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Google AdWords Features I'd Like to See, #11
Continued. Share ideas for making your life easier
netmeg




msg:3666099
 8:54 pm on Jun 3, 2008 (gmt 0)

(PS. Do we need a new thread soon? This one is getting rather large)

I tend to agree, but have always highly valued the grass-roots nature of these threads - i.e. that they have been started by members other than myself. I really like what that says.

(Cough) So if there are any volunteers out there... ;)

AWA

Ok, I'll jump in.

Maybe it's me, but it seems like I'm getting more and more of these boxes popping up warning about secure and non-secure items, particularly in the Campaign Settings area. I can't edit a lot of those things in the Editor, so it's *really* annoying to have to keep clicking out of that box. Google, UR DOIN IT WRONG.

Also, while I was going through yet again unchecking boxes for Automatic Match (hint hint) I seem to get tons and tons of pink boxes saying my changes had not taken effect. Seemed to happen more the faster I got in doing these edits.

More of these campaign level options NEED to be available in the next version of the AdWords Editor. *please*.

 

natim




msg:3786273
 12:23 pm on Nov 14, 2008 (gmt 0)

AWA- we do business nationally but our clients are increasingly asking for more specific target, locally. Since our clients typically look for customers within an hours drive, in most areas that's about 50 miles. In the last 3 to 4 months a majority have narrowed their market causing huge problems for us. They won't take customers within the metro areas as some of them as quite large. We have for months now done each campaign at city combined with some metros where possible but we end up eating anything that falls beyond their requirements do to targeting limitations. Both editor and the api allow for maximum of 300 targets, we would like to see that increased to 1000. It's not manageable to do a campaign for each client as we have multiples in the same general region so national campaign targeting is what works best for us but we need to have the number of targets increased quite a bit.

If you use a metro area and then exclude certain cities within it, editor will not allow you to copy from account to account which we need. Although most of our clients are in same field, we do manage 10 different large accounts all within the same topic as we have become identified as the so called experts in our niche.

My Christmas wish list early:
Increased targets to 1000
Ability to copy targeting from campaign to campaign and from account to account regardless of the combined targeting like: state, metro, city and excluded cities. If you have them all which we do in a single account/campaign we would like to be able to copy within editor.

Thanks Santa, I mean AWA

netmeg




msg:3786336
 3:27 pm on Nov 14, 2008 (gmt 0)

Logging in to my MCC today and going directly to the Contact Us link in the upper right corner, after clicking on the link, my IE7 displays a stripe that says "To help protect your security, Internet Explorer has blocked this website from displaying content with security certificate errors. Click here for options" And even if I tell it to allow the options, it gives the same stripe again.

I do *not* get this anywhere else I go, such as to an account, campaign, ad group or anywhere else. Just on the Contact Us page.

And it doesn't happen in my normal AdWords account in FF; I haven't logged in to my MCC with FF yet as I generally keep my client google stuff in IE and my personal google stuff in FF so I don't have to keep logging in and out so much.

cline




msg:3786366
 4:14 pm on Nov 14, 2008 (gmt 0)

For adgroups that run both search and content network, allow text ads to be specified as search or content targeting only. Ad copy that works well in search can be subobtimal for content and vice versa. This feature would increase content network CTRs and would allow advertisers to avoid having to create special content-network-only campaigns needed to maximize their content network performance.

netmeg




msg:3789148
 9:35 pm on Nov 18, 2008 (gmt 0)

Need to be able to apply negatives (sites and keywords) on an account level.

Also need to be able to use the Site and Category Exclusion Tool on an account level. (Even better, add it to the AdWords Editor somehow) When I have 70 or 80 campaigns, it's easier to turn them all off and cherry pick ones I want to turn back on than to have to go through THREE SCREENS times 70 or 80 campaigns. Not an efficient use of my time. FAIL.

netmeg




msg:3790519
 3:24 pm on Nov 20, 2008 (gmt 0)

Copied from another item regarding account breakins:

I don't know how these come about, but they really need to be addressed - I can just imagine how much time they are spending chasing down fraud like this (and we only see a fraction of these reports here, I'm sure)

I keep saying - there should be some flags that we can set so that we're notified in case of unusual activity in an account. I might want to be notified if my budget suddenly increases over some amount I specify. I might want to be notified if someone accesses the account at some unusual time of day. I might want to be notified if new campaigns are created. I might even want to be notified if someone logs in from IP numbers other than what I specify. Heck, I don't even mind if you notify me by text message to my cell phone - I already have notifications set up in case any of our servers or connections go down.

And these flags that I set - they should be verified by PIN number, like they verify AdSense accounts or Google Local Business listings, so the miscreants can't just break in and change them.

In my book, it'd be worth it.

netmeg




msg:3790527
 3:31 pm on Nov 20, 2008 (gmt 0)

This is Thursday, so I'll load up on suggestions.

