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This 199 message thread spans 7 pages: < < 199 ( 1 [2] 3 4 5 6 7 > >     
Google AdWords Features I'd Like to See, #11
Continued. Share ideas for making your life easier
netmeg




msg:3666099
 8:54 pm on Jun 3, 2008 (gmt 0)

(PS. Do we need a new thread soon? This one is getting rather large)

I tend to agree, but have always highly valued the grass-roots nature of these threads - i.e. that they have been started by members other than myself. I really like what that says.

(Cough) So if there are any volunteers out there... ;)

AWA

Ok, I'll jump in.

Maybe it's me, but it seems like I'm getting more and more of these boxes popping up warning about secure and non-secure items, particularly in the Campaign Settings area. I can't edit a lot of those things in the Editor, so it's *really* annoying to have to keep clicking out of that box. Google, UR DOIN IT WRONG.

Also, while I was going through yet again unchecking boxes for Automatic Match (hint hint) I seem to get tons and tons of pink boxes saying my changes had not taken effect. Seemed to happen more the faster I got in doing these edits.

More of these campaign level options NEED to be available in the next version of the AdWords Editor. *please*.

 

RhinoFish




msg:3691213
 6:12 pm on Jul 5, 2008 (gmt 0)

How about an option, when you block a domain, to include all the other domains owned by that same entity. Trash is genetic / inherent, allow us to have power against it, versus trying to flush out every never-ending permutation that polluting mutants pursue as a strategy.

Ganceann




msg:3691263
 8:01 pm on Jul 5, 2008 (gmt 0)

How about an option, when you block a domain, to include all the other domains owned by that same entity. Trash is genetic / inherent, allow us to have power against it, versus trying to flush out every never-ending permutation that polluting mutants pursue as a strategy.

Yeah - advertisers would be able to prevent their ads showing on any domain owned by specific publisher IDs. The simple option of:

1. prevent ads showing on a specific domain
2. prevent ads showing on any site owned by pub-id #*$!x

It would also help Google remove underperforming sites from the content network when there was insufficient advertisers to display relevant ads on their sites (NB: This isn't about banning adsense publishers from google services as they would still be able to use the google affiliate network and still be able to have ads running on domains that did have enough ad inventory).

smallcompany




msg:3691404
 1:38 am on Jul 6, 2008 (gmt 0)

Two days ago, I mistakenly posted this under Analytics:

When using keyword tool, and looking into the list of suggested keywords, I would like to see those that are affected by negative keywords that exist on a campaign and/or ad group level.
This would give us more control over how our ads are running.

netmeg




msg:3692197
 2:10 pm on Jul 7, 2008 (gmt 0)

I would like to be able to do reverse negative site exclusion on parked domains.

(Okay, I just made that phrase up)

I have a few accounts where some very targeted parked domains appear to be converting for us. So I'd like to be able to block most parked domains, but then exclude (or allow, depending on how you look at it) some of them that are sending us sales.

netmeg




msg:3692506
 6:46 pm on Jul 7, 2008 (gmt 0)

On a similar note, I detest having my ads show up on parked domain pages... where is the option to opt out of having ads displayed on them?

@Ganceann - if you haven't found this already, go into Tools and it's under Site and Category Exclusion.

Ganceann




msg:3693532
 6:18 pm on Jul 8, 2008 (gmt 0)

@Netmeg - Thanks... I have looked at it but originally there was no stats showing there for me when I checked and had assumed it was in beta to limited publishers. However, there are stats showing now and I guess I would want the same as you... to be able to permit any parked pages that did convert and elmininate the majority that didn't.

In saying that, I think I may have elmininated the pages that concerned me by remving some country targeting options as I haven't seen the same group of parked pages showing up since. I will continue to monitor it and if they pop up again, I'd know where to look :P

netmeg




msg:3695463
 2:47 pm on Jul 10, 2008 (gmt 0)

Here's what I would like this week:

1) I would like a secret code word or something for those of us who are GAPs or are fairly well familiar enough with AdWords that when we have to deal with support, we can save time and bypass the front line support personnel - for example, I am having several different problems with my accounts, and before I can even come close to talking to someone with some actual knowledge or who can help me, I have to keep repeating the problem over and over in email, and receiving back responses telling me how to create a report as though I were a newbie, or responses that are merely cut and pasted from the help files. I understand why those people are there, and perfectly see the use for them - but I've advanced a little bit beyond that, and it's a dreadful waste of my time (the one thing I have the least of these days)

2) Google needs to spend some time cleaning up its language. I don't mean profanity, I mean error messages, and other indications. For example, in this thread [webmasterworld.com] people talk about the keyword status tool telling them the landing page doesn't seem highly relevant, but it doesn't tell them relevant to *what*. I know Google deals in a lot of generalities, but this one is kind of silly, and it wouldn't be giving away the farm to at least finish the sentence.

There are instances of this all over the help docs, messages, etc.

