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UK Geotargeting accuracy / coverage
nickyo

10+ Year Member



 
Msg#: 3626453 posted 2:45 pm on Apr 14, 2008 (gmt 0)

Just wondering if anyone could point me towards resources / advise on the quality of Adwords geotargeting accuracy?

We need to target searches within a 20-mile radius (not London), but I fear volume will be very low - not due to number of searches, but that Google cannot identify users from my location.

I believe Google has more difficult with the UK than the US in this respect? Can anyone advise precisely why that is?

Thanks

 

poster_boy

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3626453 posted 4:32 pm on Apr 14, 2008 (gmt 0)

I believe Google has more difficult with the UK than the US in this respect?

Sounds like this is more a theory than a question. Have you seen supporting information for this?

T_Media

5+ Year Member



 
Msg#: 3626453 posted 3:57 pm on Apr 18, 2008 (gmt 0)

I have used geo targeting very successfully for Hull,England.

Not sure if you've heard of it..

For a relatively small area like this, there's definately a big decrease in visitors, you need to be targeting wide topics and the product needs to have enough profit margin to make one or 2 sales every so often, worthwhile.

As for how accurate it is. I've found it to be pretty much on the ball, only occasionally do I get visitors outside the range I specified, its not such a big deal.

beesticles

5+ Year Member



 
Msg#: 3626453 posted 10:04 am on Apr 20, 2008 (gmt 0)

My understanding is that it's done by IP address, and that the way UK IP addresses are assigned means that they're not as well defined geographically compared to the US.

I think you'll just have to give it a go and see what happens. I suspect you have more luck with cities than in the country.

@T_media - is Kingston Communications still the dominate telco in Hull? Perhaps that's why you've found it to be accurate.

T_Media

5+ Year Member



 
Msg#: 3626453 posted 2:42 pm on Apr 21, 2008 (gmt 0)

Yeah, karoo still completely owns all the telephone systems here - so it kinda makes it easy to target.

But still, I've been successful when targeting areas outside of hull like s#*$!horpe, Grimsby and Beverley.

T_Media

5+ Year Member



 
Msg#: 3626453 posted 2:44 pm on Apr 21, 2008 (gmt 0)

my god, when will filtering software ever learn that S C U N T H O R P E is a town and not a rude word.

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