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Content Network Now Has Site And Category Exclusion Tool

 3:18 pm on Mar 7, 2008 (gmt 0)

We've updated the Site Exclusion tool to give you more control over where your ads appear on the Google content network. It's now called the Site and Category Exclusion tool, and it allows you to exclude certain categories of webpages from your content network campaigns in addition to excluding individual sites.

If you find that you're repeatedly excluding many sites of the same type, either to optimize for the content network or to further control your campaign's exposure, using category exclusion can be a simpler way to control your ads' visibility. Category exclusion can be used with any type of campaign running on the content network: keyword-targeted or placement-targeted.

Content Network Now Has Site And Category Exclusion Tool [adwords.blogspot.com]



 2:38 am on Mar 8, 2008 (gmt 0)

A pity they're not even acknowledging the need for this kind of tool on the adsense side of things.


 3:13 am on Mar 8, 2008 (gmt 0)

Yeah it'd be nice on the adsense side for those double meaning words. Getting ads on the rock band "beatles" when your site is about "beetles" is annoying.


 3:36 am on Mar 8, 2008 (gmt 0)

Yes, on the AdSense side it's desperately needed.

Would you believe I had ads for domain park pages showing up?

The funny thing is that I run a directory and my link checker for sites in my directory actually detects the fingerprints of these domain park pages for lapsed web sites and automatically boots them from my directory yet Google AdSense let's them put those same pages on the content network.

Get real Google, what a joke...


 3:53 am on Mar 8, 2008 (gmt 0)

OMG, I am suprised to see parked domain pages as well. Talk about a very low conversion rate and a high cost.


 5:07 pm on Mar 8, 2008 (gmt 0)

As someone who parks domains I also have to object since the ads you're describing poison the direct navigaton well.

Direct navigation - on its own, when people type in topical domains - has been shown to work well for advetisers.

The result of garbitrage is secondary domain lander clicks that start to represent traffic generated by someone who has simply clicked on a link on any shoddy webpage within the content publisher's network rather than someone who labored to type-in their intent or their intended target. Garbitraged traffic infiltrates and pollutes direct navigation's self-filtered high search intent aquifer. Such secondary traffic clicking on links within direct navigation models clearly holds the potential to undermine the value of the more robust - actual direct navigation traffic - within the parking networks.

Frankly, I'd rather not have content network traffic flowing into the domain parking direct navigation network, thank-you very much. You can keep the "lazy clickers" all to yourself. ;-P

If Google is going to allow Adsense->Domain lander garbitrage then the only ad that Google should allow is a content network ad that screams

Click This Widgets Ad to Visit a Page of More Widget Ads!

[edited by: Webwork at 5:25 pm (utc) on Mar. 8, 2008]


 12:37 am on Mar 9, 2008 (gmt 0)

Nice development. Have kicked out sites with "Profanity & rough language", "Juvenile, gross & bizarre content" as they are neither likely to convert for the type of products our clients have and nor do we wish to support indecent, low-grade sites.


 12:54 am on Mar 9, 2008 (gmt 0)

Glad to be able to opt out of parked domains.


 1:43 am on Mar 9, 2008 (gmt 0)

I am blocking most of the categories provided for most ads.

Which ones do you think are most likely to attract demographics who are unlikely to be able to buy online and are therefore less desirable?

For example, I personally have stopped ads showing for 'Death & Tragedy' as people are less likely to be in the mindset to book automobile hire. I have done the same for 'Juvenile, gross & bizarre content' as they are more likely to be children. Are these fair assumptions?

Here are the exclusions possible:

- Conflict & tragedy -
Crime, police & emergency
Death & tragedy
Military & international conflict

- Edgy content -
Juvenile, gross & bizarre content
Profanity & rough language
Sexually suggestive content

- Network types -
Error pages
Parked domains

- User-generated content -
Image-sharing pages
Social networks
Video-sharing pages

[edited by: 1Lit at 2:00 am (utc) on Mar. 9, 2008]


 6:14 pm on Mar 10, 2008 (gmt 0)

How can we tell what individual sites our ads are showing on? It would be nice to see which sites are providing the referrals and block the ones we don't want....


 6:25 pm on Mar 10, 2008 (gmt 0)

Run a placement report. It won't show you everything (like parked domains) but it will show lots of sites on the Content Network.


 10:53 pm on Mar 10, 2008 (gmt 0)

Ten Points for Webwork!




 3:05 pm on Mar 11, 2008 (gmt 0)

For these features G, thanks!

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