AdWordsAdvisor




msg:3695677
 7:22 pm on Jul 10, 2008 (gmt 0)

Thanks to all of the many additions since last week - all of which are now included in the Advertiser Feedback Report -- along with the feature requests for Google Analytics, and many quotes from a number of different threads regarding Quality Score and min bids.

Thanks very much - and still lots of time for late-breaking additions to this thread. I'll certainly check back before I send the report later tonight.

AWA

Ganceann




msg:3696225
 11:24 am on Jul 11, 2008 (gmt 0)

2) Google needs to spend some time cleaning up its language. I don't mean profanity, I mean error messages, and other indications. For example, in this thread people talk about the keyword status tool telling them the landing page doesn't seem highly relevant, but it doesn't tell them relevant to *what*. I know Google deals in a lot of generalities, but this one is kind of silly, and it wouldn't be giving away the farm to at least finish the sentence.

Excellent point Netmeg.

My suggestion to ELIMINATE keyword relevance to landing page problem is for Google to refine their existing keyword extractor tool and make it a tool for determining keyword relevance for Adword customers (maybe have this part only accessible from within a valid adwords account).

Currently the keyword tool can sort by relevance... but people still get poor or ok relevance when they use those keywords. My suggestion is to display the ACTUAL relevance to individual landing pages along with a minimum bid value.

For example:

An advertiser has built a landing page and has a list of keywords they want to target. They run the keyword tool over the landing page and Google sort all relevant keywords (including synonyms) and display their actual quality score for keyword relevance (Great, Ok, Poor) along with minimum bids.

Advertisers can then choose the most relevant as sorted by Google, create ad groups and write their ads. If the QS reduces and min price increases significantly, the ad copy is to blame rather than the keyword (i.e. Google has already determined the keyword to be highly relevant and in context with the landing page).

If the desired keywords are not showing as highly relevant, the advertiser can construct another landing page and repeat the process.

RhinoFish




msg:3696313
 2:19 pm on Jul 11, 2008 (gmt 0)

The search feature on their help files is very poor, which is shocking since they are the leader in search! G, are you using your own search engine mechanisms there?

smallcompany




msg:3699537
 5:35 am on Jul 16, 2008 (gmt 0)

- Negative keywords on account level. Why having 10 campaigns with 1,000 of negative keywords in each, all duplicates.

- Set budget limit on ad group level (checkbox for enable/disable while campaign level budget is still the master one. $1,000 on campaign level, but $200 for one of several ad groups).

- Keyword research tool shows number of searches based on “WHAT”? If I use it inside the campaign I run in Sweden, I don’t care about stats from US or whole world, but Sweden only. Make it relative to campaign settings.

PPC Consultant




msg:3700963
 5:07 pm on Jul 17, 2008 (gmt 0)

5. The ability to add individual domains as negative domains.

I have been asking for this for 3 years now. They keep saying they are looking into it - but they will not do it -unless- we all start spending less money with them because the ROI is getting lower - which will not happen..

allowing domain exclusion (great for me) is bad for them. Hope it happens, but I would not bet on it..

AdWordsAdvisor




msg:3701280
 12:20 am on Jul 18, 2008 (gmt 0)

This has been yet another of those weeks in which I barely have time to visit/read/post in this forum. I truly hate it when that happens.

Even when it does happen, though, I will always check on this thread and include the latest feedback in the Advertiser Feedback Report.

All the latest posts are now included in the report, and (as usual) there is still plenty of time for more.

Many thanks!

AWA

briggidere




msg:3701290
 12:38 am on Jul 18, 2008 (gmt 0)

Can you have a word with the guys that handle your billing please?

If we bring a client over and put them under manager defined spend, we cannot release the account back to the client with their previous billing preferences if they want to cancel our service.

They either need to open a new account or have their account back, but pay us instead of Google as there is no option for changing billing once it's been a MDS.

This is a pretty big issue for us. We like getting clients, but we don't want to start with a fresh account every time, due to account history etc, so if we could get this fixed it would be fantastic.

Cheers buddy

AdWordsAdvisor




msg:3701300
 12:57 am on Jul 18, 2008 (gmt 0)

Got it, briggidere. Now included.

Cheers right back. ;)

AWA

netmeg




msg:3701691
 2:57 pm on Jul 18, 2008 (gmt 0)

I like the webinars a lot - how about one on the new changes to keyword / placement ads in the content network?

AdWordsAdvisor




msg:3706847
 12:42 am on Jul 25, 2008 (gmt 0)

Well, netmeg, it looks as if your post is the sole quote going into the Advertiser Feedback Report this week - from this thread at least.

Thanks for that. ;)

Still plenty of time (and space in the report) for more, should anyone have a late-breaking feature request.

AWA

smallcompany




msg:3706859
 1:01 am on Jul 25, 2008 (gmt 0)

In reports, let us do them so we see a breakdown per country/state/province/county/city, all levels we can pick under campaign settings.
This could include languages as well.

Search Query Impression report - show queries that have triggered our ads but no clicks. Invaluable tool for negative keywords as well as for campaign improvement. It can even give new ideas to advertisers about what people are looking for, in connection to what advertisers are offering.