I would like (in a perfect world, ork ork) some upgrades to the Comments in the AdWords Editor.

I would like it if the comments could be denoted with the date/time/author.

I would really really like it if we could export the comments as a separate file that could be imported into another user's AdWords Editor - WITHOUT overriding his own comments. Sort of like the way Google Calendar works, with the ability to import different events lists.

If I'm working on an account that a client or a partner is also working on, I would love to be able to send him my comments on what and how and why I did what I did, and also get his comments back.

I'll try to get back with more.

AdWordsAdvisor




msg:3791099
 3:57 am on Nov 21, 2008 (gmt 0)

Thanks to you all for your feedback/suggestions/comments this week. That's quite a crop. A special nod to netmeg for major feature requestosity!

Everything is now copy/pasted, verbatim, in the Advertiser Feedback Report, which goes out in an hour or two. I'll check back one more time before I actually send it. Late-breaking comments welcome.

I have to say, the WebmasterWorld section is nicely filled out this week - between this thread and a number of others.

Thanks!

AWA

netmeg




msg:3791382
 2:39 pm on Nov 21, 2008 (gmt 0)

No problem - here's another one.

How many GAP exams do I have to pass in order to bypass the front line email support people? It's *so* tiresome to have to ask everything at least twice, and get back the standard rote "this is how site placement on the Content Network works and these are things that might affect your bids" when I ask a specific question about a specific issue. I know all that stuff, and it just adds hours to a day to the process.

AdWordsAdvisor




msg:3800462
 2:16 am on Dec 5, 2008 (gmt 0)

I like that last comment a lot, netmeg. It's classic netmeg, in my opinion: right on point, and rather direct. Perfect.

Got any others?

This week's Advertiser Feedback Report goes out in about three of four hours of the time I posted this. I'll come back and check this thread for additional posts before I hit the 'Send' button.

Just to be clear, feedback/feature requests/etc are welcome from anyone - not just netmeg. ;)

Many thanks, as always.

AWA

netmeg




msg:3800478
 2:50 am on Dec 5, 2008 (gmt 0)

(you should have seen the way I *wanted* to word it... ork ork)

AdWordsAdvisor




msg:3800489
 3:12 am on Dec 5, 2008 (gmt 0)

(you should have seen the way I *wanted* to word it... ork ork)

I can only imagine. :)

AWA

smallcompany




msg:3800572
 6:10 am on Dec 5, 2008 (gmt 0)

For long wanted negatives on an account level:

You could make it in the way where we add keywords on account level and nullify them on campaign level, if needed.

This would assume that on the account level we could only add negative keywords, while on the campaign level, we could add negatives, and suppress those coming from account level.

More or less, this would be like what we have in MS Windows domains, where certain security attributes take precedence over each other. Something like active directory but not to its full degree.

+, -, ++, +- concept, or parent/child, whatever you like and whatever wold fit better. We have a lot of that in programming and IT world in general.

In addition, still about negatives, when we use the keyword tool within our accounts, show us how suggested keywords are affected by negatives (from any level, once you implement the account negatives). That could be another check box, just like we have "don't show existing keywords" now.
Even more, you could show an icon besides each keyword in an ad group which would indicate that a keyword is being affected by negative and therefore it is inactive. Or, you could "sink" them to the bottom like you do with paused keywords now, and simply put "negative" in status cell.
I had cases where keywords would not trigger ads because of negative that should not be applied on campaign level. If I have 20 campaigns, and 50 ad groups in each, plus who knows how many keywords in each ad group, it takes a while until I figure why some ad group, or some keyword(s) are not triggering ads.

See how much we can talk about negatives? They're important tool so we need the control over them to be as granular as it can be.

moderngamer




msg:3801722
 9:05 pm on Dec 6, 2008 (gmt 0)

Impression Share Report For AdGroups Please!

RhinoFish




msg:3803798
 10:21 pm on Dec 9, 2008 (gmt 0)

Under the "Ad Variations" tab, it's easy to roll over text ads and see the destination URL. Can you make it as easy to "see" the destination URLs for the other ad types, especially banners and click to play videos.

Otherwise, I have to open each banner / ctp video in it's popup window, then right click and copy shortcut, then paste into a text file to "see" it (because you even have the status bar turned off in the popup window.

As it is now, the URL I can "see" for banners and ctp video ads is the adwords system "url" pointing to the popup window, not the ad's destination URL.

Makes it a big pain to double check entered ad URLs.

RhinoFish




msg:3804364
 4:15 pm on Dec 10, 2008 (gmt 0)

When I set an end date for a campaign, and it's coming up, it posts an alert in both the account and my MCC. But... the alert doesn't point to the particular campaign - so I have to look through all of the campaigns to find it myself. And the alert doesn't have any other details like the date.

