homepage Welcome to WebmasterWorld Guest from 54.167.185.110
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member

Home / Forums Index / Google / Google AdWords
Forum Library, Charter, Moderators: buckworks & eWhisper & skibum

Google AdWords Forum

    
Should I waste money to get history?
Keywords will remain inactive forever
bw3ttt




msg:3563125
 7:26 pm on Jan 31, 2008 (gmt 0)

Does anyone have any experience with intentionally losing money on outrageous bid prices in order to get some initial keyword history?

This is not something I want to do if it doesn't help.. The ultimate gain is to get the minimum bids to come down just a bit.

I've managed to get thousands of 0.03 and 0.04 great bids in other campaigns but the campaigns pre-date the Quality Score implimentations of 2006/2007.. This campaign is new..

 

MattyG




msg:3567451
 7:29 am on Feb 6, 2008 (gmt 0)

Well I have also been busy with a campaign for the past 3-4 weeks and the first week of the campaign the bids were down to 80 cents and such and after that forst week the bids are now as much as R35! Now i've been trying for the last 3 weeks to just pay these kind of bids and hope that the crt will bring the bids down but so far no change has happend... I'm stuck and still trying...

MattyG




msg:3567456
 7:30 am on Feb 6, 2008 (gmt 0)

Well I have also been busy with a campaign for the past 3-4 weeks and the first week of the campaign the bids were down to 80 cents and such and after that forst week the bids are now as much as R35! Now i've been trying for the last 3 weeks to just pay these kind of bids and hope that the crt will bring the bids down but so far no change has happend... I'm stuck and still trying...

Zuckerman




msg:3568216
 3:52 am on Feb 7, 2008 (gmt 0)

I initially set the bids a little higher than I'm comfortable with paying in order to make sure that my ads get some exposure in decent positions, good ctr etc.

After that, work out what's converting, what isn't (or other analysis depending on what your goals are), & adjust the bids from there by each keyword.

In *theory* the higher positions & CTR that you paid for early on should help to improve your history in the short term & help with overall CPC reduction. It also depends on how long you can run at a high CPC though, depending on your budget, business goals etc

Mishaelo




msg:3568372
 9:11 am on Feb 7, 2008 (gmt 0)

I encountered many cases where a certain keyword was inactive and I chose to pay $5 per click and soon I received good CTR and after a couple of hours or even one day the minimum bid was down to $0.50-$1.00 (After a while you can see how that keyword is becoming a popular one but that's another story...)
There are cases where you are the sole advertiser for a keyword and when you activate the keyword with that high bid adwords is asking, you can pay that high minimum bid for a long time but it all depends weather the keyword is good for you or not.

I think there is a connection between paying more money and getting better results...If thats what you're asking...

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Google / Google AdWords
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved