| 6:09 pm on Jan 24, 2008 (gmt 0)|
Yep, started a test this morning. I will see what my results look like over the next few days.
| 9:17 pm on Mar 21, 2008 (gmt 0)|
Demographic bidding is now open to all advertisers.
Did any of you beta testers have much success with it?
| 12:19 am on Mar 22, 2008 (gmt 0)|
Hmmm. The AdWords help center says [adwords.google.com], "Find the Advanced Options section of the campaign settings page. Next to the heading 'Demographics,' click 'View and edit options.'"
...but I don't see the Demographics heading for any of my campaigns. Is it because I'm not in the US, or is it because the AdWords blog jumped the gun on a feature that hasn't actually rolled out to everyone yet?
| 4:07 pm on Mar 24, 2008 (gmt 0)|
from the first blog link:
If you're an AdWords advertiser located in the U.S. or the U.K., we'd like to invite you to try out demographic bidding. You can see which partner sites offer this feature and learn how to get started by visiting this site. We plan to add advertisers on a rolling basis. We'll let you know as soon as you've been added to the test.
| 4:22 pm on Mar 24, 2008 (gmt 0)|
Thanks, zuko105. I hadn't read all of the original blog post. I wonder when the feature will be available in Canada.
edit: It looks like the "when" is now. I can see the option in the campaign settings now. Time to experiment!
[edited by: Rehan at 4:55 pm (utc) on Mar. 24, 2008]
| 8:13 am on Mar 25, 2008 (gmt 0)|
Oh brother, they are so desperate to keep the small publishers... How about demographic bidding for regular searches? Ya know the ones that actually make money for advertisers? I'd spend double the normal bid to hit my target markets. But, I won't spend another dime in content network "testing".
The big accounts will love the "branding" aspect of demographic content network bidding - putting their message in all the places you'd expect - but they also buy Superbowl type ads, which like content network ads, are too broad an audience for a normal business.
On the plus side, a new line of work just opened.. Managing PPC ads for specific demographic sets.