|Bidding 24x7, what does this mean?|
I was talking to a SEO firm about PPC
Recently I was talking to a SEO firm about PPC, they said we are 24x7 on the keywords, we keep bidding for it. 5 days a week our team members bid and the other 2 days the application (inhouse) bid for the best price.
(I donot think adwords is that complex, keep a check on ROI and keep increasing it.)
Does this mean, reducing or increasing the bids to keep yourself at #2 or #3? Any view on this?
mmm... must be automated software managed which moniotors and manages position. Is this really necessary? Google has their own version.
They said that they have invested $10M on it. I wonder what exactly might be the purpose behind it. Does anyone has an experience with automating adwords biddings?
There are several software solutions which accomplish this task. They range from enterprise-level solutions (Omniture, Atlas, Marin, etc.) down to >$100 solutions. Some agencies (SEM/SEO/PPC) have invested in (developed) their own as they may have more specific needs in reporting, bidding strategies, etc. than are offered in the boxed-solutions.
Interesting though... Why pay people to do it 5 days of the week, if it works perfectly fine on the weekends?
Don't get caught up too much in what technology someone is using, its more about what they do with that technology to reach your goals. Someone using Excel, might be a better optimizer than an automated solution...
|Someone using Excel, might be a better optimizer than an automated solution... |
I agree, but still I was curious on how these automated apps work. I will explore more.
They work great if you have a lot of KWs. I do not calculate any bids by hand unless I am QA'ing the our software and want to make sure they are accurate.
There are algos that will let you bid by week of the month, day of the week, hour of the day. But this makes sense only if the KW is extremely competitive and lucrative (insurance, mortgage, etc) where your ave bid is above $5..