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This 58 message thread spans 2 pages: < < 58 ( 1 [2]     
March 5, 2008:Is there a google slap going on?
tsinoy

10+ Year Member



 
Msg#: 3592741 posted 9:57 am on Mar 6, 2008 (gmt 0)

Hi guys,

its been a while, I was wondering if people notice a google slap today...march 5,2008?

I have several keywords that has really high ctr becoming inactive. 16.39%, 31.51% and 32.88% ctr examples below.

Keyword Status Help Quality Score Help Current Bid Max CPC Clicks Impr. CTR Avg. CPC Cost Avg. Pos
keyword Inactive for search Increase quality or bid $0.50 to activate Poor Minimum bid: $0.50 $0.45 79 482 16.39% $0.28 $21.98 2.7
keywordb Inactive for search Increase quality or bid $0.50 to activate Poor Minimum bid: $0.50 $0.45 836 2,653 31.51% $0.18 $148.10 2.1
keywordc Inactive for search Increase quality or bid $0.50 to activate Poor Minimum bid: $0.50 $0.45 4,124 12,541 32.88% $0.30 $1,250.81 2.1

 

techrealm

10+ Year Member



 
Msg#: 3592741 posted 3:42 pm on Mar 10, 2008 (gmt 0)

The costs were going through the roof. Now the traffic / impressions has evaporated by 46% which will leave my keywords stranded on the minimum bid monster.

This is for an est B&M site with 6 years of plottable PPC traffic. We are off by 46% in impressions and leads (by PPC) and for the first time ever the organic leads have been higher than the PPC ones. Its gonna be a hard sell to spend more money on PPC if this continues.

Good news though, our PPC bounce rate has gone lower than people who bookmark our site and comeback.

arizonadude

5+ Year Member



 
Msg#: 3592741 posted 3:43 pm on Mar 10, 2008 (gmt 0)

Hide, hide your affiliate links - google hates affiliates.

I don't agree with this.

If all affliliates stopped advertising, I think their adwords revenue would decrease by 50% easily. Google needs affiliates just as affiliates need Google.

I think what they don't like are thin affiliate sites that are nothing other than affiliate links.

Edge

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3592741 posted 7:07 pm on Mar 10, 2008 (gmt 0)

Ok, I give up what is a "Google Slap"?

netmeg

WebmasterWorld Senior Member netmeg us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 3592741 posted 7:57 pm on Mar 10, 2008 (gmt 0)

It's when your minimum bids take a huge jump into the realm of improbability - usually triggered by a nosedive in quality score.

pontifex

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3592741 posted 10:48 pm on Mar 10, 2008 (gmt 0)

Who is google to say if a page is relevant though?

Where I come from do the people, who pay for the party select the music to be played also!

Consider this a karaoke bar, where you pay the drinks and pick the songs to sing to :) - but the bar owner gives you the selection to choose titles from in the first place.

P!

bw3ttt

5+ Year Member



 
Msg#: 3592741 posted 12:29 am on Mar 11, 2008 (gmt 0)

My traffic was cut in half, conversions dropped 32% per click, my CTR increased by 300%, I dropped an average of 3.1 positions in the results..

You can no longer outrank the big corporations..

<sarcasm> Wow this is really shocking </sarcasm>

Rather than having small time webmasters get slapped, then resubmit another domain and continue, they are making it unaffordable for small time webmasters to continue advertising. They must have tweaked the algo to be more about max CPC and less about relevance.

The end is nigh for webmasters on adwords..

shopping.com
shopzilla.com
ebay.com
amazon.com
ask.com
target.com

If you aren't one of these sites then they don't want to be bothered with your pitiful 11 cent click because you've just taken away a 45 cent click from the one of the above mentioned sites.

techrealm

10+ Year Member



 
Msg#: 3592741 posted 12:48 am on Mar 11, 2008 (gmt 0)

If you aren't one of these sites then they don't want to be bothered with your pitiful 11 cent click because you've just taken away a 45 cent click from the one of the above mentioned sites.

Our clicks have always cost us $3-$5 (minimum bid is a joke .04 never gets ads shown even if they do well) but even that spending level with no one outbidding us the traffic is not there anymore - however it is elsewhere and organically but I can't buy impressions from Adwords even if I wanted to for some reason. Adwords support response was weakest I have seen in awhile - something about search trends and we need to add more keywords (isn't that essentially lying at some point?).

