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98% of Account "Inactive"
QS Questions

 2:29 pm on Jul 9, 2008 (gmt 0)


Suddenly 98% of thousands of key phrases are inactive - where they want to whack the bid up to 10 bucks!

Many of these terms are good converters, many have good CTR, many of them exactly match phrases on the landing pages.

Virtually all of these AdGroups are about a week old today.

Anyone else seeing this?



 2:33 pm on Jul 9, 2008 (gmt 0)

yes, this called quality score updated. you got slapped! Your landing page quality is not up to google standard or you are in business that they don't like.


 2:50 pm on Jul 9, 2008 (gmt 0)

I understand the basics about QS...

High level question here - I need some specifics please.

Other than give it time and start doing some selective testing and modifications, what the HECK do I do?

How do I know this isn't some Google "flu" that will blow over in a few hours or days?

What would Netmeg do?


 3:02 pm on Jul 9, 2008 (gmt 0)

USD 10 bids are normally a deathknell for the domain. However some people have escaped this death.. Do a search on WW. There was a featured thread on this not so long ago..

I am sure netmeg will be here with her guidance soon..

Here is the thread..



 3:13 pm on Jul 9, 2008 (gmt 0)

They got me this morning on a bunch of domains..


 3:14 pm on Jul 9, 2008 (gmt 0)

The diagnostic tool is saying that keyword in not relevant but the Landing page is O.k. what about you?

I am not getting all USD 10 bids, only a few here or there..


 3:22 pm on Jul 9, 2008 (gmt 0)

Loading time - no problems found

Keyword relevance - no problems found

Landing page - This page isn't highly relevant.
Based on the relevance of the associated keyword and ad text, page content, and page functionality.

$10 bids on everything.. domain toasted ..


 3:24 pm on Jul 9, 2008 (gmt 0)

Yup if 'Landing page' is not relevant, then it is TOAST.. Burnt Black.


 3:28 pm on Jul 9, 2008 (gmt 0)

my stuff is landing page too, relevance on some


 3:43 pm on Jul 9, 2008 (gmt 0)

I found on a majority of my words that got wacked, when you look at the score and it tells you what page it's scoring, it's not the page that the ad is supposed to be going to. Well no wonder the page is not relevent Google, your not showing the page I told you to that was relevant.

Something it screwed up as the plex.


 3:45 pm on Jul 9, 2008 (gmt 0)

90% are inactive (a basic guess) with some at 10 bucks, some at 5.

so some keywords appear to be relevant - anyone else seeing this?

this is, of course pointing at a landing page that is about the same for all words etc...

so in that sense, it is "not" the landing page that is the problem in all cases.


 3:47 pm on Jul 9, 2008 (gmt 0)

USA campaign: min bid $1.00

Landing page - This page isn't highly relevant.
Based on the relevance of the associated keyword and ad text, page content, and page functionality.

UK campaign: min bid .05c everything is great.

Same landing page, same ad copy, same display url, same keyword (only 1 keyword in the campaign.) different tracking codes in destination urls.


 4:09 pm on Jul 9, 2008 (gmt 0)

Another thing I noticed is the words that had high CTR and were highly relevent are the ones that are no longer relevant. It's as if they have looked at the words that were performing really well and decided to make me pay a lot more to keep them that way while words that are not performing, were not affected.

Guess their trying to up their quarterly earnings when instead they need to pull thier PHD heads out of their as*e* and quite screwing the little guys.

[edited by: arizonadude at 4:21 pm (utc) on July 9, 2008]


 4:21 pm on Jul 9, 2008 (gmt 0)

If you're trying to buy traffic for less than 5 cents per click your time will always be short. You will get nuked for taking clicks away from the big boys no matter what your landing page looks like. Upping their quarterly earnings is exactly what this is about.


 5:17 pm on Jul 9, 2008 (gmt 0)

No it's not, they just tweaked the QS algorithm again. I still have lots of stuff running at .05 (although I did get slapped on some Yahoo minimum bids this morning, go figure)

What would netmeg do?

I'd take my most absolute gotta-have-em keywords, and split them out into new ad groups with that are very tightly focused to a theme. Even if it means creating 25 new ad groups with one keyword each.

Then I'd rewrite the **** out of my ads, making sure they were extremely in sync with both the keywords and the landing page. You don't want any keywords in the ad group that aren't somehow included in the ad and on the page.

Then I'd sit back for a week and see what happens.

Rinse. Repeat.

But that's just me.

Also - the way I understand it (but this has never been confirmed to me by Google) is that the amount of the minimum bid is at least in part determined by the *account* quality score. So if you're getting blasted with $10 minimums, then Google may not have a very warm and fuzzy feeling about your account and/or your business model. The lowest minimum bid for a POOR quality score is $.40, and that's for an account in pretty good standing.

Like I said, this was never confirmed to me, but I've had boatloads of conversations with other AdWords users, with both more and less experience than I have, and my own observations as well.


 5:46 pm on Jul 9, 2008 (gmt 0)

Unfortunately, I have many "Poor" Quality Scores at $.30 minimum bid


 6:00 pm on Jul 9, 2008 (gmt 0)

Well you might be able to rehabilitate those with a better ad, then.

If it makes any of you feel any better, I just checked my client accounts; the only two campaigns that got majorly slapped were ones Google optimized for us a few months ago. We were testing out the service they offered.



