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Google AdWords Features I'd Like to See, #11
Continued. Share ideas for making your life easier
netmeg




msg:3666099
 8:54 pm on Jun 3, 2008 (gmt 0)

(PS. Do we need a new thread soon? This one is getting rather large)

I tend to agree, but have always highly valued the grass-roots nature of these threads - i.e. that they have been started by members other than myself. I really like what that says.

(Cough) So if there are any volunteers out there... ;)

AWA

Ok, I'll jump in.

Maybe it's me, but it seems like I'm getting more and more of these boxes popping up warning about secure and non-secure items, particularly in the Campaign Settings area. I can't edit a lot of those things in the Editor, so it's *really* annoying to have to keep clicking out of that box. Google, UR DOIN IT WRONG.

Also, while I was going through yet again unchecking boxes for Automatic Match (hint hint) I seem to get tons and tons of pink boxes saying my changes had not taken effect. Seemed to happen more the faster I got in doing these edits.

More of these campaign level options NEED to be available in the next version of the AdWords Editor. *please*.

 

AdWordsAdvisor




msg:3822307
 10:28 pm on Jan 8, 2009 (gmt 0)

Thanks to everyone for the posts since mid-December (!) and I hope the new year is treating you well - now that we are eight days into it. :)

I'm just now getting these posts into the Advertiser Feedback Report that'll go out in about six or seven hours.

Still plenty of time for additional feedback - so feel free.

Thanks!

AWA

moderngamer




msg:3822511
 5:11 am on Jan 9, 2009 (gmt 0)

Impression Share reporting for the ad group level

AdWordsAdvisor




msg:3827498
 11:45 pm on Jan 15, 2009 (gmt 0)

I have just copy/pasted your post into the Advertiser Feedback Report, moderngamer - thanks!

Still about five hours until the report is sent to a lot of interested folks here at Google, so late-breaking additions to this thread are most welcome from any and all. There is lots of space left in the report, given that moderngamer's suggest was particularly brief!

Thanks - and best to you all.

AWA

eWhisper




msg:3827728
 10:23 am on Jan 16, 2009 (gmt 0)

Bring back preferred cost bidding.

It was the best way to control costs when there was a huge gap between Max CPC and Actual CPC. Having to bid $8 to pay $2.25, and then $10 to pay $2.50 is too large of a risk threshold.

Dlocks




msg:3828898
 2:49 pm on Jan 18, 2009 (gmt 0)

1. Option to move adgroup X from campaign one to campaign two. Including history of data.

At this moment ad group's performance statistics, such as impressions, conversions and clicks, are not transferred to the new location.

2. Option to change the landing URL without loosing all the data such as impressions, conversions and clicks.

Sometimes I need to add (or change) an extra paramater to the landing URL while the landingpage, text in the ad and display URL remains the same. At this moment Adwords will see this as an complete new ad.

[edited by: Dlocks at 3:05 pm (utc) on Jan. 18, 2009]

Dlocks




msg:3830158
 9:19 am on Jan 20, 2009 (gmt 0)

Separate bidding option for Google Search Partners.

Traffic from Google search partners converts less then traffic from Google Search. When traffic converts less you would like to make lower bids. (same as with the content network where you can make a separate bid)

[edited by: Dlocks at 9:20 am (utc) on Jan. 20, 2009]

AdWordsAdvisor




msg:3830915
 1:55 am on Jan 21, 2009 (gmt 0)

I'm making a very early start in compiling this week's Advertiser Feedback Report. And, no, it's not a New Years Resolution - it's just a best practice that I'm going to shoot for. :)

Anyway, the latest posts are now included and there is plenty of time (and room in the report) for additional feeback - before it goes out on Thursday evening.

Thanks in advance!

AWA

PCInk




msg:3832124
 10:39 am on Jan 22, 2009 (gmt 0)

Hope this isn't too late!

A feature I would like to see is the option to change currency. It would obviously need to update all your bids.

At the moment, I am being penalised for being an early customer as credit card companies tend to charge a fee for currency conversion. It also means what I pay actually varies according to conversion rates at the time the card is charged.

I could set up a UK Pounds account but I would lose all my keyword and advert history which again would be unfair especially as I had to put all my keywords and adverts in again when you went over to PPC.

AdWordsAdvisor




msg:3832333
 4:26 pm on Jan 22, 2009 (gmt 0)

Hope this isn't too late!

Not too late at all PCInk - the report goes out in about, oh, 13 hours or so. Thanks for the post. :)

I usually don't comment or editorialize on ideas in this thread, but I do have a follow up question for you - to help me to present the idea more accurately.

