Starting today, this load time factor will be incorporated into your keywords' Quality Scores. Keywords with landing pages that load slowly may get lower Quality Scores (and thus higher minimum bids). Conversely, keywords with landing pages that load very quickly may get higher Quality Scores and lower minimum bids.
To learn more about load time and landing page quality, please see this article [adwords.google.com] in the AdWords Help Center.
Is anyone seeing any significant effects from this change?
Msg#: 3678196 posted 5:20 pm on Aug 2, 2008 (gmt 0)
I don't see any difference, but my stuff's all rated as faster than average site. Perhaps there's enough depth of competition here that the only differences to be seen, are when you're the one with a slow server or pipe...
Msg#: 3678196 posted 5:23 pm on Aug 4, 2008 (gmt 0)
I'm not seeing any difference here, either. Out load times are mediocre at best (superfast blade array server, plenty o' pipeline...and a ridiculously graphic-heavy homepage... *sigh*). I was worried about this, but our SERPs are actually improving lately (for different reasons, of course).