 6:08 pm on Jul 9, 2008 (gmt 0)

does anyone think it's worth asking for a manual review to the slapped campaigns before making large changes? or will Google be like "sorry the algo is "tweaked" and you're not worthy of a review"


 6:18 pm on Jul 9, 2008 (gmt 0)

Even if they agreed to do such a thing, the queue would probably be so long it would be weeks if not months before they got a good looksee at your account. You can always put in the request, but I wouldn't personally wait for that before I got to work. I couldn't afford to.


 7:00 pm on Jul 9, 2008 (gmt 0)

I've also had the same problem as of today. I had one ad group that has been running for a while, with .30p (UK) bids, but now the minimum bid has risen significantly to 2.50, and the QS for the keyword has changed to poor. Before it was at OK. The keyword is very relevant. It's a keyword that has become popular to mean something slightly different than it originally meant, and Google can't see that it's highly relevant in terms of the landing page and website it is used in (in it's new meaning).


 7:07 pm on Jul 9, 2008 (gmt 0)

can we start to flush out some common patterns on this one? or would we be chasing our tails?


 8:14 pm on Jul 9, 2008 (gmt 0)

yup, lets - or should we engage in this privately?

here's a few bits to add to the stew.

In discussions with the nice person at you-know-where, apparently JS type pop-up text on the page doesn't appear to count substantially in increasing the relevancy of the page. (hey, G uses it, why can't we?)

And as I learned from a fellow user, to get a spreadsheet-able report of what has been nixed and given low QS, use the AdWords editor (status field) as standard reports will not provide this information.

and not until tomorrow....

While this does not naturally download into an xls, it sure does nicely cut and paste into Excel.

[edited by: chewy at 8:38 pm (utc) on July 9, 2008]


 8:17 pm on Jul 9, 2008 (gmt 0)

Yea, I'm having major problems with AdWords Reports right now - just sent off a note to support. I can't seem to create a report to specify inactive keywords that encompasses only search network campaigns, nor is it saving my templates correctly. Most weird.

My content-only campaigns show as 'inactive' by default, because I don't specify a minimum CPC for those, I use content bidding. So the minimum CPC is all either zero or .01 (which is often well below the minimum bid, of course) I just want to filter those out, but apparently I can't.


 5:50 am on Jul 10, 2008 (gmt 0)

replying to my own last comment...

- after staying up after midnight to see "yesterday" in the AE stats so I could plan out my approach on which keywords of thousands need attention (or moreso, which don't), I see nothing useful in the status field whatsoever.


 7:22 am on Jul 10, 2008 (gmt 0)

Ok... So Yesterday I too got slapped, for 3 of my sites my ads min bid almost doubled making them not economical to use, they did have a quality score of "great" before being dumped to poor.

When checking the keyword analysis my Keyword Relevance and Page load time had "no problems found", but landing page gets a "This page is not highly relevant."

Forgive me for disagreeing with google on this but they are Relevent! -
I've got some good content on a technical subject.

BUT... I have got a 3 adsense blocks on them, so is this a punishment for that? Making Money?

Would taking the adsense ads down to 1 unit help my rating?


 2:14 pm on Jul 10, 2008 (gmt 0)

so is this a punishment for that? Making Money?

Not punishment at all! Google just wants more of your money so they can report a good quarter and keep shareholders happy.


 2:22 pm on Jul 10, 2008 (gmt 0)

BUT... I have got a 3 adsense blocks on them, so is this a punishment for that? Making Money?

No, but what's the ratio of ads to content on your page?

I have used AdWords to drive traffic to pages with AdSense on them, but never had more than one ad block and one link unit on the page, and the content was a MUCH larger percentage of the page than the ads were. On the pages where I have more ads running (either AdSense or affiliates) I don't tend to use AdWords for those.

Part of the problem here is Google's terminology. When they say "this page is not highly relevant" they are not telling you relevant to what, so most people of course take it personally. I don't believe they are trying to tell you that the page is not relevant to the search, and that's how a lot of people take it. I think they are trying to say that the page needs to be relevant to the keywords in the ad group, and the text in the ad. It's a nitpick, but it's an important one.


 2:52 pm on Jul 10, 2008 (gmt 0)

"this page is not highly relevant"

As Netmeg says..

Also means the page is not O.K. to be advertised on adWords ( as per latest QS update)

An anti MFA, anti Get rich , anti affiliate ( with no value add) , measure.

IMO , that is.

I think these latest QS updates also reflect the current Thinking at Gplex about the nature of various sites advertising. I always take these QS updates as an insight into google policies and how they are implementing them.

(I am happy to say, most of my keywords are o.k. currently.. Sites are also o.k.)


 3:03 pm on Jul 10, 2008 (gmt 0)

I've not seen this one before.

Many words now showing this message for me:

"The keyword phrase doesn't currently trigger any of your ads.

There are several possible reasons your ad isn't showing for this keyword, including:

* You just added the keyword to your campaign. You may experience a short wait as your keyword goes through the review process.
* Our system is experiencing a delay."


 4:17 pm on Jul 10, 2008 (gmt 0)

I've paused all my adwords campaigns, I'm starting to get paranoid!

Today I'm looking at my site's thinking... are they #*$!? ? lol

I'm trying to write more quality content to fill out the pages more, and restart next week with just 1 ad per page and see how it goes.

Its freaking me out, I'm starting to think if adwords think's my sites not relevant... I'll soon be getting the "Your business model doesn't fit" email from adsense!

That would be a kick to the nuts!

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