (gmt 0)

I have less than a 30% overlap in KWs that work in Adwords versus Yahoo Panama. Meaning, Yahoo user base and google user base (including their networks) are different. Showing G ands to Y users or vice versa will lower my ROI. I would be OK with this change ONLY IF GOOGLE STARTS SUPPORTING A DOMAIN EXCLUSION IN ADWORDS just like they offer for content...

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Google / Google AdWords
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About
© Webmaster World 1996-2014 all rights reserved