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Google AdWords Features I'd Like to See, #11
Continued. Share ideas for making your life easier
netmeg

WebmasterWorld Senior Member netmeg us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 3666097 posted 8:54 pm on Jun 3, 2008 (gmt 0)

(PS. Do we need a new thread soon? This one is getting rather large)

I tend to agree, but have always highly valued the grass-roots nature of these threads - i.e. that they have been started by members other than myself. I really like what that says.

(Cough) So if there are any volunteers out there... ;)

AWA

Ok, I'll jump in.

Maybe it's me, but it seems like I'm getting more and more of these boxes popping up warning about secure and non-secure items, particularly in the Campaign Settings area. I can't edit a lot of those things in the Editor, so it's *really* annoying to have to keep clicking out of that box. Google, UR DOIN IT WRONG.

Also, while I was going through yet again unchecking boxes for Automatic Match (hint hint) I seem to get tons and tons of pink boxes saying my changes had not taken effect. Seemed to happen more the faster I got in doing these edits.

More of these campaign level options NEED to be available in the next version of the AdWords Editor. *please*.

 

Umbra

10+ Year Member



 
Msg#: 3666097 posted 5:01 pm on Sep 24, 2008 (gmt 0)

AdWordsAdvisor,

I don't know if this issue has been mentioned on this thread... but how about finally decoupling "Google search" from the "Search network"? The "Search network" is disabled if "Google search" is unchecked and cannot be selected independently. I don't understand why this is the case. Adwords always replies that they appreciate our feedback and will forward the comments on to the Specialist team, but I've been waiting for several years for this to happen. This has also been mentioned on this this thread [webmasterworld.com] which is very critical of the whole issue.

AdWordsAdvisor

WebmasterWorld Senior Member adwordsadvisor us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3666097 posted 1:45 am on Sep 25, 2008 (gmt 0)

I'm very glad to see this thread get active this week - many thanks. :)

As usual, the weekly Advertiser Feedback Report goes out late Thursday evening - so at least 26 hours remaining for new additions. I'll keep an eye out for them.

AWA

natim

10+ Year Member



 
Msg#: 3666097 posted 11:20 am on Sep 25, 2008 (gmt 0)

The adwords editor should have the same drill down capabilities to the city level found in the API.

netmeg

WebmasterWorld Senior Member netmeg us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 3666097 posted 2:13 pm on Sep 25, 2008 (gmt 0)

I've probably mentioned this before, but there should be ways to:

- unhook old dead clients out of my MCC without having to have the client do it (in some cases I don't know where they are, in one case, he really is dead)

- remove from view client accounts that for whatever reason are not active at the moment - for example, I have some accounts that are seasonal (football season, christmas) or paused (client in jail, whatever) and I really only need to have them front and center in my account while they're active, otherwise it gets pretty cluttered. Would like to be able to hide the inactive ones without having to have them deleted and then re-added later.

AdWordsAdvisor

WebmasterWorld Senior Member adwordsadvisor us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3666097 posted 11:11 pm on Sep 25, 2008 (gmt 0)

New additions since yesterday! Too cool.

All the latest posts are not included in this week's report - and I'll check back before I hit the send button, probably in about 5 hours or so.

Many thanks,

AWA

AdWordsAdvisor

WebmasterWorld Senior Member adwordsadvisor us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3666097 posted 4:49 am on Sep 26, 2008 (gmt 0)

I just came back to check for new additions - but also wanted to include this heads-up:

In the AWA Alert's thread I recently mentioned that I would be away from AdWords for the next two weeks. This means that the Advertiser Feedback report will not be compiled and sent during those two weeks.

On the other hand, it also means that the many readers of the report will be especially hungry for feedback when I return. So, please keep this thread alive, and I will include everything posted here between now and then in the next report.

It'll be huge!

:) AWA

netmeg

WebmasterWorld Senior Member netmeg us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 3666097 posted 6:16 pm on Oct 9, 2008 (gmt 0)

How about implementing some kind of *opt in* notification/confirmation scheme for any or all of a laundry list of types of changes in an AdWords account:

- budget increase over 20% (or some number)
- account or password change
- activity from an unknown IP number
- more than X adgroup or Y keywords added in one session
- account access changes
- other changes I haven't thought of yet

In my head, I'm thinking there are certain things that would be more likely to indicate a hack than others for me, and those might be different for others, so ideally I'd like check boxes for notification and confirmation, and the ability to leave some metrics unchecked.