So. Would this feature still be useful to you if it applied only from the moment you changed the setting, forward?

Or would you need for it to also change everything back to the beginning of the account history, including billing history, past invoices, etc - taking into account currency conversion rates, etc.?

I think you can see where I am going with this - it is not nearly as straightforward as one might imagine at first. But, I'm really curious: In your opinion, would it be enough to apply only from the moment the the change was implemented in all servers worldwide, onwards - changing nothing that had already occurred?

AWA

AdWordsAdvisor




msg:3832714
 1:15 am on Jan 23, 2009 (gmt 0)

OK - we are getting down to the wire. The report goes out in about 4 hours, and I am more than happy to include any other feedback posted here before then. A good chance to be heard by a lot of folks internally, here at Google.

PCInk - I'll include your idea, verbatim, whether you post again or not before the report goes out. Still, I am curious about your opinion on my question just above.

Thanks in advance!

AWA

Prasoon2096




msg:3832877
 7:33 am on Jan 23, 2009 (gmt 0)

Adwords Feature i'd like to see - One day i was overlooking the search, search partner & content split at my campaign Summary Page i saw few of my campaigns eating cost. the search partner were the culprits, but when i further moved in to Adgroup level, search partner of few Adgroups were eating Cost whereas few were doing really well.

Now the catch is i can see that search partner of my Few adgroup are eating cost but i can disable search partners only at campaign level not at adgroup level.

So I think this feature could be handy.

Thanks

PCInk




msg:3833059
 1:34 pm on Jan 23, 2009 (gmt 0)

Hello, thanks for the reply.

I see what you mean about the billing history. However you see fit or easiest for the programmers I guess. Personally, I would even sacrifice access to older billing information as long as you made this clear before I changed currency. Then, I could print anything I need in $ and then swap my account to .

My main concern was that keeping the click-through history, quality-scores and of course the whole advert campaigns in tact.

Dlocks




msg:3833107
 2:29 pm on Jan 23, 2009 (gmt 0)

Now the catch is i can see that search partner of my Few adgroup are eating cost but i can disable search partners only at campaign level not at adgroup level.
I have the same problem. Unfortunatly the only option is to disable Search Partners for the whole campaign.

One other option would be making a new campaign and move the ad groups with good Search Partners results into that ad group. However, then you will loose the performance statistics, such as impressions, conversions and clicks so that is not a good solution.

In order to use Search Partners efficiently we need:
- Option to disable Search Partners on an ad group level.
- And/or separate bidding option for Google Search Partners on an ad group level.
- And/or option to move adgroup X from campaign one to campaign two. Including performance statistics.

JoeT321




msg:3833251
 5:13 pm on Jan 23, 2009 (gmt 0)

Would really like to see "Avg. Position" for each ad on the Ad Variations tab.

cline




msg:3834068
 2:11 am on Jan 25, 2009 (gmt 0)

On Conversion Optimizer, allow separate CPA targets for search and content networks. For some programs advertisers are willing to pay more for a content network conversion than a search conversion because they get a secondary branding benefit in addition to the direct benefit of the conversions.

smallcompany




msg:3834090
 4:33 am on Jan 25, 2009 (gmt 0)

Would really like to see "Avg. Position" for each ad on the Ad Variations tab.

I have been putting this onto my "refresh" lists for some time. I would also add the average cost per click for ads, too.

With Avg. Position and Avg. CPC data for ads, AdWords would be much better as it would allow us to focus onto combined "keyword+ad" performance, rather than somewhat distracting separated view onto both.

Since the tremendous weight has been put onto ads themselves, these two parameters have become a must.

JoeT321




msg:3834174
 11:08 am on Jan 25, 2009 (gmt 0)

Yea it really sucks having to run a report just to see the Avg. Position and CPC. Would be much easier to see it right on the Ad Variations tab.

Essex_boy




msg:3834317
 8:13 pm on Jan 25, 2009 (gmt 0)

How about being able to have your adsense earnings posted to your adwords account ?

netmeg




msg:3837538
 5:22 pm on Jan 29, 2009 (gmt 0)

How about being able to have your adsense earnings posted to your adwords account ?

Are you talking about using AdSense income to pay for AdWords (which has been requested before) or something else?

I have a suggestion which I also made to AdWordsProSarah on twitter - and it's good not just for AdWords but for all Google entities that offer webinars - when the confirmation and reminder notices are mailed out, why not include a button that would add the event to the users' Google Calendar? If I can code one on my events site, you guys should be able to figure out how to drop it in an email (ork ork)

AdWordsAdvisor




msg:3837717
 8:11 pm on Jan 29, 2009 (gmt 0)

I've got all the latest posts in this week's Advertiser Feedback Report. Quite a number this week,for which I thank you!

