homepage Welcome to WebmasterWorld Guest from
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Pubcon Platinum Sponsor 2014
Home / Forums Index / Google / Google AdWords
Forum Library, Charter, Moderators: buckworks & eWhisper & skibum

Google AdWords Forum

How is the number of adwords impressions calculated ?

5+ Year Member

Msg#: 3660924 posted 2:40 pm on May 28, 2008 (gmt 0)


I did put [abcd] keyword on adwords and I see at the end of the day 2000 impressions

Is there an impression everytime someone types the [adbcd] keyword on google or when you do next to go to page 2 or 3 in the search results is it still considered as an impression ?

also something bizzard I noticed if I put 10 cents a click I get 10 impressions a day for a particual keyword and if I put 50 cent a click i suddenly get for the same the keyword 150 impressions ( it seems to me that there is a minimum google wants you to put to make sure they do the real number of impressions ?



WebmasterWorld Senior Member adwordsadvisor us a WebmasterWorld Top Contributor of All Time 10+ Year Member

Msg#: 3660924 posted 2:56 pm on May 28, 2008 (gmt 0)

I would say that impressions are 'counted' rather than 'calculated' which to me, at least, implies that some formula is at work.

Impressions are counted when the ad is seen. So, if your ad would have appeared on the third page of results but the user only looked at the first and second page - then no impression is counted.

Sometimes raising ones Max CPC can result in more impressions if it makes the difference between showing on the second page and showing on first page. This is because more folks look at the first page, than both the first and second.

Ordinarily, though, it is the Daily Budget that most influences the number of impressions.


Global Options:
 top home search open messages active posts  

Home / Forums Index / Google / Google AdWords
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved