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Introducing GAnalyticsAdvisor - GAA
Ready to assist with Google Analytics as it relates to AdWords
AdWordsAdvisor




msg:3572957
 5:07 pm on Feb 12, 2008 (gmt 0)

In an earlier thread [webmasterworld.com] I mentioned the possibility of a colleague posting in this forum on the subject of Google Analytics, as it relates to AdWords - a suggestion which was met with a largely positive response.

I'm happy to say that, as of today, he's ready to get started. ;)

Here an excerpt from that earlier post, by way of introduction - and with his screen name updated to the correct GAnalyticsAdvisor, or GAA:

[...]The basic idea:

GAnalyticsAdvisor would post as time allowed - hopefully checking in with this forum at least once a day (Monday through Friday) to see if there are Google Analytics related questions on the table. To set reasonable expectations, given his current schedule, I'm guessing that he could reliably spend somewhere between a half hour to an hour a day. And, given his frequent travel to discuss Analytics there might be some days on which posting was not possible.

About the person who would post as GAnalyticsAdvisor:

This colleague is deeply involved with Google Analytics, and is genuinely passionate about helping advertisers learn to use it more effectively. He is a long term user of Analytics himself - having used the product for more than 6 years, starting back in the day when it was known as Urchin. He knows Analytics inside and out, and he knows how to listen to advertisers.

Further, he has the ear of the Analytics team and would be an ideal conduit for getting feedback from this forum to exactly the right folks.

It sounds corny, I know, but I sit about ten feet from this person - and I know him to be a person who lives and breathes Google Analytics. [...]

A few more thoughts:

Having known GAA for quite some time, I know that his workload is substantial and never the same from one day to the next - so I'd like to set reasonable expectations up front. He'll post as much as time allows, and do his best to check in each week day - although this may not always be possible. I'm guessing that he'll start out rather slowly at first, and then adjust once he sees how things evolve.

Also, for the time being at least, he'll only be posting in this forum - regarding Google Analytics as it relates to AdWords - and not posting in WebmasterWorld's more general Website Analytics - Tracking and Logging forum. This is not a matter of lack of interest, by the way, so much as a simple lack of available time.

It's also worth saying that, just like me, GAA will not be able to speak to every question - particularly those that involve the hows and whys of Google's business model, strategic plans, future plans for Google Analytics, and so forth.

With all that said, let's have at it. ;)

AWA

 

roots




msg:3612244
 2:40 pm on Mar 27, 2008 (gmt 0)

Another situation I don't understand, and this has to do with AdWords and Analytics.

I have some campaigns that are showing no visits in Analytics (and zero or negative ROI) when I happen to know for a fact they are getting *some* revenue - one in particular shows 529 clicks this month, out of 13,991 impressions, and 24 conversions. But in GA, it shows zeros across the board. This is not a new campaign; we've been running it for years, and other campaigns and ad groups seem to be working fine, so why wouldn't this one? What would cause GA not to pick up data that AdWords seems to be able to? The code is in the common footer of a dynamically driven site, so there's no question of it being different on those pages. I have this happening in more than one campaign.

Thats exactly what I wanted to ask because I'm also experiencing the same problem: some clicks reported in AW are not reported as visits in GA and vice versa.

I was thinking that case when more visits in GA are reported could be normal because maybe AW is not counting some invalid/fraud clicks. Then I realized that some clicks in AW are not reported in GA and got completely confused.

This is causing me a headache because I have to explain whats going on to my client.

netmeg




msg:3612250
 2:52 pm on Mar 27, 2008 (gmt 0)

Netmeg; Due to various technical issues, analytics tools don't report all activity. They lose about 5-10% of the data. That's why it shows fewer sales than you actually sent out.

Don't rely on analytics for financials, sales tracking, commissions, bonus, etc. Use it to find trends in your activity.

Right; I understand that. But when only 12 out of 20 sales show up, as happened this past Monday - that's a lot more than 5 or 10%.

Scott_F




msg:3612741
 9:43 pm on Mar 27, 2008 (gmt 0)

Another situation I don't understand, and this has to do with AdWords and Analytics.

I have some campaigns that are showing no visits in Analytics (and zero or negative ROI) when I happen to know for a fact they are getting *some* revenue - one in particular shows 529 clicks this month, out of 13,991 impressions, and 24 conversions. But in GA, it shows zeros across the board. This is not a new campaign; we've been running it for years, and other campaigns and ad groups seem to be working fine, so why wouldn't this one? What would cause GA not to pick up data that AdWords seems to be able to? The code is in the common footer of a dynamically driven site, so there's no question of it being different on those pages. I have this happening in more than one campaign.