For example, if I routinely add 1000 keywords to a campaign in a single session, I'd probably want to leave that one blank, but for Jane Doe, who might only be running a few dozen keywords total, adding 1000 at a time would be a warning signal of nefarious activity.

And for those of us at the MCC level, it would be great if we could utilize it at the account level, because I have some clients who are very small and have very small accounts and spends, and others who are much larger.

I'm not entirely sure how you'd do it; haven't thought that far yet - is it possible to switch the google account (email address) on an AdWords account without intervention? But Google should be able to come up with something.

Whaddaya think?

netmeg

WebmasterWorld Senior Member netmeg us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 3666097 posted 1:26 pm on Oct 10, 2008 (gmt 0)

While I appreciate when AdWords Support emails me screenshots when we're discussing an issue, there's probably a more efficient way to do it than sending 3mb BMP files. It's all very well when I pick up my email on one of my computers, but if I'm reading it on another device, that's a bit much, specially when there's more than one. JPG or GIF would do the trick just as well, I think.

Dlocks

5+ Year Member



 
Msg#: 3666097 posted 12:27 pm on Oct 12, 2008 (gmt 0)

1. An option to select only the keywords in an ad group that have the status 'Bid is below first page'. Currently this is a time consuming task.

You can filter on the status 'Inactive for search' but not on 'Inactive for first page'. Even the 'order by status' does not sort the column 'status' by the current status.

You still can search for the status 'Inactive for search' (bid is to low to be active at al). However, you will never see the status 'Inactive for search' since this has been removed with the implementation of the 'Bid is below first page'. Would be great to have the old 'bid is to low to be active at al' column as an option in the 'change columns' drop down list box.

2. When editing keywords an option to raise the bids for selected keywords to meet he minimum bid for the first page. Now Ihave to use notepad to write down al the new minimum bids I would like to use for the selected keywords. Time consuming task.

[edited by: Dlocks at 12:42 pm (utc) on Oct. 12, 2008]

international

5+ Year Member



 
Msg#: 3666097 posted 4:44 am on Oct 14, 2008 (gmt 0)

Google should come up system where when people search on Google using keywords, ads appear next to the search results which are as relevant as the SERPS. Something like: Your ad appears beside relevant search results.

international

5+ Year Member



 
Msg#: 3666097 posted 4:50 am on Oct 14, 2008 (gmt 0)

Oops, what I meant was it would be cool if relevant ads appeared beside the search results.

cyberandroid

5+ Year Member



 
Msg#: 3666097 posted 5:46 am on Oct 14, 2008 (gmt 0)

international are you from amsterdam

will you share your weed
you must have the good stuff

posting stoned is like posting drunk
please dont do it again, EVER

Khensu

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3666097 posted 6:08 am on Oct 14, 2008 (gmt 0)

Guess I should totally stop posting then?

Kudos for fixing the scrolling on the editor.

Ask and you shall receive!

international

5+ Year Member



 
Msg#: 3666097 posted 1:00 pm on Oct 14, 2008 (gmt 0)

Google could create an algorithm similar to the method currently used for SERPs. Ideally, if the user input 2 keywords, not only would the SERPs show relevant results, all of the ads would be relevant to both keywords! What a concept. It would be dynamite.

Users, Google and advertisers would benefit. Users could click on SERPS or the ads and get relevant results. Advertisers would be able to highlight their offerings to users through relevant ads. And Google would be paid for the clicks.

cyberandroid

5+ Year Member



 
Msg#: 3666097 posted 7:55 pm on Oct 14, 2008 (gmt 0)

they already do that
that is the whole idea behind qs
to favour relevant ads and advertisers

international

5+ Year Member



 
Msg#: 3666097 posted 10:46 pm on Oct 14, 2008 (gmt 0)

They used to do that. Now google ads show even if there is only one keyword out of two that match. And many of the ads that show may have the keywords in them, but the landing pages have nothing to do with the keywords themselves. Must be a problem with the QS algorithm I guess.

netmeg

WebmasterWorld Senior Member netmeg us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 3666097 posted 4:45 pm on Oct 22, 2008 (gmt 0)

On the Account Snapshot screen, I'd like to be able to remove the fields I don't care about so much, and I'd like a new one (now that we have the ability) that will summarize Impressions, Clicks, Avg CPC, Total Cost and Conversions for the ACCOUNT by network. i.e. one set each for Search, Search Network, and Content Network. So if I go look at the account snapshot for the month to date, I can tell immediately that I've spent 1234.56 in Content Network on 2598 clicks and received 49 Conversions. And the same for Search and Search Network. Just something I can look at in a glance.

