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Introducing GAnalyticsAdvisor - GAA
Ready to assist with Google Analytics as it relates to AdWords
AdWordsAdvisor




msg:3572957
 5:07 pm on Feb 12, 2008 (gmt 0)

In an earlier thread [webmasterworld.com] I mentioned the possibility of a colleague posting in this forum on the subject of Google Analytics, as it relates to AdWords - a suggestion which was met with a largely positive response.

I'm happy to say that, as of today, he's ready to get started. ;)

Here an excerpt from that earlier post, by way of introduction - and with his screen name updated to the correct GAnalyticsAdvisor, or GAA:

[...]The basic idea:

GAnalyticsAdvisor would post as time allowed - hopefully checking in with this forum at least once a day (Monday through Friday) to see if there are Google Analytics related questions on the table. To set reasonable expectations, given his current schedule, I'm guessing that he could reliably spend somewhere between a half hour to an hour a day. And, given his frequent travel to discuss Analytics there might be some days on which posting was not possible.

About the person who would post as GAnalyticsAdvisor:

This colleague is deeply involved with Google Analytics, and is genuinely passionate about helping advertisers learn to use it more effectively. He is a long term user of Analytics himself - having used the product for more than 6 years, starting back in the day when it was known as Urchin. He knows Analytics inside and out, and he knows how to listen to advertisers.

Further, he has the ear of the Analytics team and would be an ideal conduit for getting feedback from this forum to exactly the right folks.

It sounds corny, I know, but I sit about ten feet from this person - and I know him to be a person who lives and breathes Google Analytics. [...]

A few more thoughts:

Having known GAA for quite some time, I know that his workload is substantial and never the same from one day to the next - so I'd like to set reasonable expectations up front. He'll post as much as time allows, and do his best to check in each week day - although this may not always be possible. I'm guessing that he'll start out rather slowly at first, and then adjust once he sees how things evolve.

Also, for the time being at least, he'll only be posting in this forum - regarding Google Analytics as it relates to AdWords - and not posting in WebmasterWorld's more general Website Analytics - Tracking and Logging forum. This is not a matter of lack of interest, by the way, so much as a simple lack of available time.

It's also worth saying that, just like me, GAA will not be able to speak to every question - particularly those that involve the hows and whys of Google's business model, strategic plans, future plans for Google Analytics, and so forth.

With all that said, let's have at it. ;)

AWA

 

ergophobe




msg:3573081
 6:15 pm on Feb 12, 2008 (gmt 0)

Welcome and glad to see it. It can't hurt.

Does this mean AdWords questions only?

If not, can I welcome GAA with his first official question: I've never understood why GA will not track referrals with query strings (and yes, I understand the issues with session ids and the like, but other analytics packages do this). If people are running a forum without friendly URLs and sending me traffic, the referring page as far as GA is concerned is example.com/index.php. In other words, pretty much useless - I have to back to my raw logs and find that info to fid out if I'm getting good press or bad.

netmeg




msg:3574154
 7:58 pm on Feb 13, 2008 (gmt 0)

Great! Welcome, GAA!

In case AWA warned you about me, it's only mostly true... ork ork

I have some stuff for you already; will compile a list by next week some time.

GAnalyticsAdvisor




msg:3574170
 8:16 pm on Feb 13, 2008 (gmt 0)

Hello Everyone,

Thank you for the warm welcome! I'm very happy to be here.

Schedule permitting, I'll be answering as many questions regarding Google Analytics as it pertains to Google AdWords as I can, but am happy to help with certain Analytics-only related inquiries as well.

Let's jump right in with ergophobe's question:


I've never understood why GA will not track referrals with query strings (and yes, I understand the issues with session ids and the like, but other analytics packages do this). If people are running a forum without friendly URLs and sending me traffic, the referring page as far as GA is concerned is example.com/index.php. In other words, pretty much useless - I have to back to my raw logs and find that info to fid out if I'm getting good press or bad.

It's actually possible to capture the entire referring url, complete with query strings - however, it will take a little bit of work. It involves setting up a custom filter to capture the Full Referrer URL, and the specific parameters may vary by individual setup.

I encourage you to contact the Google Analytics support team (with the 'contact us' link) within Google Analytics, and we'd be happy to help you with it. In the message, please ask for assistance in creating this filter, and include your Analytics Account number & website URL - just so we know we're looking at the right account.


Great! Welcome, GAA!

