Msg#: 3657244 posted 2:11 pm on May 23, 2008 (gmt 0)
Make sure that the page you're landing on is completely relevant to the keywords that are pointing to it. Imagine that you're optimising that page for SEO on those keywords - look at your H1, META data, textual content, ALT tags, strings in the URL.
If you have a wide variety of keywords pointing to one page, consider breaking it into multiple pages - one for each topic.
As per square_cat, optimising CTR is vital - test call to action terms in your ad text, or providing USPs that stand out from your competitors.
Msg#: 3657244 posted 8:32 am on May 27, 2008 (gmt 0)
1. Test different ads to improve your CTR.
2. Reduce your bounce rate by having an absolutely obvious next step towards a users goal. Example: make a big button attractive to moderately intelligent chimps and put it near the top left corner of your landing page.
Quality = CTR + (users interested enough go somewhere else on your site)
Msg#: 3657244 posted 8:44 am on May 27, 2008 (gmt 0)
Put the visitor no more than one click away. :)
Obvious next step towards a users goal.
I would think the above only applies when a next step is present. Since I'm typically working with very tight budgets, I've always put the visitor right where they need to be. We don't want them landing on a page that doesn't present them with the ability to checkout. I'll assume that many of use are "selling" something at that landing page, yes? For me, improving the Quality Score would entail making sure the visitor "get's what they came for". The only clicks I want them to make would be the Add to Cart and/or Buy Now/Checkout from that page. :)
Msg#: 3657244 posted 12:49 pm on May 28, 2008 (gmt 0)
I'm somewhat curious how quality score works since 9 out of 10 times when i'm creating my ads the adwords bot doesn't even check my landing page until AFTER i have submitted the ad and already been put through my QS pricing.
Usually after seeing googlebot hit the landing page its a matter of seconds before you see 1 or 2 1.00 clicks magically appear