AdWordsAdvisor




msg:3706890
 1:51 am on Jul 25, 2008 (gmt 0)

Thanks for the additions, smallcompany - now included. ;)

AWA

netmeg




msg:3707307
 2:38 pm on Jul 25, 2008 (gmt 0)

Let me repeat the request for an easy way to move Analytics information from one account to another.

I had a scenario yesterday where this would have been very useful - we created an Analytics profile for a client two years ago when we overhauled his ecommerce site. So there's two years worth of ecommerce data there. Then yesterday, unbeknownst to me, the client fired up a long-dormant AdWords account under a different, much older Google Account, and then attempted to go into Analytics from AdWords, which created yet another Analytics profile, which *really* gummed things up. Had to spend half an hour on the phone with support to get things sorted and merged properly. This is not the only time something like this has happened with clients.

dr1zz




msg:3707332
 2:57 pm on Jul 25, 2008 (gmt 0)

The ability to have a small comment box by keywords, so that we can put in translations for foreign keywords and look at them in Adwords.

Preauthorization failures on billing should automatically send emails.

The ability to run a report that gives the quality score of keywords or ads.

The ability to run ads on specific search partners, for example so I could display my ads on only gmail or something like that.

netmeg




msg:3707512
 5:56 pm on Jul 25, 2008 (gmt 0)

On my campaign summary page, I'd like one of the options in the customize columns drop down to be the type of conversion. I have clients where we have three types of conversions - sales, requests for quotes, and catalog or email list signups - would like to see that broken out on the campaign summary page if possible, instead of seeing 10 conversions and I have to run a report to see what they are.

(Yes, I know it's in Conversion Tracking now, but I'd like it on the Campaign Summary page)

dr1zz




msg:3707636
 8:40 pm on Jul 25, 2008 (gmt 0)

The ability to figure out when a keyword has gone inactive. As in date.

ppcbuyers




msg:3708220
 5:05 pm on Jul 26, 2008 (gmt 0)

In Adwords Editor, a remove duplicate text ads (similar to remove duplicate keywords) would be nice. Whether I made a mistake myself or took over an account from someone else, it'd be nice to remove duplicate ads running in same ad groups

natim




msg:3710630
 8:41 pm on Jul 29, 2008 (gmt 0)

Would be an great feature to be able to simply pause a DMA or zip code when geo targeting rather than having to delete it. Any progress on bulk upload of zip codes?
Thanks

thecloser




msg:3711447
 6:50 pm on Jul 30, 2008 (gmt 0)

I'm not sure if this has been mentioned before or not, but I'd like to see a feature where Adwords warns you when uploading a new campaign if you've got duplicate keywords (due to match type or whatever).

If you could over ride it to say you're ok with that duplicate that's fine, but if editor can find duplicates forensically, then maybe it could give you a heads-up when loading....

AdWordsAdvisor




msg:3712520
 10:36 pm on Jul 31, 2008 (gmt 0)

All the latest posts since last week are now safely in the Advertiser Feedback report.

It'll go out about 5 hours from this post's times stamp - so there is plenty of time for more, as I write.

Many thanks, as always. :)

AWA

smallcompany




msg:3714577
 6:20 am on Aug 4, 2008 (gmt 0)

I asked for negative keywords on account level on several occasions. If that is a problem to do (for any reason), can we get a new tool (under tools) that would allow us to copy negative keywords from one to another campaign (overwriting existing without warning)?

That would be even easier than doing it in editor.

dr1zz




msg:3717056
 9:25 pm on Aug 6, 2008 (gmt 0)

When saving report to your computer have them be named what ever the report is named instead of just report.

smallcompany




msg:3717316
 6:30 am on Aug 7, 2008 (gmt 0)

As most of us have figured that Quality Score changes as we change our ads (ad text), it would be great if QS would be shown on ad level.
Right now, if I have two ads, and minimum bid for one particular keyword is 0.20, and then I pause one of the two (ads), and minimum bid changes from 0.20 to 0.05 (QS from OK to Great), at that moment I know which ad is favored by the system in regards of that keyword.
With the right tool, we could select certain ad text and enter a keyword. The action for click onto a button would be to show QS and minimum bid for that keyword.
Or even better, we could select an ad and than get the list of all keywords (from that ad group) with QS and minimum bids showing. Then we select another ad and QS and minim bids change according to whatever the system figures.
Simply show us which ad fits which keyword the best. Right now we can do it, but very manually which is nothing but time eater.

netmeg




msg:3717913
 7:55 pm on Aug 7, 2008 (gmt 0)

I sure wish Google could get smarter about singulars and plurals. Yahoo has figured this out, why can't Google? It's absolutely nuts that I can maintain a "great" QS and a .05 minimum bid for a couple years for a term such as "soccer balls" but get a "poor" QS and a dollar minimum bid for "soccer ball". Do I *really* have to separate all my plurals and singulars into different ad groups and write separate ads for them? Geezopete.

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