An alert that says "you have a campaign ending" isn't an alert, it's a goose chase bait.

How about an alert like...
your "Local Widgets" campaign is set to end on 12/12/2008
that links to that campaign, not just the account's list of all campaigns.

AdWordsAdvisor




msg:3804802
 1:44 am on Dec 11, 2008 (gmt 0)

Many thanks for the latest posts, all of which have just now been copy/pasted into this week's Advertiser Feedback Report.

Still plenty of time for more. The report goes out in about (short pause to count on fingers...) 28 hours from the time I posted this.

Thanks in advance. ;)

By the way, this may be a good place to mention in advance that I'll be away from AdWords - and this excellent forum - starting Monday, December 22nd and returning Monday, January 5th.

AWA

<edit> Added the 'away from AdWords' info, which was part of another post, but which also seems to belong here. </edit>

[edited by: AdWordsAdvisor at 2:02 am (utc) on Dec. 11, 2008]

netmeg




msg:3805263
 4:41 pm on Dec 11, 2008 (gmt 0)

There are so many things that I still can't change in a bulk fashion or in the AdWords Editor that are *really* a pain to deal with one at a time in accounts with many many campaigns (and I have quite a few of these now). Under Campaign Settings we have:
  • ad delivery
  • bidding strategy
  • position preferences
  • device platform
  • automatic matching
  • ad scheduling
  • ad serving

And under Tools:

  • site and category exclusion
  • IP exclusion

I sure hope some of these are heading towards being available in the AdWords Editor, or at least add an option to apply to all campaigns in an account. It would actually be faster to bulk apply them to 80 campaigns and then go back and remove from 10 than it would be to set 70 campaigns one by one. Help me make better use of my time!

netmeg




msg:3805542
 9:44 pm on Dec 11, 2008 (gmt 0)

Also, unless I'm missing it somewhere, when you're using the Change History tool, there's no way to filter it for which campaign and/or ad group. If I only want to find out the changes for ONE campaign on an account that several people have access to, I have to scroll back through a lot to find it. Would be really nice to be able to say only show me the changes for THIS campaign.

AdWordsAdvisor




msg:3805670
 12:05 am on Dec 12, 2008 (gmt 0)

Thanks netmeg. Got em.

I'll check back at least a couple of times before the report goes out (which will be in about 5 to 6 hours) to see if anything else has been added.

Thanks to everyone for keeping this thread (and it's ten predecessors) alive all these years.

AWA

smallcompany




msg:3807086
 7:17 am on Dec 14, 2008 (gmt 0)

Trademarks.

Let us see what has been applied to our accounts, and when. Lately, we had cases where TM ban has been applied throughout all AdWords accounts without TM owner’s request. That’s what they said.
I also saw many of my very old ads (2 or 3 years under pause now) disapproved which has told me that something was going on.

We, as account “owners”, should be able to see what we have applied to them (accounts), in regards of trademarks.

Even better, there should be a system that would allow the owner to approve other accounts online. This “fax, mail, email” thing is so prehistoric. Somebody has to sit there and read all that stuff!
You could create TM maintenance application which would save time and money on the long run. Let TM owners log into those TM accounts, and let them manage their own TM.

netmeg




msg:3810571
 5:41 pm on Dec 18, 2008 (gmt 0)

Another version of the AdWords Editor that maybe wasn't quite 'cooked' yet. Not to say I don't appreciate having it, but maybe it should go into beta first or something, to find out these issues *before* release.

The automated backup and update is a good idea (when it's working properly) - I'd like to see it expanded in the future to work for those of us with MCCs and multiple accounts. Right now, I do a manual backup of each and every account before attempting any upgrade. It's pretty time consuming.

AdWordsAdvisor




msg:3810767
 11:15 pm on Dec 18, 2008 (gmt 0)

Thanks smallcompany and netmeg. Your two posts have now been copy/pasted, verbatim, in this week's Advertiser Feedback Report, and there is plenty of room for more.

Yes, my apology regarding that AE 7.0 issue, netmeg.

The report will go out to a great many folks at Google in about six hours from the time I post this. (Maybe even five if I am both fast and fortunate.)

As an aside, I wanted to say once again that I'll be away from AdWords - and this excellent forum - starting Monday, December 22nd and returning Monday, January 5th. During that time the Advertiser Feedback Report will also be on vacation.

It'll next be sent on Thursday January 8th - and any feedback included in this thread during my absence will be happily included in that edition.

Thanks again!

AWA

netmeg




msg:3810991
 4:49 am on Dec 19, 2008 (gmt 0)

I'm still struggling getting my accounts into 7.0 correctly. I think I need to start all over. When I import the ones I've backed up, I have a bunch of 'new' stuff that doesn't match the download, even though I downloaded it before I backed it up. It's confusing (times ten accounts so far)

There *must* be a better way.