Jamie_Young

5+ Year Member



 
Msg#: 3592741 posted 12:57 am on Mar 11, 2008 (gmt 0)

Yes! There's a slap going on! It is effecting my business! :(

chinara

5+ Year Member



 
Msg#: 3592741 posted 2:13 am on Mar 11, 2008 (gmt 0)

Our clicks have always cost us $3-$5 (minimum bid is a joke .04 never gets ads shown even if they do well)

That is the thing, where i bid $11 dollars a click, the minimum bids tend to go down after 2 months to .03 .04 range.

But the campaign where i bid only .06 cents and get traffic for an average of .05 cents, gets slapped every time.

bw3ttt

5+ Year Member



 
Msg#: 3592741 posted 4:56 am on Mar 11, 2008 (gmt 0)

Our clicks have always cost us $3-$5

My widgets are too cheap to spend more than 15 cents per click.. It's funny because the big guys sell the same widgets and must be spending 3X as much per click.

I don't have stock to manipulate by buying tons of traffic and I don't care about branding.. I'm telling you it's corporations or nothing..

koan

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3592741 posted 5:24 am on Mar 11, 2008 (gmt 0)

Google will never impelement a feature in adwords that does not in someway increase the average income generated per click.

Tell that to the publishers who get smart priced to pennies a click.

tsinoy

10+ Year Member



 
Msg#: 3592741 posted 7:14 am on Mar 11, 2008 (gmt 0)

That is the thing, where i bid $11 dollars a click, the minimum bids tend to go down after 2 months to .03 .04 range.

I have seen this before... the 2 month trend... every 2 months an adjustment happens... and your keyword cost goes down if you have a good ctr...

side note:I think its good that microsoft is buying yahoo in some respects... need to give the current big guy a jolt...

ildarius

5+ Year Member



 
Msg#: 3592741 posted 12:41 pm on Mar 11, 2008 (gmt 0)

are you guys upping your min CPC?
i just can't afford to do that with the current "return per hundred clicks".. if enough of us don't bring up the minimum CPC google might go easier on us with all the slapping.

night707

5+ Year Member



 
Msg#: 3592741 posted 4:32 pm on Mar 11, 2008 (gmt 0)

adsense revenues going down, down, down ...

raedthakur

5+ Year Member



 
Msg#: 3592741 posted 4:35 pm on Mar 11, 2008 (gmt 0)

but if this continue people will start pulling out of adwords

chinara

5+ Year Member



 
Msg#: 3592741 posted 1:56 am on Mar 12, 2008 (gmt 0)

Another factor effecting your quality score:


41) what cost per click (CPC) did the advertiser pay for a given ad selection? The likelihood that an ad is good may depend on how much the advertiser paid (more is higher quality);

this is from google patent application "predicting ad quality"

source: [appft1.uspto.gov...]
r=1&p=1&f=G&l=50&d=PG01&S1=20070156887.PGNR.&OS=dn/20070156887&RS=DN/20070156887

If you are in the low margin area, you are out of luck with this one.

ildarius

5+ Year Member



 
Msg#: 3592741 posted 3:00 pm on Mar 12, 2008 (gmt 0)

i'm sure most of us are affiliates here...
what about adding that little .aff to the ad (to show
google that it's an affiliate)
Think it might change G's mind about
the pricing for that ad (seeing it can't be
a high margin advertiser)

akela007

5+ Year Member



 
Msg#: 3592741 posted 11:24 am on Mar 13, 2008 (gmt 0)

Adsense CTR is going down- Out of 2,000 impressions, only 7 clicked, and earning, did you believe it's just 0.80$ (total).

What's going on, thinking of removing adsense...

ipohopper

10+ Year Member



 
Msg#: 3592741 posted 3:44 pm on Mar 13, 2008 (gmt 0)

All of my old campaigns that were Google Slapped in the past years have now become active? Anyone else seeing this? Almost looks like a bug in the system.