In case AWA warned you about me, it's only mostly true... ork ork

I have some stuff for you already; will compile a list by next week some time.

looking forward to it ;)

GAA

netmeg




msg:3574186
 8:35 pm on Feb 13, 2008 (gmt 0)

My two biggest issues right now are not AdWords related - they have to do with custom filters that stopped working on January 15th, and ECommerce revenue numbers not matching up properly (new code) - some transactions have NO revenue at all, some are missing products too. Looking at the Google Group, we're not the only ones with these problems, and my clients are rather upset, because they've gotten used to making some decisions based on GA data. I know it's free and everything... (although these clients are longtime AdWords advertisers) but we were kinda hoping it would be accurate as well. But it seems like there's been this huge silence about these issues - nothing officially has been said. We sent all kinds of screen shots to support, set up sample transactions, etc etc and then never heard anything back.

Help?

ergophobe




msg:3574208
 8:54 pm on Feb 13, 2008 (gmt 0)

>>however, it will take a little bit of work.

Yep. And for a bit of work, I can get that info out of my raw logs. I don't see why, considering the huge amount of data that GA does retain, that it can't just have one more drill-down level for referrers: domain -> full URL w/o query string -> full URL

I'm not sure about all others, but my raw logs (and thus AWstats, etc) Statcounter, Mint, and probablya zillion others have this info by default.

phranque




msg:3574445
 2:06 am on Feb 14, 2008 (gmt 0)

welcome to WebmasterWorld [webmasterworld.com], GAnalyticsAdvisor!

cline




msg:3574457
 2:41 am on Feb 14, 2008 (gmt 0)

For AdWords-generated traffic it would be nice if Google Analytics could provide IP address with the Network Location data. This would make it easier to do AdWords IP blocking. Some clients get a significant click volume from competitors checking their landing pages. It's quite a pain to research those IP addresses to block this behavior.

mike_ppc




msg:3574846
 1:59 pm on Feb 14, 2008 (gmt 0)

Welcome, GAA, and may the G. force be with you !

netmeg




msg:3575019
 5:07 pm on Feb 14, 2008 (gmt 0)

Ugh, and I just got one of these after adding a complicated custom filter, and trying to save it. I don't know if it's really maintenance or another error, but if it's the former, a little notice would probably be a good idea. Now I have to start over, and I won't know again until I try to save it if it will work.

This section of Google Analytics is currently unavailable due to server maintenance. Please try again later. If the problem persists, please contact us.

smallcompany




msg:3575057
 5:40 pm on Feb 14, 2008 (gmt 0)

GAA,

Welcome to WWs Google world!

I read this thread but still not sure where we are supposed to post queries so they get distinguished from other topics.

Will there be a new separate portion under The Google World, or we will simply post under AdWords, or maybe general analytics?

Thanks

AdWordsAdvisor




msg:3575107
 6:55 pm on Feb 14, 2008 (gmt 0)

[...] I read this thread but still not sure where we are supposed to post queries so they get distinguished from other topics.

Will there be a new separate portion under The Google World, or we will simply post under AdWords, or maybe general analytics?

smallcompany, I'm going to jump in here and answer your questions, as I know that GAA has a lot on his plate today - and probably won't be by till later in the day.

The short story: GAA will be posting in this forum only, and will be primarily focusing on answering questions about GA as used by AdWords advertisers.

For the next couple of days, maybe, it seems like a good idea to simply post questions in this thread.

In the near future, it seems like the best idea to start new threads in this forum, which have subject lines that make it clear the topic pertains to GA.

GAA and I both aim to follow WebmasterWorld's guidelines (as called out in the charter of this forum) which specifically request that threads or posts not be directed to a Google representative - so I'd avoid saying something like "GAA, please answer" in the subject line. ;)

Excerpting from this forum's charter:

Please, no posts to attract the attention of Google employees. If you have something you need to say to them, please contact them through their channels.

Basically, GAA will be stopping by this forum as time allows, and scanning for threads that are clearly in his ballpark. I seriously doubt that he will be reading all threads, trolling for buried questions that pertain to GA. On the other hand, when I see such 'buried' questions, I'll do my best to call his attention to them.

Hope that helps clear things up. Good questions.

AWA

GAnalyticsAdvisor




msg:3580715
 3:24 am on Feb 21, 2008 (gmt 0)

Hello Everyone,

Please accept my apologies for my delayed responses.