At any rate, have a good holiday. Hopefully I'll have this straightened out by the time you get back (ork ork)

RhinoFish




msg:3812812
 4:04 pm on Dec 22, 2008 (gmt 0)

Automatically ad the advertised domain to the content network block list so your own content network PPC ads don't show up on the site you're advertising for (an ad on your own site, leading to your own site if clicked, isn't a good use of one's PPC money nor is it a good consumer experience).

See here for more:
[webmasterworld.com...]

[edited by: RhinoFish at 4:04 pm (utc) on Dec. 22, 2008]

RhinoFish




msg:3812819
 4:07 pm on Dec 22, 2008 (gmt 0)

In dayparting, it's easy to turn things off during weekends, but non recurring days, like holiday dates, have to be manually turned on and off. Add holiday dates to dayparting, or add the functionailty to the campaign end dates feature, to make skipping certain days something that can be setup in advance to automatically happen, turning things off at a set date/time and then back on later.

RhinoFish




msg:3812831
 4:14 pm on Dec 22, 2008 (gmt 0)

I posted this feedback earlier, above, on Dec 10th:
~~~~~~~~~~~~~
When I set an end date for a campaign, and it's coming up, it posts an alert in both the account and my MCC. But... the alert doesn't point to the particular campaign - so I have to look through all of the campaigns to find it myself. And the alert doesn't have any other details like the date.
An alert that says "you have a campaign ending" isn't an alert, it's a goose chase bait.

How about an alert like...
your "Local Widgets" campaign is set to end on 12/12/2008
that links to that campaign, not just the account's list of all campaigns.
~~~~~~~~~~~~~

Once the set end date has been reached, the campaign turns off, but there's no change (from active to deleted) that posts in the "Tools" feature called "My Change History". Suggest that a programmed change also post to "My Change History" to make this tool better. By the way, programming the change does post here, but I think when the event is triggered, it should also post.

EasyDev




msg:3814325
 3:45 pm on Dec 25, 2008 (gmt 0)

1) The possibility to set different Cpc bids by country, so only one campaing for england and ireland and two maxcpc by keyword:

Like:
red widgets ** ie ** 1,00
red widgets ** gb ** 2,00

2) The saturation report by adgroup and country.

netmeg




msg:3815621
 3:58 pm on Dec 29, 2008 (gmt 0)

For some unknown reason, one of my accounts popped up a message that Automatic Matching was now turned on for all campaigns. Nobody else was in the account but me (I checked the history) and since it was a large account with many campaigns, I couldn't even load the screen with the settings for each campaign on it. Therefore, I had to spend my time going into each one separately and unchecking boxes.

1. Automatic Matching needs to be OPT IN and not OPT OUT. It's irresponsible of Google to turn this on by default, when most advertisers don't understand the ramifications. NOT a good long term strategy.

2. If you have more than 50 campaigns in an account, it's virtually impossible to load the screen where you can edit the settings for each campaign. I tried at least 20 times, and it timed out every time.

3. There needs to be ACCOUNT WIDE SETTINGS for some of the campaign settings. Or else let us edit them in the AdWords Editor.

This is a much watered down version (mostly minus the profanity) of what I was ranting about on twitter when it happened.

smallcompany




msg:3816081
 6:36 am on Dec 30, 2008 (gmt 0)

For easy screening and charge tracking purpose – pass some kind of a unique account information to the credit card statement. I thought that account number might not be a smart choice and that’s why I'm suggesting an “account nickname for billing purpose”. It could be limited to a certain number of characters - alphanumeric or alphabetic only - whatever you find as most suitable to both Google and CC companies (banks).

In real life - If I take the CC statement now, how do I know from which account the charge has come from?

I have to go back to AdWords and find a charge among multiple accounts and connect it back to the CC statement, based on the amount solely... a lot of space for mistakes and even fraud (if CC info gets into wrong hands).

One, two, or three accounts may not be a big deal, but what about people and companies that take care of 10, 20, 30, 40, or even 50 accounts while using their own company's (or personal) credit card(s)?

netmeg




msg:3816276
 3:17 pm on Dec 30, 2008 (gmt 0)

For that matter, I have clients who have more than one company, and in a single account have different campaigns that have to be allocated separately. I solved that by putting them on invoice terms; the invoicing has much better detail. It'd be nice to get some of that detail for credit card customers too.

AdWordsAdvisor




msg:3822307
 10:28 pm on Jan 8, 2009 (gmt 0)

Thanks to everyone for the posts since mid-December (!) and I hope the new year is treating you well - now that we are eight days into it. :)

I'm just now getting these posts into the Advertiser Feedback Report that'll go out in about six or seven hours.

Still plenty of time for additional feedback - so feel free.

Thanks!

AWA

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