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AdWords says I'm out of budget, but I haven't received a single click
Brand new account

 9:36 am on May 28, 2008 (gmt 0)


I set up a small AdWords campaign yesterday. The ads aren't showing and the Ad Diagnostic tool says I'm out of budget. However, I haven't received a single impression or click!

I've emailed AdWords support, but does any one have any ideas while I wait for them to get back to me?




 12:47 pm on May 28, 2008 (gmt 0)

I've seen this when they have your account blacklisted - dupe account or having a previous unpaid balance. Is this your first/only account?


 12:55 pm on May 28, 2008 (gmt 0)

Yes, first and only account. I manage a hell of a lot for clients, but this is completely separate. I also had a 30 voucher, so you think they'd at least let me spend that!


 1:38 pm on May 28, 2008 (gmt 0)

Interesting, I have seen the same thing in my brand new account


 2:42 pm on May 28, 2008 (gmt 0)

The ads aren't showing and the Ad Diagnostic tool says I'm out of budget.

This could be a sign that the budget is far too low to support the traffic potential of the keywords in the ad group.

A slightly over-the-top example to illustrate the point: if each keyword is capable of delivering tens of thousands of impressions per day and an advertiser has hundreds of such keywords - all of which are supported by a budget of $1.00 per day. (This basic scenario is a surprisingly common, by the way.)

In such cases, the ad can show only a tiny fraction of the day, and the Traffic Estimator may indicate that the budget is in danger of being exceeded just about any time you check it.



 2:51 pm on May 28, 2008 (gmt 0)

Thanks AWA, but I'm extremely confident that this isn't one of those occasions. I have only 4 keywords (this is very niche), and the daily campaign budget is set at 150x the highest max bid.


 3:41 pm on May 28, 2008 (gmt 0)

I believe I've seen this when an AdWords account is under full account review. I'd give our friends at Google a call to find out...


 3:59 pm on May 28, 2008 (gmt 0)

Who do you call with a BRAND NEW account
I have no rep on this account . .


 5:33 pm on May 28, 2008 (gmt 0)

The campaign briefly sprung into life earlier this afternoon, spending the grand sum of 17 pence. But now it's back to complaining the budget is spent. I have a meeting at Google's London office tomorrow - this will be the first thing on the agenda ;-)


 10:49 am on May 29, 2008 (gmt 0)

I spoke to Google Ireland this morning who tell me the account is in a queue for manual review.

AWA - it would be helpful if the error message said this, instead of complaining about the budget. It's very confusing.


 12:35 pm on May 29, 2008 (gmt 0)

Are you on invoicing?

There is a bug in consolidated invoicing where some accounts on invoicing don't go live properly as the budget doesn't seem to be get associated to the account and then gives the error that the account is out of budget.


 1:33 pm on May 29, 2008 (gmt 0)

Are you on invoicing?

No, this is credit card. Google have confirmed that the campaign has come out of review, and it appears to be delivering normally.


 9:48 pm on Jun 2, 2008 (gmt 0)

I had the same issue on one of my new accounts. Complained to G couple o times and finally they sorted it. I was told that there is a known technical issue with the account and the senior technical team has manage to now resolve it. Just keep calling them and send emails they will resolve it.


 11:13 pm on Jun 2, 2008 (gmt 0)

same exact thing just happened to me. I called them and they had to send it to the senior technical team as well. Awaiting a response now, they said within 24 hours.


 1:07 am on Jun 3, 2008 (gmt 0)

It took 48 hours to get account approved
I spoke to an Adwords rep
they said this new acct went thru a manual review
including checking the site for policies (interesting)

its live . . .
2nd and 3rd campaigns (new domains)
went live within minutes
after this first approval


 8:27 pm on Jun 3, 2008 (gmt 0)

Mine also came back online. They said that mine went down because my account was "under review". What does that mean? The only thing I can think of is maybe poor performance as we are in the process of cleaning things up now. Has anyone else had this?

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