My two biggest issues right now are not AdWords related - they have to do with custom filters that stopped working on January 15th, and ECommerce revenue numbers not matching up properly (new code) - some transactions have NO revenue at all, some are missing products too. Looking at the Google Group, we're not the only ones with these problems, and my clients are rather upset, because they've gotten used to making some decisions based on GA data. I know it's free and everything... (although these clients are longtime AdWords advertisers) but we were kinda hoping it would be accurate as well. But it seems like there's been this huge silence about these issues - nothing officially has been said. We sent all kinds of screen shots to support, set up sample transactions, etc etc and then never heard anything back.

Help?

Hello netmeg!

I've spoken to the team about the issues you are experiencing.

If possible, please write in to the Analytics Support team (via the contact link in Analytics) with specifics on the filters. We haven't noticed anything specific to filter setups in the past few months, but are eager to take a look into it.

As for the ecommerce problems, we've confirmed received reports that in rare circumstances ecommerce data is not being recorded properly when using the newly released ga.js code. We are in the process of addressing this issue and plan to release a fix by the first week in April. However, the older urchin.js is not affected by this issue, so if you are having this problem, you may wish to consider switching back to urchin.js for the time being.


Ugh, and I just got one of these after adding a complicated custom filter, and trying to save it. I don't know if it's really maintenance or another error, but if it's the former, a little notice would probably be a good idea. Now I have to start over, and I won't know again until I try to save it if it will work.

I apologize for the errors, and will most definitely relay this feedback to the rest of the Analytics team.

I hope this helps!

GAA

Eurydice




msg:3581356
 5:43 pm on Feb 21, 2008 (gmt 0)

Any tips or ideas on using G-Analytics with Adsense?

GAnalyticsAdvisor




msg:3584653
 4:49 am on Feb 26, 2008 (gmt 0)

Any tips or ideas on using G-Analytics with Adsense?

Hi Eurydice!

Tracking AdSense performance with Analytics has been a top priority for the Analytics team for quite some time now.

We don't have anything as of yet, but that's not to say that we never will. :)

netmeg




msg:3586335
 7:14 pm on Feb 27, 2008 (gmt 0)

Sorry it took me so long to respond - I don't get here as often as I'd like these days.

if possible, please write in to the Analytics Support team (via the contact link in Analytics) with specifics on the filters. We haven't noticed anything specific to filter setups in the past few months, but are eager to take a look into it.

Actually, I already had, about a month ago, and I got back an email last week (after a month?) saying they were aware of the problem - it's something to do with putting data in the custom field - and they were working on a solution. Meanwhile, I found a workaround by co-opting another field.

As for the ecommerce problems, we've confirmed received reports that in rare circumstances ecommerce data is not being recorded properly when using the newly released ga.js code. We are in the process of addressing this issue and plan to release a fix by the first week in April. However, the older urchin.js is not affected by this issue, so if you are having this problem, you may wish to consider switching back to urchin.js for the time being.

Umm, I'm having accuracy problems with urchin.js too. Thought I'd mentioned that. I don't see any zero revenue transactions, like with the new code, but the reports are different from one section of GA to the next.

For example, for the period from Jan 27 to Feb 26:

On the Ecommerce Overview page, it says 859 transactions, 340 products, $112,587.69

On the Transactions page, it says 858 transactions generated $112,587.69 (I assume this number is minus shipping since shipping is listed at $16,673.85)

On the Product Overview page, it tells me 340 products generated $93,758.43.

Somehow I lost a transaction between the Ecommerce Overview and the Transactions page, and I don't understand the dollar amounts at all - even if the $112k includes shipping, the $93K product number plus the $16k shipping don't add up to the $112k total.

Now, to *really* screw this up, the actual totals out of the actual store for that period of time are $103,108.77 for product and $17,896.29 for quoted shipping - and that was AFTER a handful of cancellations, which obviously GA wouldn't know about.

And this is all with urchin.js. And I have the similar situation across four separate Ecommerce sites, two of which are Zen Cart, one is OSCommerce, and one we wrote from scratch.

You can understand why I'm confused and disoriented, ork ork. We have sent this data off to support, more than a month ago, but after a couple of initial exchanges, no more communication in weeks.