ByronM

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3592741 posted 3:51 pm on Mar 13, 2008 (gmt 0)

I am google slapped every day. I just happen to find a middle ground where 20-30% of my keywords work and as i optimize the campaign i typically get more search words allowed in time until i'm slapped again from which i try and build another keyword list and a new campaign and more exclude words until i'm slapped again and wonder why i even bother yet big spammers like amazon and product comparison sites appear to never get slapped to begin with. (guess its the big spenders who don't get automated slaps)

tsinoy

10+ Year Member



 
Msg#: 3592741 posted 5:34 pm on Mar 13, 2008 (gmt 0)

are you guys upping your min CPC?
i just can't afford to do that with the current "return per hundred clicks".. if enough of us don't bring up the minimum CPC google might go easier on us with all the slapping.

ildarius, what I've done is I've increased some, mostly the ones with good roi and I left some of them as is just to measure how long will google return if every they do...

All of my old campaigns that were Google Slapped in the past years have now become active? Anyone else seeing this? Almost looks like a bug in the system.

interesting.. I'll look at mine and see where it is...

tsinoy

10+ Year Member



 
Msg#: 3592741 posted 5:42 pm on Mar 13, 2008 (gmt 0)

ipohopper, you're right.. .its been 8 days.. and I've seen some of my poor qs go back to great qs with min bids of 0.01 again.

the keyword that I change bids on to do an experiment however stayed poor... and here's the info.

Poor Minimum bid: $0.50
Clicks 4,232
Impressions 12,805
ctr 33.04%
Average CPC $0.32
Cost $1,354.76
Ave Position 2.1

Current average is about 98cents.

tsinoy

10+ Year Member



 
Msg#: 3592741 posted 5:26 pm on Mar 14, 2008 (gmt 0)

The slap is back.. march 14, 2008 it didn't last long...

chinara

5+ Year Member



 
Msg#: 3592741 posted 12:14 am on Mar 15, 2008 (gmt 0)

Just have to comment:
ctr 33.04% in position 2 WOW!

tsinoy

10+ Year Member



 
Msg#: 3592741 posted 3:43 am on Mar 16, 2008 (gmt 0)

hey thanks... this keyword still has poor status despite the high ctr... sometimes I don't understand google.. well.. I guess.. most of us don't completely... :)

techrealm

10+ Year Member



 
Msg#: 3592741 posted 5:40 am on Mar 16, 2008 (gmt 0)

My slap appears to be due our changing a single character in every ad. Apparently ad age / quality is a driving force behind total impressions. I asked my rep to add a feature request of a similar button that all my "Great" rated keywords have - one that shows the quality range the ad according to the system (as ctr and conversions don't seem to be a real driver).

So be warned, changing any part of the ad even on a high ctr , high ranking "Great" rated, high PPC $, conversion performing campaign causes a score drop. While temporary, it can cut your "Impression Traffic" by 90%. Which creates come outrageous and on paper distractingly high numerical results due to the low traffic that results.

So it would not be wise to change all the ads at once but rather sparingly over a two week period (ie don't change price based ads).

tsinoy

10+ Year Member



 
Msg#: 3592741 posted 9:41 pm on Mar 18, 2008 (gmt 0)

changing ad text is normally not recommended... in my book.

although there's a school of thought that tells people to test their ads all the time, I disagree with this because of the above post... ad text has a QS as well.. if its good you should not change it if its bad then its good to change it since it resets to the norm.

leolapinos

5+ Year Member



 
Msg#: 3592741 posted 9:36 pm on May 22, 2008 (gmt 0)

I spoke to a google rep and he confirmed what I already thought:
they want every affiliate out of the sponsored search results, that's what he told me word by word. So, yes, we are screwed big time.

At the moment they are checking every company advertising on google and slapping all of their affiliates. Companes like tadetroubler see all of their keyword buyers stopping one after the other.

In fact this is someting highly questionable as a tacti, in fact it is a pure monooly and discrimintion. I'm sure there are legal grounds to attack google on this, but who will do that? So far that rep is the only one i know at Google who admitted that they are chasing the affiliates on purpose to get them down or at least to get as much money out of them for as long as it lasts.

The CPA they launched has been designed to see how far they can push affiliates using adwords. They can now see how much a CPA is worth to a coporate advertisor compared to the margin an affiliate can take. That's why they push companies to use CPA analytics in adwords as well.

A pure monopoly. I have lost all respect for Google, they have become the mongol Microsoft had become.

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