Yep, that's what I'd like.

RhinoFish

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3666097 posted 2:54 pm on Oct 23, 2008 (gmt 0)

when i first land on the Tools--MyChangeHistory selection screen, the prompt to select individual users isn't there. once i run the tool, then the user selector appears. often, i know the user i want to check on, can you add the user selector from the get go please?

also, can you add a choice "everyone but me"? i do the bulk of the changes when i'm managing an account and sometimes they have many users that can also make changes, can i select something like "changes by all others" so i don't have to scroll and screen (or [CTRL] select multi)?

AdWordsAdvisor

WebmasterWorld Senior Member adwordsadvisor us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3666097 posted 8:49 pm on Oct 23, 2008 (gmt 0)

I've got your latest feedback/suggestions in tonight's Advertiser Feedback Report - and there is still plenty of time for more.

Many thanks. ;)

AWA

smallcompany

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3666097 posted 5:32 am on Oct 26, 2008 (gmt 0)

Reporting in AdWords accounts
I would like to build groups in reporting. Within groups, I would be able to pick units and aggregate them. For example, I may have 7 campaigns that I want to see in performance report. Of the 7, 3 campaigns should be aggregated as they cover the same topic, region, whatever. The end result should be that I see 5 lines in a report I run on a campaign level – 3 campaigns in one group, and the rest of 4 campaigns separately just as they would be in reports we run today.

MCC - Account grouping
Account grouping in MCC would help in maintaining accounts better if we run multiple for the same purpose, or simply to put currently inactive accounts “away” by grouping them into “Inactive” group. Besides agencies, all other advertisers that use MCC could benefit from it. It would help everyone aggregate whatever they ant, so we have a quick glance into performance of accounts. For example, I have three accounts for US, two for UK, and one for other six countries. In order to have a quick glance into their performance (clicks, impressions, cost) grouping would help a lot. We should be able to expand and collapse groups just like we do in Windows Explorer.

MCC - Total Amount Spent
As of now, if we have multiple currencies among accounts managed, the currency that is presented in most of those accounts will prevail in the total Amount Spent, regardless of what currency our MCC was setup in. This means that if we control 15 accounts in MCC, and of them, 5 are in $CAD, 8 in $US, and 2 in GBP, $US will prevail in total Amount Spent.
But what if 80% of the total spend is in GBP or CAD? Total line is absolutely useless in this case.
For MCC, we should have the choice for “main currency”.

AdWords Preview Tool
Let us see destination URLs. There are moments when we need to know what the destination URL is. Simply, there are lots of cases when geo-targeting is playing a big role, and if we are all bordered to our local Google, wherever we are. Our only solution is the Preview Tool, if we want to check the results for a region we have no other access too (state, city, whatever). Yes, many times, it is not just to SEE, but to CHECK results. Right now, we are forced to use various proxy servers in order to get the REAL results. Why not have AdWords do it for us? This would also help in reducing invalid clicks and impressions, as people would always use the Preview Tool, not the real Google.

MadeWillis

5+ Year Member



 
Msg#: 3666097 posted 2:13 pm on Oct 29, 2008 (gmt 0)

Something fairly simple, but I'd like the ability to search for text within the comments field. I note the date when I make changes and I'd love to be able to filter the comments so that I can easily view the changes I made on a given date using the search function.

Sujan

5+ Year Member



 
Msg#: 3666097 posted 12:17 pm on Oct 30, 2008 (gmt 0)

> AdWords Preview Tool
> Let us see destination URLs.

+1

MadeWillis

5+ Year Member



 
Msg#: 3666097 posted 8:24 pm on Oct 30, 2008 (gmt 0)

An Adwords Editor suggestion

I would like the ability to track groups of keywords that may not be in the same ad group or campaign, or even related in any way. I guess I would call them virtual ad groups. For example:

Let's say on Monday I make some bid changes to several keywords within my account. These keywords are found all throughout my account, not just from one single ad group or campaign. On Friday I would like the ability to track or review the changes I made. Assigning these keywords to a virtual group would help. The keywords never really leave their original location, just appear as a grouping of my liking. This would make for quick easy review of changes made to a large account. The same could be done with text ads.

