I think that's normal behavior... however I no longer use google conversion tracking... giving too much information to just one vendor regarding my business is not a good practice in my book... *however a lot of people disagree*
they most likely won't answer you... that's really a small amount.. :)
|One of my campaigns changed almost instantly from 20$ per conversion to $90 per conversion, I think it is because of click fraud and I contacted adwords-support but I didn't get any reply. |
What is your basis for believing that this is a click fraud issue as opposed the many other factors that may impact conversion or cost/conversion?
What is your basis for believing that this is a click fraud issue ... ?
For 3-4 months one conversion was $19-$23 and in one month it is 5 times more expensive. I do not think other factors can affect the cost so much.
And total clicks increased too. My guess is that a publisher started clickiing on some ads.
[edited by: adrianTNT at 6:05 pm (utc) on April 5, 2008]
|For 3-4 months one conversion was $19-$23 and in one month it is 5 times more expensive. |
But, what specific metric(s) are driving this? Higher CPC? Lower conversion? Lower spend per conversion? Is this difference in performance across all keywords in the campaign, or a select subset?
What has been the position impact of the affected keywords? Do you track referring URLs or queries in your logs?
@poster_boy: I used one set of keywords, all the others ware paused. Its the conversion percent that was much lower.
Position of ads was the same (2.5), is this what you asked.
I only use tracking from AdWords, no other variables in URL and I didn't check the server logs with any software.
|Its the conversion percent that was much lower. |
There are several factors that can cause clicks to increase and conversion to decrease. If you can access your logs, I'd try to analyze where these clicks are coming from and through which queries... Possibly, a different mix of syndication sites are now driving traffic... or, potentially, your ad is matching to a different mix of queries - which can allow you to add the converting phrases as negative keywords.
If you are on content, IMHO it is always a risk that you can see this happen. If you are running search and on broad match, there is a risk you can see this happen.
I doubt that Google will respond but what you can do is:
Shut off content or figure out how to get more detailed tracking.
Take everything off of broad match if you have keywords on broad match and opt out of that new thing that tries to spend all the available budget in your account if that has been enabled in there.
Make sure your budgets are set so that you don't spend more than you can afford to spend.
Check your tracking tag implementation to make sure there is nothing wrong with the tags.
Lower your bids to bring the costs back in line with the conversion rates you're seeing.
In many areas it seems like sales are flatlining or going down. If whatever it is you are selling tends to be purchased more with discretionary income than being something people need (jewelry vs. gas for example), then it may be that demand for this particular item or service is dropping.
We're seeing slowdowns or zero growth in a number of retail areas.
unemployed people love to read and spend time on the internet. love to click on those nice adtext on the side of a website. I think you problem is Content Networking. But then again it might be your site convertibility. You can not believe that if you do nothing to your website, the cost would be the same. Competitors enter the market daily.