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Update on landing page load time
- as a component of Quality Score
AdWordsAdvisor




msg:3645356
 1:04 am on May 9, 2008 (gmt 0)

Some time ago I promised that I would update you all when I knew more about the timing of landing page load time being included as a factor in Quality Score - and that time has come. ;)

Earlier today the Inside AdWords blog posted the following message. Please note that the actual post has links to several useful pages, so it may be worth taking a look for it. (Because I work at Google, this forum's charter prevents me from actually linking to it in my post.)

Landing page load time now available on the Keyword Analysis Page

In early March, we announced that we'd soon incorporate an additional factor into Quality Score, namely landing page load time -- where load time is defined as the amount of time it takes for a user to see the landing page after clicking an ad. Now, we'd like to post with an update.

Starting today, load time evaluations will be displayed on the Keyword Analysis page, for your review. We suggest taking some time to evaluate and understand this information because, starting mid-June, landing page load time will be incorporated into your Quality Score.

Once you've had the chance to review and evaluate this information, you may wish to make changes to improve your landing page load time. People who click your ads may well thank you for it, by becoming your satisfied customer.

To learn more about load time and landing page quality, please see this article in the AdWords Help Center.

I hope this advance notice, and the info about load time available in your accounts, will prove to be useful to you all.

AWA

 

BrandNewDay




msg:3647173
 11:07 am on May 11, 2008 (gmt 0)

> Some of my pages contain 10 or more pictures.

BrandNewDay, that won't matter. Each image produces a separate http-request on browser-side. The landing page itself will be loaded much quicker.

Thanks Oliver. That is good news for me.

shorebreak




msg:3649938
 5:34 pm on May 14, 2008 (gmt 0)

I'm a non-techie, so forgive me if this is a stupid question:

would sites who use URL redirects for paid search tracking be likely to have lower page load times, and if so do you think it would be bad enough to warrant lower QS?

pageoneresults




msg:3649944
 5:39 pm on May 14, 2008 (gmt 0)

would sites who use URL redirects for paid search tracking be likely to have lower page load times, and if so do you think it would be bad enough to warrant lower QS?

Ya know, that's a really good question at this point. What happens if you are using a third party script and that script tends to hang every now and then? I don't think that would cause any issues.

If that third party call were consistently latent, then you might be approaching that threshold of a poor load time. Heck, Google's GA has been responsible for delays in the past. Nowadays, they just throw a 404 if there is too much delay. I see them throughout the day.

Raheel




msg:3651601
 7:22 am on May 16, 2008 (gmt 0)

Another issue which Google and an Advertiser need to consider is the Targeting Location or GEO Targeting as all over the world the Internet speed or connections or Google Data Centers response is not the same as I worked in Middle East for a while and Google pages were downloading excellently and the same web pages I tried caused page loading time in Pakistan.

Oliver Henniges




msg:3652659
 5:55 pm on May 17, 2008 (gmt 0)

As I mentioned in this thread [webmasterworld.com], this week I for the first time noticed those graphics and figures on page-load-time reported in GWT. I suspect an average of 1200 milliseconds is quite OK, because it is far below "regional average plus 3 seconds";)

Nevertheless, I'd like to know what "regional average" precisely means?
What are your figures?
Do you know of any sources which list benchmarks according to regions?
Are there really such huge regional deviations depending on network hardware infrastucture, or what other reasons may cause them?
Is there another discount for even staying being below regional average itself?;)

> it would be usefull to be able to pull a report on this information, rather that having to hover over every keyword

I'd second this. AdwordsAdvisor, is it already included in your weekly "features we'd like to see" report?

[edited by: Oliver_Henniges at 5:57 pm (utc) on May 17, 2008]

AdWordsAdvisor




msg:3657043
 3:09 am on May 23, 2008 (gmt 0)

Hello Oliver Henniges - didn't see your post just above until just now, sorry.

> it would be usefull to be able to pull a report on this information, rather that having to hover over every keyword

I'd second this. AdwordsAdvisor, is it already included in your weekly "features we'd like to see" report?

Yes, it was. Many posts from this thread were included in last week's report - including that one.

I will see what I can do to get answers to at least some of your other questions, too.

To set reasonable expectations, it's likely to take a while, for a number of reasons. Monday is a holiday (Memorial Day) here in the US. In addition, I am not feeling the best ever, and a couple of hours ago decided that I would take tomorrow, Friday, off as well. So I won't be back at my desk till Tuesday, and by that time I'll be several days behind...

I think you get the picture. :) That said, I'll see if I can learn more and pass it on.

AWA

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