Thanks
MW

AdWordsAdvisor

WebmasterWorld Senior Member adwordsadvisor us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3666097 posted 4:07 am on Oct 31, 2008 (gmt 0)

Many thanks for the latest suggestions/requests - all of which are now in the Advertiser Feedback Report. I'm running late, but it'll go out in the next couple of hours.

Thanks a ton, as always. ;)

AWA

AdWordsAdvisor

WebmasterWorld Senior Member adwordsadvisor us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3666097 posted 3:19 am on Nov 7, 2008 (gmt 0)

I failed to bring this thread back to the top of the page earlier today, as I usually do - but there are still at least a couple of hours until I send this week's Advertiser Feedback Report.

So, your late-breaking feature requests are still more than welcome for this week's edition ;)

AWA

sm911

5+ Year Member



 
Msg#: 3666097 posted 10:10 pm on Nov 7, 2008 (gmt 0)

I would like to control the daily budget when using the ad scheduling feature. That would be awesome!

Sujan

5+ Year Member



 
Msg#: 3666097 posted 6:54 pm on Nov 13, 2008 (gmt 0)

Please remove the "only 5 scheduled reports" limit. This was fine when there were only 5 different report types, but now it's 9 and if I want to get all the data out of the system this is a real problem.

Thanks.

netmeg

WebmasterWorld Senior Member netmeg us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 3666097 posted 7:09 pm on Nov 13, 2008 (gmt 0)

There's a number of ideas in various items here today. One that I remember is that we shouldn't have to have an extra click to get the detailed QS info under the magnifying glass.

AdWordsAdvisor

WebmasterWorld Senior Member adwordsadvisor us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3666097 posted 7:26 pm on Nov 13, 2008 (gmt 0)

Thanks to all for the ides since last week. They are now in this week's Advertiser Feedback Report - which goes out in about 9 hours. Lots of time for more.

There's a number of ideas in various items here today. One that I remember is that we shouldn't have to have an extra click to get the detailed QS info under the magnifying glass.]

Thanks for the heads-up netmeg. I'll certainly keep my eyes out for them - while still promoting the value of folks including their ideas here, as well, where I am absolutely certain to see them and pass them along. ;)

The amount of time that I am able to spend here at WebmasterWorld varies a lot from week to week and is sometimes a bit on the low side. Still, one thing I always do is include feedback from this thread in the report - without fail.

Thanks very much, as always.

AWA

AdWordsAdvisor

WebmasterWorld Senior Member adwordsadvisor us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3666097 posted 4:33 am on Nov 14, 2008 (gmt 0)

Just stopping by to check. ;)

I'll check back one more time - in about half an hour. Beyond that, it'll go in next week's report.

Thanks!

AWA

natim

10+ Year Member



 
Msg#: 3666097 posted 12:23 pm on Nov 14, 2008 (gmt 0)

AWA- we do business nationally but our clients are increasingly asking for more specific target, locally. Since our clients typically look for customers within an hours drive, in most areas that's about 50 miles. In the last 3 to 4 months a majority have narrowed their market causing huge problems for us. They won't take customers within the metro areas as some of them as quite large. We have for months now done each campaign at city combined with some metros where possible but we end up eating anything that falls beyond their requirements do to targeting limitations. Both editor and the api allow for maximum of 300 targets, we would like to see that increased to 1000. It's not manageable to do a campaign for each client as we have multiples in the same general region so national campaign targeting is what works best for us but we need to have the number of targets increased quite a bit.

If you use a metro area and then exclude certain cities within it, editor will not allow you to copy from account to account which we need. Although most of our clients are in same field, we do manage 10 different large accounts all within the same topic as we have become identified as the so called experts in our niche.

My Christmas wish list early:
Increased targets to 1000
Ability to copy targeting from campaign to campaign and from account to account regardless of the combined targeting like: state, metro, city and excluded cities. If you have them all which we do in a single account/campaign we would like to be able to copy within editor.

Thanks Santa, I mean AWA

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