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|Should my url be all lowercase when appearing above organic results?|
Does anyone agree with me saying that if your ad is predominantly appearing in the right column then make your ad url: www.MyDomain.com (note the capitals)
but if the ad appears predominantly above the organic results make your url all lowercase so that it looks more like one of the organic results? and hence more clicks?
I know it still has a yellow background, but has anyone experience of this working?
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