Msg#: 3667491 posted 11:27 am on Jun 5, 2008 (gmt 0)
I'm using location targeting as an option for one of my campaigns (targeting only 1 state). But I'm getting a large no of clicks(about 50%) from other places(states). Had a chat with Google representative about this issue.I was informed that it might be due to query parsing in case of the search campaign. For instance if I'm promoting resorts in state x and a person from y state searches for "resorts in x", he may see my ad!WHY?HOW? What is the whole point of specific targeting then?
Can some one provide a better explanation for this?
[edited by: SEMblahblah at 11:30 am (utc) on June 5, 2008]
Msg#: 3667491 posted 7:22 am on Jun 6, 2008 (gmt 0)
T_media..Thanks! I understand that and I totally agree that more often than not, it might add to my business/sales but I believe I won't get the same conversion rates from those places as I would from the one I'm targeting.
Secondly and more importantly, query parsing can occur only in case of a search campaign. But as I now notice, my ads are being shown in locations (other than targeted) in case of my content campaign.
Msg#: 3667491 posted 9:17 pm on Jun 6, 2008 (gmt 0)
Hey SEMblahblah (love the name)
I guess this parsing only works where the "x" is a city name or state name, and does not work with state abbreviations. If you want to stop this from happening you could make every major city and the state name a negative keyword & then see how this works in other states by using the ad preview tool https://adwords.google.com/select/AdTargetingPreviewTool
Then you could test and see if it is more profitable to attempt to ban this outside traffic, though it will probably also limit your in-state exposure as well. Just a though.
Msg#: 3667491 posted 12:15 am on Jun 10, 2008 (gmt 0)
Hey SEMblahblah, As far as I can tell, it won't hinder this entirely because of the main target. Though who knows due to the content of the sites on which your ads will show. While I will never argue that SEM is akin to rocket science, it can be difficult gaining full disclosure as one comes up against new obstacles/situations. More on this later - I've recently entered a similar market space & we are not sure how we are going to handle this moving forward. n.