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Google AdWords Forum

Google Case Study
Should I participate or not

 9:32 am on Feb 20, 2008 (gmt 0)


This might be the wrong place for this question - if so, my apologies....

I use Google Adwords with good success. Google recently contacted me and asked whether I would be prepared to participate in a case study of how Adwords works for our company.

The whole thing looks very professional and they even get a professional writer to interview you and do the "write-up". They very clearly state that NOTHING is published without your final approval.

Should I or shouldn't I participate? If our case-study gets published, there is obviously the potential for many-many people to maybe visit our website, but more than likely not the type of people we are trying to attract. More than likely our case-study will attract COMPETITORS! Other companies also looking at using Adwords.

I just dont know!? I was VERY excited about the whole deal when they first contacted me, but some doubt has entered my mind.

Am I being overly cautious?

Any ideas/comments please.



 12:32 pm on Feb 20, 2008 (gmt 0)

Generally those write-ups come with at least one link from Google to your site, and that is a very nice thing!


 9:59 am on Feb 21, 2008 (gmt 0)

Hi limoshawn,

Thanks for the reply, and yes, you are probably right - a link from them would mean a bit I would imagine.

Anyone else have any ideas / experience regarding this?



 4:45 pm on Feb 21, 2008 (gmt 0)

The success story is all about making AdWords look great, so my advice is to not have any hopes for your own upside out of it.


 8:09 pm on Feb 21, 2008 (gmt 0)

It sounds like you know the upside (link, press)
and the downside (competition, competition, competition).

The only reason I would be hesitant is the competition factor but if you are confident in your business model and continued ability to adapt and maximize Adwords then that mighty link and the potential press make it all worth it.

Glad I'm not making the decision:)


 8:57 pm on Feb 21, 2008 (gmt 0)

I think the rewards (link and press) far outweigh the risk associated (competition). Congratulations, a link from Google is nothing to sneeze at. Maybe I'll hit you up for a link from your site after Google gives you one :)


 5:37 am on Feb 22, 2008 (gmt 0)

I found this thread fascinating, and would like to pass it along to the folks who work on case studies so they can see the thinking process on the other end of the case study process - if that is OK with those who have posted, and especially llmm123.

I'll wait till I hear back before I mention it.


It's probably worth saying that I make a point of not knowing who any body on WebmasterWorld is in terms of their AdWords account. I don't know, don't want to know, and wouldn't pass it along even if I did find out through stickymail or some other circumstance.

(With the exception being a few WebmasterWorld members I have met, or otherwise talked to personally over the years about their advertising, who have introduced themselves in more detail, and who know I post as AWA.)



 12:14 pm on Feb 22, 2008 (gmt 0)


Go for it..... I would like to know what they say.


 1:48 am on Feb 23, 2008 (gmt 0)

Go for it..... I would like to know what they say.

Excellent, llmm123 - thanks for the reply - and will do. ;)

I'll most likely send a link to the thread on Monday - once I've found just the right folks. If I do receive any interesting 'feedback to the feedback', I'll post again.

Many thanks.


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