I've seen this happen when GA tracking code was accidentally omitted on PPC landing pages. In this case, Analytics will import all the Adwords data, but will not record the visits because the landing page is missing the tracking code.

But netmeg says that the code should be there because it's an include in a common footer. Hmmm. Netmeg, are you 100% that the GA tracking code is properly inserted on the Adwords landing pages, and that the Adwords URLs are correct?

[edited by: Scott_F at 9:46 pm (utc) on Mar. 27, 2008]

netmeg




msg:3613291
 1:42 pm on Mar 28, 2008 (gmt 0)

Scott_F - that particular problem I think may have been caused by some redirects. I removed some of the tracking I had on those campaigns; it's too soon yet, but I'm seeing some stats where there weren't any before. Of course, it doesn't make sense to me because some of the other campaigns that WERE working had the same redirect on it as well, but I'm more concerned with getting it working than worrying about why it didn't before.

My big problem at the moment is transactions not showing up, or valid transactions appearing with $0 revenue.

roots




msg:3613479
 4:05 pm on Mar 28, 2008 (gmt 0)

Netmeg, can you please share the results after some time?
In my case redirects are also used, but I'm not able to remove them directly... It has to be done over the 3rd party vendor :(

Zuckerman




msg:3613873
 12:08 am on Mar 29, 2008 (gmt 0)

Hi GAA,

Quick question - I've linked Analytics to my AdWords account, ticked all the boxes etc, but I still can't see data from AdWords appearing in the Analytics report. Autotagging has been enabled, & it's been about 48 hours since i linked the two accounts.

Any ideas why I can't see the data? Any help much appreciated!

netmeg




msg:3621178
 7:57 pm on Apr 7, 2008 (gmt 0)

I have a client who is opening up a Canadian version of his ecommerce site. I went to add a profile for that site to his account, and somehow, there's no ability to set it for Canadian currency? The drop down has all kinds of other currency options, but not Canadian?

SanDiego Art




msg:3621356
 11:52 pm on Apr 7, 2008 (gmt 0)

**Feature/Improvement Request**

I'd like the export function, to export the ENTIRE report, not just the number of lines that are currently visible. I'd also like ALL the information from the chart to be exported as well, not just the current metric being displayed, but all the options in 1 table.

Exporting every metric individually, as well as each "page" of results is a waste of time. Exporting used to included all the results in the previous version of Google Analytics.

AdWordsAdvisor




msg:3624260
 4:26 am on Apr 11, 2008 (gmt 0)

netmeg and SanDiego Art, I have included your comments in the Advertiser Feedback Report just now.

I apologize to all in this forum for my scarcity these days - and likewise for GAA, who rarely seems able to land at his desk for days at time.

Speaking for myself, I have wanted/needed to expand my posting on another forum over the last few months, which has inevitably given me less time here. Plus, I think I am finally about ready to admit that I'm getting older and slower. ;)

I anticipate that my posting elsewhere will become more moderate over the next month, and that I can then spend more time here in what might be called my 'home' forum.

All things considered, though, it's far better to be 'too busy' than 'not busy enough'. So I'm not complaining!

AWA

netmeg




msg:3624546
 2:13 pm on Apr 11, 2008 (gmt 0)

Speaking for myself, I have wanted/needed to expand my posting on another forum over the last few months, which has inevitably given me less time here.

You mean... there's somewhere *else* ?

*sniff*

netmeg




msg:3624908
 7:56 pm on Apr 11, 2008 (gmt 0)

Ok, in looking at a client's AdWords statistics in Google Analytics (under AdWords Campaigns, and then in the Clicks section where you see the ROI etc:

Why would this section show more clicks than visits?

Looking at the AdWords ad group stats, I see situations like this:

Ad Group #1 Visits: 2249 Clicks: 2596
Ad Group #2 Visits: 2476 Clicks: 2815
Ad Group #3 Visits: 2253 Clicks: 2681
Ad Group #4 Visits: 497 Clicks: 590
Ad Group #5 Visits: 362 Clicks: 460
Ad Group #6 Visits: 384 Clicks: 427

And so on. Is this normal? If it's reporting visits from AdWords ad groups, why aren't these numbers closer, if not the same?

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