(And I haven't checked any of this against AdWords data yet)

All that said, I came up with another idea that I would like to see in a future version, if you don't mind the suggestion. Have you considered something like an MCC for Google Analytics? I create and maintain a lot of accounts and profiles for my clients, and they're all linked in to my Google Analytics account. Over time I have developed a set of common filters that I need to be able to apply to all the accounts linked in to mine, but there's no easy way to do this. In an MCC type situation, I could create all my filters in MY account, and then apply them to all the accounts I'm linked in to for which I have administrator access.

Just a thought.

netmeg




msg:3586341
 7:19 pm on Feb 27, 2008 (gmt 0)

(oh, and I *desperately* need to be able to sort by transaction number! I dunno why all the other columns are sortable and that one isn't?!?)

TravelSite




msg:3586905
 10:08 am on Feb 28, 2008 (gmt 0)

GAnalyticsAdvisor,

I have a few questions and would be greatful if you can help with any of them:

Page Overlay Tool: Showing the number of people clicking on a link is great, but is it possible to also show the number of people clicking on a submit button? That way I could tell how many people use our booking engine, and how many choose to click on a link to view other content.

Is it possible to order transactions by a combination of both the landing page and the search term (or ppc term) it was found for? E.g. It would be useful to know that we had 5 sales from people landing on a certain page for a certain keyword, as obviously we could take out a ppc ad for that page, and for those keywords. Is it possible to do show this somehow?

We have sites that do both online bookings and that generate product leads where the price and details are known, but where the customer has to fill in there contact details (we call them back, but not all convert). What's the best way of recording both types of transactions on Google Analytics, while still allowing us to easily break things down into real online bookings, and leads when doing reports?

Finally, and this is slightly off topic, are there any resources that show average conversion rates, bounce rates etc for different industries as a very rough benchmark for comparison?

cline




msg:3587175
 3:42 pm on Feb 28, 2008 (gmt 0)

Searches on Google Images are not passing keyword data to GA. I have a client that is getting significant traffic and sales from image searches, but GA isn't giving me a clue about what's exactly going on.

netmeg




msg:3587219
 4:20 pm on Feb 28, 2008 (gmt 0)

I can't seem to log in to GA at all at the moment - just sticks on the redirecting. This was on two different connections, and both IE and Firefox.

netmeg




msg:3587512
 9:21 pm on Feb 28, 2008 (gmt 0)

(I managed to get back in shortly after I wrote the above, but it was too late to edit it out here)

Another situation I don't understand, and this has to do with AdWords and Analytics.

I have some campaigns that are showing no visits in Analytics (and zero or negative ROI) when I happen to know for a fact they are getting *some* revenue - one in particular shows 529 clicks this month, out of 13,991 impressions, and 24 conversions. But in GA, it shows zeros across the board. This is not a new campaign; we've been running it for years, and other campaigns and ad groups seem to be working fine, so why wouldn't this one? What would cause GA not to pick up data that AdWords seems to be able to? The code is in the common footer of a dynamically driven site, so there's no question of it being different on those pages. I have this happening in more than one campaign.

smallcompany




msg:3588997
 10:21 pm on Mar 1, 2008 (gmt 0)

I thought we would create a separate post for each separate issue:

[webmasterworld.com...]

g1smd




msg:3589020
 11:05 pm on Mar 1, 2008 (gmt 0)

I have a bundle of questions about GA and a few potential bugs to report.

Perhaps I'll wait until the new poster has settled in a bit more I think.

netmeg




msg:3589935
 3:20 pm on Mar 3, 2008 (gmt 0)

I have a bundle of questions about GA and a few potential bugs to report.
Perhaps I'll wait until the new poster has settled in a bit more I think.

I for one would like to hear about your questions and bugs - maybe they are something I am experiencing too, or maybe something I should be looking at/for.

AdWordsAdvisor




msg:3592535
 2:22 am on Mar 6, 2008 (gmt 0)

I apologize that both GAA and I have been missing in action recently - we've both been about twice as busy as usual for some reason and rarely even cross paths - though our respective empty chairs are about 10 feet apart.

I'll check in with him, hopefully by the end of this week, and we'll determine if this GAA posting thing is going to work out as we had hoped.

And I'll work toward getting my own posting count up off the ground as well. ;)

AWA

GAnalyticsAdvisor




msg:3592616
 5:02 am on Mar 6, 2008 (gmt 0)

Hello Everyone,

As AdWordsAdvisor said, our schedules have been unusually busy recently. I do apologize for being MIA.

Now, on to the questions!

From netmeg:


Sorry it took me so long to respond - I don't get here as often as I'd like these days.

Actually, I already had, about a month ago, and I got back an email last week (after a month?) saying they were aware of the problem - it's something to do with putting data in the custom field - and they were working on a solution. Meanwhile, I found a workaround by co-opting another field.

Umm, I'm having accuracy problems with urchin.js too. Thought I'd mentioned that. I don't see any zero revenue transactions, like with the new code, but the reports are different from one section of GA to the next.

We haven't seen wide discrepancies with the urchin.js code, but I do thank you for posting the following information:


For example, for the period from Jan 27 to Feb 26:

On the Ecommerce Overview page, it says 859 transactions, 340 products, $112,587.69

On the Transactions page, it says 858 transactions generated $112,587.69 (I assume this number is minus shipping since shipping is listed at $16,673.85)

On the Product Overview page, it tells me 340 products generated $93,758.43.

Somehow I lost a transaction between the Ecommerce Overview and the Transactions page, and I don't understand the dollar amounts at all - even if the $112k includes shipping, the $93K product number plus the $16k shipping don't add up to the $112k total.

Now, to *really* screw this up, the actual totals out of the actual store for that period of time are $103,108.77 for product and $17,896.29 for quoted shipping - and that was AFTER a handful of cancellations, which obviously GA wouldn't know about.

And this is all with urchin.js. And I have the similar situation across four separate Ecommerce sites, two of which are Zen Cart, one is OSCommerce, and one we wrote from scratch.

You can understand why I'm confused and disoriented, ork ork. We have sent this data off to support, more than a month ago, but after a couple of initial exchanges, no more communication in weeks.

With personal experience using Zen Cart & osCommerce along with Analytics, I can assure you that discrepancies such as the ones you're seeing aren't normal. If you have a moment and would not mind, please send me a private message with your UA Account number. I'm curious to take a look!

I'll also be able to submit your questions to the team as a use case.


(And I haven't checked any of this against AdWords data yet)

All that said, I came up with another idea that I would like to see in a future version, if you don't mind the suggestion. Have you considered something like an MCC for Google Analytics? I create and maintain a lot of accounts and profiles for my clients, and they're all linked in to my Google Analytics account. Over time I have developed a set of common filters that I need to be able to apply to all the accounts linked in to mine, but there's no easy way to do this. In an MCC type situation, I could create all my filters in MY account, and then apply them to all the accounts I'm linked in to for which I have administrator access.

Just a thought.

Excellent suggestion, netmeg. I can assure you that a feature enabling this setup is most definitely something we're looking into.


(oh, and I *desperately* need to be able to sort by transaction number! I dunno why all the other columns are sortable and that one isn't?!?)

Sit tight ;) I've passed this feedback onto the team.


(I managed to get back in shortly after I wrote the above, but it was too late to edit it out here)

Another situation I don't understand, and this has to do with AdWords and Analytics.

I have some campaigns that are showing no visits in Analytics (and zero or negative ROI) when I happen to know for a fact they are getting *some* revenue - one in particular shows 529 clicks this month, out of 13,991 impressions, and 24 conversions. But in GA, it shows zeros across the board. This is not a new campaign; we've been running it for years, and other campaigns and ad groups seem to be working fine, so why wouldn't this one? What would cause GA not to pick up data that AdWords seems to be able to? The code is in the common footer of a dynamically driven site, so there's no question of it being different on those pages. I have this happening in more than one campaign.

My first instinct is that this is an issue with your tags. Once again, I'd be happy to take a look at your specific account.


I for one would like to hear about your questions and bugs - maybe they are something I am experiencing too, or maybe something I should be looking at/for.

I would too! This is all great feedback for me to pass on.

from TravelSite:


GAnalyticsAdvisor,

I have a few questions and would be greatful if you can help with any of them:

Page Overlay Tool: Showing the number of people clicking on a link is great, but is it possible to also show the number of people clicking on a submit button? That way I could tell how many people use our booking engine, and how many choose to click on a link to view other content.

It's doable; I'd suggest tagging the submit button itself with a pageTracker call (or UrchinTracker if you're using urchin.js). This will assign a specific pageview to the onSubmit.

Afterwards, you'll be able to define that action as a goal, and view those statistics in the Site Overlay report.


Is it possible to order transactions by a combination of both the landing page and the search term (or ppc term) it was found for? E.g. It would be useful to know that we had 5 sales from people landing on a certain page for a certain keyword, as obviously we could take out a ppc ad for that page, and for those keywords. Is it possible to do show this somehow?

Yes - but it's not inherently built in to the program. I'll be discussing this idea with my team early next week, and can update you then.


We have sites that do both online bookings and that generate product leads where the price and details are known, but where the customer has to fill in there contact details (we call them back, but not all convert). What's the best way of recording both types of transactions on Google Analytics, while still allowing us to easily break things down into real online bookings, and leads when doing reports?

As you can suspect, conversions that happen off of the website (i.e. phone calls, emails, etc) are fairly hard to track using conventional Analytics packages. We've seen various sites in the Travel industry set up specific landing pages for use by people who receive orders offline, which tie in to Analytics.


Finally, and this is slightly off topic, are there any resources that show average conversion rates, bounce rates etc for different industries as a very rough benchmark for comparison?

We're working on expanding industry - specific information right now. We should have some information up soon.

from cline:


Searches on Google Images are not passing keyword data to GA. I have a client that is getting significant traffic and sales from image searches, but GA isn't giving me a clue about what's exactly going on.

I've personally never come across this use case; however, I'm looking into this and will update the thread shortly.

from smallcompany:


I thought we would create a separate post for each separate issue:

[webmasterworld.com...]

Thanks for linking that question! I'm fine with either setup. For the time being, feel free to post questions here as it'll be easier to keep track of who asked what :)

from g1smd:


I have a bundle of questions about GA and a few potential bugs to report.

Perhaps I'll wait until the new poster has settled in a bit more I think.

Feel free to get started! :)

I hope this helps, everyone.

GAA

netmeg




msg:3603261
 8:03 pm on Mar 17, 2008 (gmt 0)

Ok, now I have another problem, with a different account than the one I PM'd you before.

In this case, the client wanted to figure out how many of a certain product he'd sold over a time period, so he could plan how many to stock. He's running Zen Cart. Zen Cart told him that he'd sold 59 units of this product, but Google Analytics shows only 49 over the same time period. We were scratching our heads over this one, so I did a dump into out of Zen Cart and into Excel of all the orders with this product; then I did a dump of all the transactions from GA with this product, and compared them. Nine transactions were missing entirely. Two of them can be explained away by Paypal (he added that payment method last month and we haven't gotten to where we can track Paypal orders in GA yet) But the other seven - no idea what's up with those. I went back and looked through each of the missing orders, and I can't find any common denominators - in some cases, the product was ordered alone, and in others, it was ordered with other products. All were authorized credit card orders. It's such a big percentage of total orders that now we're really starting to get a little nervous.

This is with the OLD js code.

netmeg




msg:3611198
 4:23 pm on Mar 26, 2008 (gmt 0)

Further info on the above post - going back and looking up all the orders that don't show up in GA, it looks like almost all the transactions are from AOL users. Is it possible that AOL is blocking Google Analytics code? Anyone else notice this?

Eurydice




msg:3611679
 11:15 pm on Mar 26, 2008 (gmt 0)

Netmeg; Due to various technical issues, analytics tools don't report all activity. They lose about 5-10% of the data. That's why it shows fewer sales than you actually sent out.

Don't rely on analytics for financials, sales tracking, commissions, bonus, etc. Use it to find trends in your activity.

TravelSite




msg:3612034
 9:31 am on Mar 27, 2008 (gmt 0)

GAnalyticsAdvisor,

I mentioned before that it would be useful to be able to show a report which listed all combinations of individual landing pages & keyword-searched-for (along with ecommerce data).

E.g. 12 visits from people landing on page www.foobar.com/red-widget/ from the keywords "discount red widget", with a $Index of x.xx.

Using this info we'd be able to transfer seo success into ppc success - e.g. for entries that have a high $Index, we'd set up a matching ppc ad with that keyword & landing page combo, knowing that its likely to do very well.

However if something like this is too complex, would it be possible just to have an improved Top Landing Pages report instead?

Just now it only shows URL / Entrances / Bounces / Bounce Rate. While the bounce rate info is great, it would be equally good to also show something like the $Index (from the Top Content/Content Performance report) - i.e. something that shows which landing pages lead people to make the highest value bookings.

We currently look at pages with poor bounce rates and usually find that they aren't meeting the users needs and can be improved on. With something similiar for top landing pages/ecommerce-performance we'd be able to do something similiar for conversion rates.

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