Still plenty of time for more - about nine hours to be more precise. I'd be pleased to add any late breaking additions to the report, and I will check back at least once before sending.

I have a suggestion which I also made to AdWordsProSarah...

Hey, I know Sarah! She's awesome. :)

AWA

koncept




msg:3837840
 11:28 pm on Jan 29, 2009 (gmt 0)

I have specified 2 different actions using conversion tracking code. However, I cannot see which keywords are causing each of the different actions. Seems like conversion tracking is only useful for one action alone, unless additional colums for each action are added.

AdWordsAdvisor




msg:3837996
 4:30 am on Jan 30, 2009 (gmt 0)

Got it koncept - thanks. ;)

AWA

peer_esv




msg:3842586
 11:49 pm on Feb 4, 2009 (gmt 0)

Given that Google is testing a new AJAX based interface that will remove all visibility to the actual query searched, would it be possible to have a new ValueTrack tag in addition to the existing tag {keyword}?
The new tag should inject the searched query into the URL so that we could build Adwords URLs like this: ?kwd={keyword}&rawquery={query}

This {query} tag would be equivalent to the MSN tag {QueryString} and the Yahoo tag {YSMRAW}.

I know we can pull the raw queries from an adwords report, but this data set is not complete and it makes it hard for us to relate it to conversion data.

AdWordsAdvisor




msg:3842675
 3:02 am on Feb 5, 2009 (gmt 0)

Thanks peer_esv - now included.

There are roughly 26 hours until the Advertiser Feedback Report goes out - and I will happily include any ideas posted here before then. :)

AWA

briggidere




msg:3842691
 3:23 am on Feb 5, 2009 (gmt 0)

Hi AWA,

More control over time/budget settings.

We have a client who targets various different countries with his account. We would like to be able to set each campaign it's own time zone so we can accurately set times for the budget without having to create 2 campaigns, work out the time differences and use the ad scheduler to set it up.

We have another situation where clients want to spend x on Mon & Tues, Y on wed-Fri & Z on weekends.
We have to create additional campaigns to handle the clients daily budget requests. Why not let us set daily budgets for each day of the week? It is more work for us and also has a negative effect on the campaigns as they are taking longer to build up historical data individually.

I did have more for you, but I've completely forgotten what they were now. I'll come back later when I remember what they were.

Cheers

AdWordsAdvisor




msg:3843435
 2:31 am on Feb 6, 2009 (gmt 0)

Thanks briggidere, got it!

I did have more for you, but I've completely forgotten what they were now. I'll come back later when I remember what they were.

I sure know how that works!

I'll check back at least one more time just before I send the report (another 3 to 4 hours, I'd estimate) to see if any of them suddenly came to the surface.

And, as my Southern friend (the one with multiple Masters Degrees) used to say, "the resta all y'all" are welcome to post the features you'd like to see, too, of course. :)

Thanks in advance.

AWA

briggidere




msg:3843507
 5:12 am on Feb 6, 2009 (gmt 0)

I just remembered one of them AWA...

It would be really nice if you could expand the reports suite to let MCC managers send customised account reports to clients, similar to the sort of monthly reports agencies send to their clients, in PDF format.

Maybe let us include company logo etc on them. Still have the Google branding there, of course.

A few different design templates and give us the ability to choose things like, top keywords (clicks, impressions, conversions etc), top ads, etc.

It would also be really nice if it could automatically compare this to a previous date range and display the differences between them.

I know it's a really big ask, but it'd be very helpful.

Cheers buddy

AdWordsAdvisor




msg:3843521
 5:59 am on Feb 6, 2009 (gmt 0)

I just remembered one of them AWA...

Excellent! Thanks briggidere. :)

I am actually running behind, and likely to be here another half hour at least. So if another one occurs to you...

Thanks again,

AWA

AdWordsAdvisor




msg:3848363
 11:09 pm on Feb 12, 2009 (gmt 0)

New week, same message. :)

The Advertiser Feedback Report goes out in about six hours, and ideas/feature requests/etc. are most welcome from one and all.

I'll check back at least once before the report goes out.

Thanks in advance,

AWA

buckworks




msg:3848413
 12:22 am on Feb 13, 2009 (gmt 0)

Request: Show conversions on the Watch List on the Account Snapshot page.

AdWordsAdvisor




msg:3848455
 2:26 am on Feb 13, 2009 (gmt 0)

Got it, buckworks - thanks!

I'll check back again in another 2 to 3 hours. ;)

AWA

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