homepage Welcome to WebmasterWorld Guest from
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Home / Forums Index / Google / Google AdWords
Forum Library, Charter, Moderators: buckworks & eWhisper & skibum

Google AdWords Forum

Keyword matching

 8:38 am on Apr 24, 2008 (gmt 0)

wht are the advantages (if any) of having all 3 matching options of a keyword in a single ad group?
and are there any disadvantages tht go with it?



 9:46 am on Apr 24, 2008 (gmt 0)

I don't keep different matching of a same keyword in the same adgroup.
But I do have two seperate campaigns one having "Broad" match and the other having "Exact" match of the keywords.

The "Exact" match campaign generates the maximum conversions and also gets better CTR and position compared to "Broad" match campaign.


 10:01 am on Apr 24, 2008 (gmt 0)

well..i guess it'd still give u similar/same results if u had those keywords in the same ad group...whr exact match would give u more conversions..etc!
why don't u use phrase as well?


 5:20 am on Apr 25, 2008 (gmt 0)

Actually...having "Broad" match type covers all the match types in Google. But I have "Exact" match type in separate campaign to manage the Cost/Conversion and budget better, as they give the maximum conversions.


 9:32 am on Apr 25, 2008 (gmt 0)

If you have in the same campaign group broad match and exact match keywords and a user search for hotel Google will assign 1 impression to exact match.

For my experience better organization for groups is to put in the same group all 3 matches:
(or the latest two)

A user write hotel in Google and click your ad.
Google will assign 1 impression and 1 click to [hotel]

Take also care of broad match because Google will use also "related" keywords like bed and breakfast which could be VERY different for what you expect.

Global Options:
 top home search open messages active posts  

Home / Forums Index / Google / Google AdWords
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved